IDM Journal Ass 1 by Catlin, Stella - catsm002

catsm002 — 2023-03-01 05:12:22 UTC

1. Record your initial thoughts and feelings about the course and this task. Are you feeling eager? uncertain? overwhelmed? excited? Have you done this kind of thing before? Do you already have an idea you’d like to develop for this assignment?

Digital media is something I have very little previous experience in and, naturally, is something I am nervous to pursue just because I feel my lack of experience may be of some disadvantage in comparison to other's capabilities. Despite this, I am very excited to branch out from my psychology course and explore myself and my capabilities in this elective.

I would like to consider myself a creative person as I have always had a passion and attachment to creative outlets and mediums such as creative writing, design, art, crafts, reading and film.

While my passion and interest in the course stemmed from the initial interest in learning more about digital media, its uses and how I can learn to be even better at creative thinking, this course is also an interest as my parents own a family business which is still finding its footing. I hope using the skills I learn in this course I can apply them to help boost the exposure of my family business and establishment.

In terms of ideas for the assignment, I don't have any clear direction but possible would love to do an item or activity that is fun, modern, up beat targeting a young adult audience or, a social justice issue and bringing exposure to that.

List of 80 possible things to promote

catsm002 — 2023-03-01 05:20:09 UTC

1. a new speakeasy looking for popular local bands to add to a fictional musical roster for its grand opening
2. the dangers of cosmetic surgery
3. a socket cover for powerpoints that can sense when switch are on or off and can turn switches
4. accessible tutoring resources for disabled kids
5. Adelaide nightlife tourist "lookbook"
6. a staple red lipstick for dancers and entertainers that is stain free
7. glow in the dark snap wristbands that function as a strip tester for drinks to avoid drug spiking in clubs/bars
8. silicon putty used to cover healing piercings
9. a fiction recovery tea designed to help singers/musicians on vocal rest
10. adjustable cup holder attachments for drink bottles and cans to fit in all car cup holders
11. chocolate that helps you concentrate
12. self-heating coffee mug that keeps coffee at the user's desired temperature
13. heated shoe insoles for Boots
14. a sensor dog tag that can open and close doors
15. a 24-hour burning candle that isn't a fire risk
16. a flower vase that tests the water levels and flower food levels and tells flourish what to add in or adjust to keep flowers fresher for longer
17. a website for traceurs/traceuse people who do parkour to highlight safe places for people to practice
18. an AI app designed to create professional fitness training plans and diets based on body type, learning styles, personal goals and environment.
19. perfume/cologne-infused clothes
20. chocolate that helps you concentrate
21. rain proof glasses
22. self greasing kitchen pan
23. a new interactive exhibit teaching kids about marine life
24. self-adhesive athletic strapping tape that is waterproof, sweat proof and easy to remove
25. Self-watering plant pot
26. A long-wear mascara with no fallout
27. Semi-permanent glow on the dark neon hair colour
28. Special grip and smudge-proof pen for left-handed students
29. Colour-changing contacts
30. Size adjustable basketballs
31. a new fantasy book that changes its smell to suit the context of the scene
32. a wrinkle-free shirt
33. a new pair of denim jeans
34. unbreakable reading glasses
35. Ripped jeans that can’t rip even more
36. Shoe inserts to prevent blisters
37. A cheap environmental alternative fuel
38. Grip gel for climbing sports and activities
39. Easy clean piping bags for cake decorators
40. Discreet travel sized two-in-one colour corrector and concealer (skin tone matching) for hickey and eye bags cover ups
41. A QR code badge and app that takes the guess work out of knowing names and facts about someone
42. a fresh spin on school supplies
43. unbreakable chargers
44. a fabric spray that makes clothes un-stainable
45. a temporary noise deafening device to help kids sneak out
46. an interactive face time
47. a fool proof oven setting for bad cooks
48. a recyclable/second hand shop for stationary
49. size adjustable rings
50. a phone service that allows people to keep in contact with their love d ones who have passed through their old phone numbers
51. a gel that stops people from picking at their cuticles
52. a roof top robot that can clean gutters and chop back long hanging branches for the elderly and the disable who can't do it themselves
53. a volumising hair spray that doesn't leave a gritty residue
54. an interactive and education space light for a toddler's bath time
55. a new size and shape inclusive designer wedding dress brand
56. a picture frame that animates photos
57. sunglasses that are glare and light streak free
58. a sweat proof pair of exercise pants
59. mess-free charcoal eraser
60. a more accurate dictation app that can translate words to other languages.
61. an AI that curates the perfect text
62. a device that tests if a soft drink can is safe to open or going to explode
63. a imaginary exercise tablet that help the body resist lactic acid to strength deep muscle
64. A nail polish that comes in a magic shaped wand bottle that changes colour when you wave the wand over it
65. a 'magical' power lipstick that changes colour on body heat and temperature
66. a flexible yoga mat that adjusts body weight to increase stability and better supply your body
67. a Shrek inspired swamp burger meal featuring a juicy meat patty top with melted cheese onions pickles green lettuce stacked inside a bun with onion rings and a lime cordial floater on the side.
68. an awareness campaign for domestic violence
69. a wearable device that tracks and provides feedback on the wearer's abdominal form
70. a music track design to help improve children's speech, assisting with language concepts and sound blends as an educational resource for speech therapies
71. a witchy inspired recipe cookbook that gives spells and history lessons about the ingredients and process.
72. white sneakers shoes designed to withstand club floors
73. an useable and more environmentally friendly film camera
74. a music apps that adjust your playlist in real time to personalise to mood, activity or atmosphere
75. a new and improved strapless bra
76. practical joke fizzy sherbet power that can change the pitch of people's voices
77. a strong magnetic lock device to keep out noisy parents out of rooms
78. an edible chip packet to eat after the chips are gone

79. a new healthy muesli/protein filled bar design for fussy eaters
80. an automated laundry steamer, ironer, and folder

Summarise the product you wish to promote

catsm002 — 2023-03-08 04:58:02 UTC

From my list, my chosen product is a QR code and linked app that work together to help guide social interactions. At the best of times, interacting with people can be daunting, awkward and even hard when you feel overwhelmed and like you aren't welcome. This can effect some people to the point where their development is effected, causing an atrophy in their social skills having a domino effect on mental health. My product aims to remove the stress of awkward small talk and help people more comfortably navigate conversations with strangers or unfamiliar faces.

Target audience

catsm002 — 2023-03-08 04:58:29 UTC

My product is targeted towards young adolescents, aged 16-20 years old, who struggle with social anxiety, have introverted tendencies, struggle with remembering faces and names, have autism and are overwhelmed in high stimulus situations or hate engaging in small talk. The reason for choosing this group as my audience is because this generation of young adults are more anxious as according to an article written by Dr Claire McCarthy, MD, FAAP 1 in 3 adolescences aged 13-18 suffer from an anxiety disorder with numbers rising by 20% between 2007 and 2012 (McCarthy, 2019). The target audience has most likely struggled with or had bad/negative or awkward experiences when engaging in conversation with new people. This product is branded as a solution for those who want to improve their social skill and become more confident in navigating uncharted social territory. My app also aims to provide the user with tips on navigating overwhelming feelings and how to reduce feeling of panic or anxiety.

McCarthy, C. (2019). Anxiety in Teens is Rising: What’s Going On? [online] HealthyChildren.org. Available at: https://www.healthychildren.org/English/health-issues/conditions/emotional-problems/Pages/Anxiety-Disorders.aspx.

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Social skills and Social Problem Solving Training for Shy Young Adults

catsm002 — 2023-03-22 03:46:36 UTC

Secret To getting Better At Talking To People

catsm002 — 2023-03-22 03:52:47 UTC

de Bono's Six Thinking Hats

catsm002 — 2023-03-22 05:00:43 UTC

White Hat:
- social anxiety impacts peoples' ability to interact well with society
- we we to know about the strategies that can combat this
- the market is missing a creation that currently acts to provide a multitude of help systems and tools, in real time, to help in particular teens deal with anxiety.
- we need to ask what do we know about social anxiety?, what currently exists to combat it?, how can we make it more accessible, easy to use and more friendly/appealing to young adults?

Blue hat:
- the goal is to create a resource for struggling young people and encourage their social skills to foster and develop without judgement and in an environment that challenges them to face situation that make them uncomfortable.

Green hat:
- the app aim to think creatively and provide responses for individual people and scenarios.
- in doing that the ad most also use that same creative techniques and story telling to communicate the message.

Red hat:
- I believe this product can spark joy and relief to this how struggle. I aim to use my passion for displaying empathy to encourage audience to feel connected to my product and buy it.

Black hat:
- this product may have some issues regarding the safety of people's identities. this means that the app would need to be checked for security of personal info.
- potential some users may treat the app like a joke and fool around with settings that could put others at risk.

Yellow hat:
- this work is important because this generation has undergone many culturally significant changes that result in lots of stress and anxiety. A product like this could be valuable to society.

AIDA - identify and craft a message

catsm002 — 2023-03-22 05:08:53 UTC

Attention:
I intend to make an impact and grab the attention of my audience by creating a lively and colourful scene with themes involving a house party or a social gathering.

Interest:
I intend to make the scene relatable, featuring real teen actors and familiar scenarios so my audience can see themselves represented. By providing them with an interesting hook, I hope to encourage them to stay around before intensifying the tone and my message. my aim is to encourage them to see out the story I'm trying to tell.

Desire:
In first establishing a "teen friendly" environment that, on the surface, seems cheerful and fun, I aim to establish familiarity. The opening scene should appear fun and carry a positive atmosphere, but increasingly get more intense and overwhelming, with a slightly eerie/uncomfortable feel. Once the tone is reached, indicating the point where the social environment has become to much, the tonal change to a calmer and more relaxed environment to display the effect my product can have.

Action:
By watching my video, my audience should feel comforted in knowing that they are not alone in their experiences. My hope is for them to feel motivated enough to download the app and purchase a QR pin to help build a community. In ending my video on a high note, I hope to promote to my audience that helping everyone feel welcomed and connected can promote a positive social environment.

Tone

catsm002 — 2023-03-22 05:10:46 UTC

I desire my overall tone to be comforting uplifting as a way to call my audience into action by encouraging them to download and purchase my product to improve their social skills and better their social abilities in tough or uncomfortable situations.

Since social anxiety can be debilitating and conversation can generally be overwhelming, I initially want my ad to display to display cheer and fun as something that can be overstimulating and scary. I aim to factors like visuals, colour, light and sound to encapsulate what that feeling is like, initially conveying an anxious/uncertain tone.

Similar to the Headspace ad, I aim to create a shift in tone to powerfully introduce the purpose and effect of my product e.g. a shift from overstimulation and anxiety to calming and comforting. I hope to convey this shift using changes in colour, lighting and editing e.g. warm, high intensity colour to softer, cooler colours.

I want my advertisement to use tone as a tool to make my the scenario real, therefore relatable to my potential audience.

Treatment

catsm002 — 2023-03-22 05:19:25 UTC

This advertisement will showcase the impact of social anxiety for teenagers and display how my product can alleviate stress.

The advertisement will start with a girl nervously waiting outside of house. She takes shaking breath, rings the door bell and is greeted by a friend and a lively cascade of noises e.g. music, people talking, glasses clinking, food crunching, laughter, phone notification ect. The scene surrounding the girl will seem fun and lively until the camera starts to shake, the clips of people having fun speed up and slow down alternatingly. Over this, the music and any diegetic sound will slowly fade and be replaced by a heartbeat getting increasing louder. The heart beat will stop abruptly as a friend of the girl places a hand on her shoulder. The friend is dressed in purple and blue, contrasting to the other background characters. The light will soften to a calming blue and white hue as the 'friend' passes to the girl a silver QR pin which she opens up breathing exercise, conversation prompts and a basic profile of information about a boy pictured. The phone will pull away and reveals the boy in person waving to her from the couch. The 'friend' disappears as the girl walks the boy and sits down with him. The scene the will end with the girl sitting down on the couch and fading out into a blurred screen, ending with the logo and brand presenting.

KFC ad "Did someone say KFC" 00:16-00:31

catsm002 — 2023-03-29 02:40:10 UTC

Whilst the video is a compilation, all these ads follow a pattern of using KFC's products as a solution to an awkward situation which is what I desire to do with my ad. The second advertisement shows an awkward encounter between two best friends and one of the girl's dates whom she forgets the name of. This the kinda of catchy and humorous energy I want to provide to make my product memorable, however I don't want to take away form the deeper meaning of what my product can achieve so my ad will present a scenario that more realistically provides a strategised solution.

Green, D 2022, KFC - Did Someone Say KFC? Compilation, Vimeo, viewed 30 March 2023, .

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Norwegian ad for Social Anxiety 2015

catsm002 — 2023-03-29 03:08:57 UTC

This advertisement features a man struggling to maintain this social anxiety after shouldering a man in the street. The tone and mood intensifies as the man's anxiety builds as everyone begins to stares at him as he walks past. The man escapes to an alley way where he tries to regain composure. Whilst the ad is very dramatised, the message is powerful. elements of the film style including the editing style, quick cuts, eerie music, the sudden absences of the music and heavy breath are elements I would like to experiment with in my own video. The scenario in my video would be dissimilar from this ad to cater to a younger audience.

Fristad, S 2015, Norwegian anxiety commercial 2015, YouTube, viewed 30 March 2023, .

Mind map summary

catsm002 — 2023-03-29 04:30:35 UTC

The mind map I have created has expanded my ideas by giving me inspiration.

Fonts/typography

catsm002 — 2023-03-29 04:31:38 UTC

The biggest inspiration for my font choice was headspace's logo. The soft, 'pillowy' looking font is comforting which emulates the brand's tone perfectly to the audience that might have zero understanding of the what the company is about. The logo is also neat, easy to read and distinguishable with level spacing and even size proportions.

Keeping my desired tone, colour scheme and atmosphere in mind. I explored fonts with similar bold, rounded styles however, tried to shy away from ones that where too plain, unoriginal and hard to read.

Colour palette reasoning

catsm002 — 2023-03-29 04:31:51 UTC

I choose a bright and youthful colour palette of contrasting warm and cool tones to capture the eye of my audience and also evoke emotions corresponding to the tone of advertisement.

Red represents action, danger, passion - all overwhelming and powerful feelings. Pink represents energy, love, playfulness - has also be associated with being calming and uplifting - the to most important messages in my video. Yellow represents anxiety, fun and fear - highlighting the duality of social situations for different people.

Blue and and purple are representative of calm, security, protection, consideration, balance and motivation - all of the feelings I want to stress to my audiences in the closing of my ad.

Headspace "The Everyday App For January"

catsm002 — 2023-03-29 06:46:21 UTC

This advertisement shows a woman dealing with all the little things in her day such as; being stuck in traffic, a flickering light above her office cubicle, unable to get a treadmill spot at her gym - which have built up and caused her to feel stressed and overwhelmed. To decompress, she uses a mediation program from Headspace titled 'Feeling Overwhelmed" to cope with her emotions. I particularly like the use of lighting and colour in this ad which provides contrast between the initial and final tone. I would like to incorporate that into my advertisement. This ad is the most similar content wise to my product however my ads to tackle stress in the moment therefore will have a different story and a more specific perspective.

Headspace 2023, Headspace | The Everyday App For January | Commercial, YouTube, viewed 30 March 2023, .

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one

catsm002 — 2023-03-29 07:35:42 UTC

This article from ScienceDirect outlines how the establishment of successful peer relationships is incredibly important during the teenage years. The success of these relationships is an indicator of how successful a young person will be in navigating everyday social problems and showing effective use of age-appropriate behavioural skills. The study noted that very few behavioural interventions have been made to help remediate teenagers' social skills. This study looked at suggestive means to improve the effectiveness of peer relationships through utilising a group training procedure, with a focus on problem-solving, behavioural skills and self-esteem.

Christoff, KA, Scott, WON, Kelley, ML, Schlundt, D, Baer, G & Kelly, JA 1985, ‘Social skills and social problem-solving training for shy young adolescents’, Behavior Therapy, vol. 16, no. 5, pp. 468–477, viewed 3 April 2023, .

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two

catsm002 — 2023-03-29 07:36:41 UTC

This source from PubMed outlines the

Leigh, E & Clark, DM 2018, ‘Understanding Social Anxiety Disorder in Adolescents and Improving Treatment Outcomes: Applying the Cognitive Model of Clark and Wells (1995)’, Clinical Child and Family Psychology Review, vol. 21, no. 3, pp. 388–414, viewed 3 April 2023, .

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three

catsm002 — 2023-03-29 07:39:52 UTC

catsm002 — 2023-03-29 08:01:52 UTC

catsm002 — 2023-04-03 05:03:09 UTC

catsm002 — 2023-04-03 05:03:27 UTC

catsm002 — 2023-04-03 05:08:53 UTC

catsm002 — 2023-04-03 05:09:05 UTC

Number One

catsm002 — 2023-04-03 07:22:58 UTC

This colour palette promotes the fun and and youthful feel I strive to incorporate in my advertisement, however, I felt as those it lacked a little intensity and was too focused on the calmer, cool-toned colours that would be used in the later scene in my advertisement.

Number Two

catsm002 — 2023-04-03 07:27:35 UTC

This colour palette is closer to what I desired to have in my video, as I what the initial colour to be overstimulating and visually arousing. However, this palette is more saturated then the last and I think the softness of some of the other colours is a little lost in this scheme.

Final Palette

catsm002 — 2023-04-03 07:55:53 UTC

I decide to created a fusion the two palettes create my desired palette. Keeping the colours #FEF085, #8AE7F9 and #F37CA4 from palette two, I knew I wanted #AF9AD5 from palette one to compliment those colours. after some debate, I decided to pick a red colour in the middle of #DF3B57 and #DE1728 that best fit with the overall theme.

catsm002 — 2023-04-03 10:24:06 UTC

catsm002 — 2023-04-03 12:32:16 UTC

I have chosen the font 'Bad Rascal' as it bold and legible with unique curvy accents for my heading titles.

For any paragraph text, I have chosen to use Bangla Sangam MN as it is simple, easy to read and still fits the calming and relaxed aesthetic of my product.

catsm002 — 2023-04-03 14:11:05 UTC

catsm002 — 2023-04-03 14:16:16 UTC