Scaffolding by

Customer- supplier relationship

2108042_2 — 2024-09-20 03:38:34 UTC

- In B2B term, supplier can supply the capacity or services according to the customer’s criteria or needs.

- The relationship is both profitable for 2 sides while customers need components or parts to assemble or to provide to end- users and suppliers will have their key- customers to improve sales.

Transaction-based

2108042_2 — 2024-09-20 03:38:57 UTC

It can be understood as a one-time transaction between the buyer and seller. The buyer places an order, and the supplier provides the needed products or services.

Relationship-based

2108042_2 — 2024-09-20 03:39:20 UTC

It is a long-term relationship between seller and buyer by setting contracts for a period with certain conditions.

Customer relationship life cycle

2108042_2 — 2024-09-20 03:39:39 UTC

For me, it is the cycle of the customer first recognizing the brand to the purchasing phrase then to the after- sale.

Cross channel communication

2108042_2 — 2024-09-20 03:39:59 UTC

- Collecting information on another platform then use provide solutions for the customer on other platforms

Build switching barrier

2108042_2 — 2024-09-20 03:40:18 UTC

- Create a barrier to hold the customer otherwise they will have to pay additionally to get out of it.

Operational excellence

2108042_2 — 2024-09-20 03:40:35 UTC

The whole chain and phrases run smoothly such as being on time, being the right quality, being the right quantity, the right customer.

Product leadership

2108042_2 — 2024-09-20 03:40:59 UTC

- This can be understood as the company wants to be innovative in the field with some brand-new technologies. This can also gain a reputation for being a leadership in that field. On the other hand, it can be very risky if no customers are going to buy and use that.

Customer intimacy

2108042_2 — 2024-09-20 03:41:27 UTC

- As I understand, the company conducts analysis about individual and then provides services or products which are fitted directly to the customer’s behaviors or customer’s shortage.

Offensive and defensive strategies

2108042_2 — 2024-09-20 03:41:56 UTC

- Offensive strategies: As far as I understand, offensive strategies are those that try to come up with new solutions or technologies to drive up the industry with innovations.

-Defensive strategies: Instead of trying to get more customers or new opportunities, companies use this type of strategy to keep the value and exist customers