Operations of the baking and packaging stages are done by her in her kitchen at Petra Jaya. And the rest of the team assisted her wherever they could. Nazzim and Afiq assisted with delivery and COD aspect of the business, they also assisted in doing some market research and collecting feedback from customers for future improvement and new products. Meanwhile, Annu, Stapane, Fong and Amani handled all the marketing and promotional aspects of the business including the social media accounts. Afiq also assisted with the financial recording and accounting for the business. 

Our business gets ingredients supplies from a number of bakery suppliers around Kuching, Sarawak, one of them being The Baker’s Co where we get our premium Callebaut chocolates with the cheapest price. Next, we get our raw ingredients such as castor sugar, brown sugar, butter, flour, eggs and baking soda at K.T Bakery Supply which offers a wholesale price when you buy the ingredients in bulk. As for the jars and transparent plastic bag supplies, we get it from S World Baking Ingredients and Packaging Supplies and print our sticker label at F.D Stickers, Matang. 

The business offers two methods for the distribution of our cookies to our customers which is through Cash on Delivery (COD) and self - collect service. Unlike most ecommerce purchases, which require buyers to pay in advance before the deliveries are made, we will only collect the payment once the products arrived at the hands of the customers. We currently deliver to the majority areas in Kuching. Thus, once we get your order, we strive to have it baked, packed, and ready for delivery the next day. For our self – collection service, our customers will be prompted to choose an hourly pick – up to ensure that they will receive freshly baked cookie that is ready for pick – up.

The link(URL) to Whatsapp is below :-

The image above are the few examples of engagement we had with our customers through our Whatsapp app .

Image 1 shows a Whatsapp conversation with one of our customer. The customer gave a positive feedback saying that they loved our cookies, the price is reasonable and they will repeat the order again. 

Image 2 shows a conversation with our customer who says that our cookies are the best and they loved it. 

Image 3 shows the chat of a customer who place orders for our cookies through Whatsapp app.

Lastly, image 4 shows the promotional message we posted in the Whatsapp stories that can be viewed by family and friends. Customers can chat with us to enquire and to place their orderd through Whatsapp after they view this story. 

Nothing more is added, apart from a pinch of salt to our Slightly Salted varieties of butter. As a result, our cookies are different from others as we are really details in our choice of ingredients and the way cookies are baked. These premium ingredients allow our product to stand out from other products and to attract our customers. Our product is the best choices for all occasions, such as birthdays, festive seasons and for daily basis. 

A target market is a group of people identified as possible clients for a company's products based on some shared qualities. As a business creates, packages, and distributes its product, identifying the target market guides the decision-making process. A target market may be divided into groups based on their age, geography, income, and way of life. Cookies appeal to people of all ages and genders. Due to an increase in calorie consumption connected with growing, children are much more likely to like sweets. Men like sweets as well, owing to a rush of chemical events in the brain in response to sugar, including the synthesis of dopamine, a neurotransmitter that controls the pleasure regions in the brain.

For our cookies business which is a small business, “Oh!Cookiekch”, we focus on baking chocolate chip cookies and in our city alone which is Kuching, we have a lot of small businesses selling the same products. The competitors are high in numbers and the competitions are really challenging as we have to review back our prices, taste, promotions and many more to keep our business alive and more recognise by the people in Kuching.

 For our cookies, we focus more on female than male as most of our customers are female. Out of our first 40 orders, 60% of the orders are female and the rest are male. This indicates that chocolate cookies are for everyone to enjoy. Fresh-baked cookies or pre-made cookies are substantially more popular among people under 45 than they are among those over 45. Half of adults between the ages of 18 and 25 binge on sweets, eat often, and buy the cookies they prefer rather than the healthier option especially in Kuching as the city does not have that much to offer for sweets. Millennials were the generation that ate cookies the most frequently. As a result, this group is an excellent target market for cookies. It is really logical for us to focus on advertising our cookies to those group of age especially during festivals such as Eid and Christmas. For those who are above 45, we only target some mothers or grandparents to buy cookies for their little kids or grandchildren as they are the ones who determine the child’s sweets preferences. Not only that, teenagers age of 13-17 are also our target markets as cookies are made for them to enjoy when watching movies or even doing their homework. Consumers aged 65 and over were the least likely to eat cookies once a week or more frequently, owing to their difficulties with sweets or other issues. Our cookie line is also targeted for children and teenagers aged 6 to 17. Our cookie is not only delicious, but it is also reasonably priced. As a result, young adults will be eager to get it. 

The purpose of target market is to boost our sales and expand our business. This way, it is easier for us to determine our sales. For example, we can customise our cookies in cartoon shape for kids and that will increase demand for kids. In this case, once we have identified our customers, it is easy for us to know who to market our products to and who to avoid.