Term 1 - contextual studies assignment by Lydia Young

Term 1 - contextual studies assignment by Lydia Young https://padlet.com/lydiayoung202/ba4utlbnue46sols Made with a taste for adventure en-us 2021-09-20 12:44:01 UTC 2026-02-20 17:59:26 UTC hello@padlet.com Primary Research Adidas - Nike visit lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1753825055 2021-09-20 12:45:37 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1753825055 Adidas Vs Nike sneaker war lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1756776487

Both Nike and Adidas are world champions for sports shoes and have been carrying that title for a long time.

Nike has a revenue of over $24.2 Billion (includes converse)

Adidas has a revenue or $15 Billion (includes reeboks)

Adidas has a lot more ‘cool factor’ with many more street styles and collabs with celebrity influencers

Kanye West has sold Yeezy’s through both so knows first hand the competetiveness

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Cristobal Balenciaga started an apprenticeship at age 12 at a tailors also at age 12 he also opened his first shop and later on because of the civil war he had to move to Paris in 1937.

He never forgot his heritage and elements of Spain – his home country

1950's & 60's were the years he elevated as a master of art costume for women. He wanted to free the body in a different way. He ignored the waist for example the sack dress, egg clothes and cocoon coat. These all created a new unique aesthetic for women

Cristobal Balenciaga Vs Demna Gvasalia – one loved haute couture and the other street style. Couldn't be more different but similar in the sense that they aren't afraid to challenge the typical rules of fashion

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Balenciaga constantly referred back to Spanish culture and reinterpreting them into new modern creations

His first collection was in 1937 and included a black "so black that it hits you like a blow. Thick Spanish black, almost velvety, a night without stars." Says Harper's Bazaar.

]]> 2021-09-28 13:21:53 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1774573192 History of Balenciaga lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1787846831 - took a different route to Dior
- Designed the wedding dress for a royal wedding
- is now one of the fastest growing companies since 2018
- in 2015 Demna Gvasalia took over the brand and revived the label to where it is today - streetwear
- Cristobal Balenciaga - described as one of the best designers
- wanted to hide womens imperfections with stiff materials and hid their body shapes - why they use oversized clothes. this can be seen in their items today
- " The material should speak for itself"
- Models walked the catwalks with stern faces to fit the brand
- Closed his fashion house in 1968 and died in 1972, remained closed until 1986 when jacques Bogart acquired the rights and brought out a new line designed by Michel Goma in 1987.
- no machines today can even replicate his handcrafted designs.
- in 2012 Alexander Wang took over as creative director
- even 100 years on CB's emote is still appealing within fashion today.]]> 2021-10-03 19:41:00 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1787846831 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1788002270 2021-10-03 21:49:34 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1788002270 The Trevor Project lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1788877343 - Trying to prevent LGBTQ youth suicide. The fashion industry can be more useful than it seems by highlighting important issues like this one
- Each Balenciaga product sold, 15 percent of sales price is donated to The Trevor Project.]]> 2021-10-04 08:06:55 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1788877343 Sustainability lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1788947593 - Balenciaga is fur-and exotic leather-free.
- have committed to reducing its footprint within their designs and production process as well as its offices, events, stores, and packaging, for example by introducing more recycled materials]]> 2021-10-04 08:42:09 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1788947593 Technology lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789185134 - launched their new clothing collection in a video game called 'Afterworld: the Age of Tomorrow'. The game itself is set in 2031 and follows a hero avatar.
- demonstrates an example of exactly how innovative digital marketing methods need to be. It provides insight into how they can be used to not only sell clothes through video games but also create an immersive experience for their users, offering a unique way of viewing apparel for their audience making it much more appealing]]> 2021-10-04 10:46:45 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789185134 Video game lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789198243 - The journey starts out in a Balenciaga retail store, before players exit onto a city street and hop onto a bus, which takes flight and warps into thin air.
- anyone can now access the video game on Balenciaga's website, a select group of people were initially invited to play the game via VR headsets instead of attending an in-person runway show - was within this game that they launched their Fall 21 line
- Balenciaga's creative director, Demna Gvasalia, aimed to create pieces that he thought represented the future of clothing, where "nature and youth co-exist" to offer garments that can be repurposed and last forever.
"People will keep wearing clothes they love until they fall apart. I do myself. So things look quite destroyed, worn-in, pre-crinkled," said Gvasalia.
- "The game and the collection imagine a near future in which clothing is meant to transform over many years," added Balenciaga. "Treatments tease out the aging process of materials, emphasizing the idea of wearing something for decades or repurposing it forever."

"In the future, a garment that appears to serve one function may serve another, seeing as certain materials will be reinterpreted for new uses," it continued. "A satin trench is not a coat but a party dress."

]]> 2021-10-04 10:54:17 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789198243 21 Balenciaga Simpsons lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789461185 - Paris Fashion week themed episode]]> 2021-10-04 12:51:11 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789461185 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789487825 2021-10-04 12:59:00 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789487825 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789499702 2021-10-04 13:02:27 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789499702 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789620163 2021-10-04 13:33:55 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1789620163 Final essay lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793335569 2021-10-05 14:45:59 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793335569 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793410891 2021-10-05 15:05:06 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793410891 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793461222 2021-10-05 15:18:28 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793461222 lydiayoung202 https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793808318 2021-10-05 16:59:06 UTC https://padlet.com/lydiayoung202/ba4utlbnue46sols/wish/1793808318