MS4113 - Perception activity by Magdalena Gonzalez Triay

Cadbury's Chocolate

2020-02-03 15:04:56 UTC

The purple colour for Cadbury's is really distinctive and I immediately associate it with Cadbury's. The colour they use is copyrighted to the Cadbury brand. The colour was chosen by Cadbury's as a tribute to Queen Victoria and therefore suggests product quality.

Mermaid Gin

2020-02-03 15:06:12 UTC

Comes from the Isle of Wight.
Colours of the sea, bottle includes scales like a mermaid. Packaging is blue and pretty and the website includes sea imagery.

2020-02-03 15:06:20 UTC

The skittles packaging is very colourful and represents the range of colours inside. Also goes with their slogan 'taste the rainbow'

TOPSHOP/TOPMAN

2020-02-03 15:09:13 UTC

Live DJ in Oxford Street store, very loud throughout the store. Adds to the youthful style of the store. Could cause more excitement and spontaneous purchases.

Kate Spade: packaging for necklace

2020-02-03 15:09:31 UTC

Circular box reflects upon the gold necklace circular shape. Also the colour purple represents wealth and Kate Spade is a fairly expensive brand. Red is associated with love and passion, this could mean that this brand is associated with a love that they give to their consumers. Or when individuals are gifting to their loved ones.

KFC

2020-02-03 15:09:48 UTC

The colour red has been said to stimulate hunger. The red and white logo is recognisable. In London yesterday evening I was able to spot the logo from down the street and then went in for dinner.
The red brings in a sense of warmth to the colonel and his face, meaning it is more inviting to consumers.

Marc Jacob's Perfume

2020-02-03 15:09:50 UTC

The floral and light blue packaging of the bottle emphasises that it will be a fresh and light floral scent.

Hollister

2020-02-03 15:10:24 UTC

always dark and has nice smells and music makes you feel like you're like in a beach place

Apple Packaging

2020-02-03 15:11:01 UTC

White box & Silver logo packaging typically associated with Apple products. This makes the brand look clean, fresh and premium.

NIKE TOWN London dance Battles

2020-02-03 15:13:18 UTC

Inside nikes flagship store in London is a cube that has a DJ and holds dance battles. This entertains shoppers and keeps them in their longer.

Chilly's Bottles

2020-02-03 15:13:56 UTC

Monochrome t

Toblerone

2020-02-03 15:14:25 UTC

2020-02-03 15:14:28 UTC

Ferrari are closely associated with the racing red colour which has been used on a number of their iconic cars

Hard Rock Cafe

2020-02-03 15:18:19 UTC

the music in this restaurant is always loud. This connects to their brand identity of famous celebrities and their music. For example, in Las Vegas, the music in this venue was so loud you can barely hear each others conversations. Despite slight annoyance, it adds to the cafe's atmosphere.

it is also said that the loud music allows for consumers to talk less therefore consume more and leave quicker, allowing for more room to be made for other consumers.
https://books.google.co.uk/books?id=FsG0DwAAQBAJ&lpg=PA20&ots=nVobJC4nmS&dq=why%20is%20the%20music%20in%20hard%20rock%20cafe%20so%20loud&pg=PA20#v=onepage&q=why%20is%20the%20music%20in%20hard%20rock%20cafe%20so%20loud&f=false

Apple

2020-02-03 15:26:39 UTC

very minimalistic, this reflects upon their sleek products. Grey is associated with a formal and sophisticated look.

Marc Jacob's Paradise line (2022)

juliabelczynska — 2023-03-23 13:49:41 UTC

Marc Jacob's perfumes are well known for their floral bottle designs. Their paradise line of new scents stick to the theme. The bright colours of the bottles as well as the background chosen for the adverts all try to convey the image of tropical floral scents and paradise. The vibrance chosen for this design emphasise the strong top notes of Floral and Poppy. Previous perfumes were very gentle and seen as submissive femininity, whereas these bottles are a lot more strong which may symbolise taking pride in feminity and general empowerment. This was limited edition perfume range and was advertised as ''Floral. Free-spirited. Inspired by rare, natural beauty.'', which is very different compared to their previous products which were seen as more soft.

Louboutin

juliabelczynska — 2023-03-23 13:58:09 UTC

Louboutin's iconic red bottom heels are a signature of the company. The specific shade of red was trademarked by the company to prevent rival companies from copying their distinctive look. The red soles convey a feel of luxury and wealth which is a great connotation for the designer.

2023-03-23 13:58:49 UTC

Starbucks uses strong imagery bright colours with an options of sweets in different flavours, and has a strong packaging with bright yellow colour with different coloured sweets.
wrapped candy in a variety of colors and flavors. Starburst themselves are chewy, interesting to look at, and generally are fruit-flavored. Starburst is advertised as being made with real fruit juice, and the fruity chewy snack has become popular in several countries.

heinz beanz

s4206270 — 2023-03-23 14:02:53 UTC

Turquoise is a calm, friendly, and cheerful colour (according to google), the contrast of the orange baked beans draws the eye to the fresh beans. The bright colour is iconic and recognisable in any store

LUSH

juliabelczynska — 2023-03-23 14:03:47 UTC

Lush's strongest influence on customer behaviour is their use of smell and texture. Individuals are able to come into store and smell all products as well as touch and try them. Although some people may say that the scents in Lush are overwhelming, allowing products to be tested and touched helps with decision making and overall makes the purchasing experience a lot more personal and interactive.
Lush doesn't really depend on music to impact customer experience but often, Lush shops can be heard playing upbeat songs to convey a positive image and feel alongside their vibrant colour ranges.

Nike

2023-03-23 14:06:30 UTC

The Nike football boots box is silver. The packaging is nice and makes the consumer believe that the product is going to be quality and elite compared to other nike boxes which are often made of worse quality materials and in the normal orange color. Nike's classic color is orange which promotes optimism and confidence. Nike's music is often on a very low volume and is calming pop music, this helps to relax us and reduce the stress of spending our money.

mcdonald's

s4206270 — 2023-03-23 14:08:56 UTC

red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness leaving the customer to associate happiness with food

Lucazade

2025-03-25 14:35:52 UTC

Yellow is a symbolism for victory or gold and paired with a footballer like Bale inferes that if you drink Lucazade you will be successful. Blue links to hydration and that associates it with it being good for you like water. Bale is also sweating which infers that he uses the drink after working out or playing and since he is successful it implies that Lucazade helps you win.

Watermelon

2025-03-25 14:36:42 UTC

Had to choose specifically off of which ones looked the best in terms of brightest red color, least amount of white and no old/moldy ones. Green and red are the two biggest colors associated with watermelon and if you see the two colors together it can be assumed its watermelon. Music may influence our consumer behavior because happier and well known songs can decide on the choices you make for example if a happy energetic song is playing in the background it can either make you choose something healthy because you want to be in a positive mood and put good, happy foods into your body while more calming and mellow songs might make you think its okay to have a treat here and there and maybe make a less healthy choice because its only once in a while and it'll be okay if you do.