• The implementation of AI driven tools and processes,

• Concerns: often leads to negative reactions as the lack of understanding from people creates barriers to making any meaningful evaluation of change realistic.

What methods/procedures will be used to implement the change?

How difficult it will be to use the AI-driven tools?

Concerns in this case are: Is this product really such a breakthrough novelty? Are the internal transition, AI-driven tools and the short amount of time to transform really beneficial? Do the benefits outweight the problems and setbacks relevant in such a rapid change?

Top managers: How do employees adapt to the change and gain AI literacy? How does the product launch impact profits?

Employees: Will AI replace us?

Some questions are indirect such as the long-term effects of AI-tools on day to day work.

however: questions regarding the functioning of the AI-tools e.g. how it works can be answered directly (i.e. through manuals)

• Categorization cues in brand names and bundling a new item with a

  related item help people categorize very new products

• Analogies, symbols, and metaphors provide a bridge between the familiar and the new, helping people understand change using existing schemas

• Systems where you can practise on the new system beforehand without the changes are being definite

However, due to high ambiguity and high uncertainty, indirect

• Indirectly: as it is a new tool being implemented you want to avoid chaos within the company, For discontinuous change, experts are better at understanding whether their, expertise is related to the domain of the change; experts in the status quo, however, often findit more difficult to understand the change, because they can recognize more fundamental differences between the change and the status quo, which makes it more difficult to transfer their knowledge in the status quo to the discontinuous change.

• High novely and high ambiguity

Q2: No data available, indirect answer --> ambiguity and novelty are high

Q3: Information about benefits and pricing, Customer support for questions, Getting feedback from consumers to improve product (face-to-face or virtually)

Sharing of positive experiences from employees who already possibly use some certain AI-tools.

Clear communication -> communicate a set of obligations and responsibilities, including definition of clear steps and plans

Involve the individuals most affected on how to implement