https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx en-us 2023-04-06 12:17:11 UTC 2025-11-01 08:37:42 UTC hello@padlet.com https://padlet.net/icons/png/1f680.png nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546221735 Music videos can be dated back to "talkies" which were invented in 1926 and were films which included dialogue and music. Following this, in 1930s cartoons, artist would usually have a live segment during these cartoons to perform their hit song. From 1940-47, "soundies" were invented which were 3 minute American film musicals containing dance, band, or orchestral performances, arguably the precursor to music videos as we know it today. Musicians like Madonna have paid tribute to how film musicals have shaped music videos, such as in her music video for "Material Girl" where she imitated Marilyn Monroe's performance of "Diamonds are a girls best friend".]]> 2023-04-06 12:33:34 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546221735 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546221822 In 1965, the rock band "Beatles" began making promotional clips/ film inserts to promote their record releases globally without having to make in-person appearances. The first batch of promo films were "Day Tripper" and "We Can Work It Out", and mimed-in-studio performances (one of the earliest examples of a performance-based music video). In 1967, the "Beatles" experimented with techniques from underground and avant-garde film to create promotional clips for "Strawberry Fields Forever" and "Penny Lane" which introduced narrative-based music video types to the industry.]]> 2023-04-06 12:33:41 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546221822 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546236960 In 1974, former Australian radio DJ Graham Webb launched a teen-oriented TV music show named "Sounds". In need of content to show, Webb created the idea to shoot film footage to accompany popular songs which had no promotional clips. Using this method, Webb created a collection of 25 clips for the show. This helped to introduce the idea of music television and "film clips" became a new significant commodity in music marketing. In the UK, a BBC music television channel "Top of the Pops" gained popularity where famous hits such as Queen's "Bohemian Rhapsody" were marketed alongside their promotional videos. By the end of the 1970s, music television became prominent across the globe, and a large number of programs were started because of this.]]> 2023-04-06 12:51:20 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546236960 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546245078 in 1981, the video channel "MTV" was launched, marking the start of the era of 24-hour-a-day music on television. This promoted the idea of music videos being central to popular music marketing. It can be argued that artists from this era such as Michael Jackson and Madonna owed a large portion of their success to having successful music videos. 

During this time period, two major innovations were introduced that changed music video productions. First was the development of visual effects which made music videos more immersive and engaging. Next was the development of inexpensive and easy-to-use video recording and editing equipment which allowed more and more artists and firms o create music videos, highlighting Clay Shirky's "End of Audiences"  theory which suggests that developments in technology made them more user-friendly, allowing what were previously passive audiences to actively partake in creating content too.]]> 2023-04-06 12:59:09 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546245078 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546245174 The early 1980s also saw music videos develop into a medium to deliver political and social messages. For example, the music videos for David Bowie's "China Girl" and "Let's Dance" contained issues regarding race and segregation. Bowie himself was a firm believer in using music videos as a tool to promote social change, having said in a 1983 interview: "Let's try to use the video format as a platform for some kind of social observation, and not just waste it on trotting out and trying to enhance the public image of the singer involved".]]> 2023-04-06 12:59:16 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546245174 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546268589 Michael Jackson released one of the most successful and influential music videos of all time in 1983 for his song "Thriller". Not only was the video 14-minutes long, which was a deviation from the conventional short promotional clips, but it also costed $800,000 to produce, implying the value that Jackson placed on this music video. Not only did the MV for "Thriller" show that music videos could be the same standard and quality of cinematic films, but it also marked a progressive shift towards wider presentation of African-American artists when the song was played on MTV. Previously, many had criticised MTV for rarely featuring African-American artists.]]> 2023-04-06 13:24:05 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546268589 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546326263 In 1997, the website "iFilm" was launched which was a platform where music videos and short videos could be published and viewed. This became a popular medium to stream music videos.

By late 1990s, MTV and many of its sister channels soon abandoned showing music videos in favour of reality TV, which was increasing in popularity amongst audiences. However, the development of technology meant that new methods were introduced to distribute music videos to audiences eg. YouTube.]]> 2023-04-06 14:22:09 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546326263 nataniashuwen_lim https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546326582 In 2005, YouTube (a free video sharing website and social media platform) was launched, which had a profound impact on viewing music videos. Due to it being free, YouTube was highly accessible to global audiences and meant that artists could publish their music videos on YouTube in hopes to reach wider audiences. Arguably, YouTube and social media also introduced the concept of becoming "viral", and so many artists and groups such as the band "Ok Go" found ways to make their videos visually appealing, entertaining, and unique so as to achieve being viral. 

In 2009, the music video service Vevo was launched. Videos on Vevo are syndicated to Youtube since Google and Vevo share the same advertising revenue.]]> 2023-04-06 14:22:26 UTC https://padlet.com/nataniashuwen_lim/baizx6fi2abaq8bx/wish/2546326582