Customer Insights Week1 by Andy Parker https://padlet.com/andyparker/bg39tf1y9gy9zzrf Look at the Customer Context for your given Brand en-us 2021-11-30 10:32:10 UTC 2023-11-28 18:51:20 UTC hello@padlet.com Andrex - Toilet Roll andyparker https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920060079 Customer Types

B2C, higher disposable income, middle-upper class, luxury-comfort


Motivations, Needs, Wants, Values
Looking for a quality product, sensitive, reliability, family orientated brand.

Appreciate brand identity.



External Influences
Socio-economic status

Environmental consciousness
Status







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Motivations, Needs, Wants, Values







External Influences







]]> 2021-11-30 10:35:07 UTC https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920062225 Colgate andyparker https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920068637 Customer Types



Motivations, Needs, Wants, Values






External Influences






]]> 2021-11-30 10:39:13 UTC https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920068637 UPS andyparker https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920068782 Customer Types

B2C

B2B


Motivations, Needs, Wants, Values
On-time, every-time reliable service

Trustworthy

Service over price

Global reach, internationally focused

High level of service, traceability

Convenience

Speed of delivery, open 7 days a week

External Influences
Geo-political factors (BREXIT)

Competitor service and price

Security

Technology (text updates)





]]> 2021-11-30 10:39:19 UTC https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920068782 RSPCA andyparker https://padlet.com/andyparker/bg39tf1y9gy9zzrf/wish/1920068883 Customer Types






Motivations, Needs, Wants, Values






External Influences







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