https://padlet.com/hannahmckamie/b98id1cgvnlp Ad en-us 2018-02-12 15:33:50 UTC 2026-04-14 21:03:06 UTC hello@padlet.com hannahmckamie https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/230641390 On page 128 of our book it explains how to illustrate the power of a visual image compared to a verbal account, think of the word "exotic". To some, exotic means a white beach in Hawaii with young people in sexy swimsuits. To others, it may be a small cabin in the snow- capped mountains of Switzerland. The word "exotic" varies in meaning. At the same time, a picture of a couple sitting close together viewing the ocean has practically the same significance across all cultures, because the image conveys a similar emotional experience of love and a personal relationship with another. ]]> 2018-02-12 15:35:11 UTC https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/230641390 hannahmckamie https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232738897 Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.]]> 2018-02-18 19:32:30 UTC https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232738897 hannahmckamie https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232739708 2018-02-18 19:38:11 UTC https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232739708 hannahmckamie https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232740455 This image is similar to the image on page 128 of our textbook. It says, "While the meaning of "exotic" may vary across cultures, the visual created in this photo can transcend cultures through visual Esperanto (Clow, Baack, 2016, p.128). ]]> 2018-02-18 19:42:46 UTC https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232740455 hannahmckamie https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232741463 This image displays visual Esperanto, this ad appealed to me because it shows a creative look, and one that conveys a intended meaning or message. Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends cultural differences. ]]> 2018-02-18 19:49:11 UTC https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/232741463 hannahmckamie https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/254444924 I did this ad before you posted about not choosing one from the textbook.]]> 2018-04-23 15:15:13 UTC https://padlet.com/hannahmckamie/b98id1cgvnlp/wish/254444924