https://padlet.com/hricha8565/befnx690mb4w en-us 2017-02-13 19:42:15 UTC 2025-11-15 03:37:44 UTC hello@padlet.com hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153552298 A. economic market: all consumers who will perchase a product or service
B. major goals of marketing
1. what do consumers want?
2. how much will they pay for it?]]> 2017-02-13 19:46:59 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153552298 hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153553723 A. price that fans will pay depends on their degree of intrest and their perception of the benefits derived
B. benefits derived:the value paople believe they recieve from a product or service
C. comparative advantage: the capability to produce products or services more efficiently and economically then the competition]]> 2017-02-13 19:51:01 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153553723 hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153555866 A. abraham maslow developed a heirarchy of needs
1. physological: food, water, sleep, and shelter
2. security: physical safety and economic safety
3. social: friends, family, and love
4. esteem: respect and recognition
5. self actualization: relize full potential]]> 2017-02-13 19:57:40 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153555866 hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153558086 A. emotional purchase: buying with little thought during highs and lows
B. rational purchase: buying based on needs, priorities, budget, research, alternatives, thought, and reasoning
C. patronage purchase: buying based on loyalty to a brand or product]]> 2017-02-13 20:04:39 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153558086 hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153559934 A. business must buy merchandise that customers will buy from them
1. projecting winning teams and athletes is difficult
B. businesses also buy for their own se]]> 2017-02-13 20:10:43 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153559934 hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153560907 A. decision-making process
1. recognize a need or want and the opportunity to satisfy
2. gather information
3. evaluate choices
4. decide what to purchase
5. evaluate the product after purchase]]> 2017-02-13 20:14:07 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153560907 hricha8565 https://padlet.com/hricha8565/befnx690mb4w/wish/153562065 A. consumers
1. demographics and shopping behaviors
B. business and enviroment
1. economic conditions
2. amount and quality of competition
3. government regulations and laws
4. ethical behaviors]]> 2017-02-13 20:18:20 UTC https://padlet.com/hricha8565/befnx690mb4w/wish/153562065