How can we be so straightforward and honest? We know what it’s like to be on the client side and we also how fast the landscape of public relations changes. Editors, online and offline, are flooded daily with pitches. Now even SEO pros are throwing their hat into the public relations arena. SEO experts know the power of a good backlink posted on a well-respected website, but many of those sites are fashion, beauty, style and connecting with those writers takes outreach. Good outreach means understanding communication and also public relations. Many in the SEO world are now sending pitch emails just as a beauty public relations expert does. We see no problem with the SEO industry and public relations world overlapping as we are well versed in both.

 

Edith Press understands the world of SEO and we pass that knowledge on to our clients. From on-page consulting to off-page, we offer straightforward SEO solutions that work hand in hand with public relations. You want your brand’s website to rank well in Google. Eighty percent of online users ignore digital ads. When consumers type key words into Google, it’s called a native search. If your brand’s page isn’t one of the top search results then chances are consumers won’t find you. Even page 2 of Google is no longer acceptable. With such short attention spans, consumers rarely click over to the second page.

 

One of the best ways we garner our clients press is through earned media mentions. We do this by creating email pitches which we send to editors, writers, and influencers. Our professional beauty public relations team easily crafts a brand’s story and weaves that into email pitches. We personalize every email pitch; nothing is generic or sent in a mass bundle. Remember above I stated public relations isn’t hard? It’s not, but at times it is indeed frustrating. Frustrating because it’s not uncommon for email pitches to go unanswered. Writers and editors are slammed with emails every day; they usually receive around 150 daily emails. That’s a lot to sift and read through. It’s easy to see why they often mass delete their in-boxes. We stay on top of sending beauty public relations pitches, but we don’t bombard them with endless emails. Editors loathe nothing more than the same publicist pestering them with a unrelenting stream of emails.

 

Beauty public relations and fashion public relations is rewarding work, but it’s also frustrating at times because we cannot control others’ communication skills. For instance, we can’t force someone to open and respond to an email or for an influencer to post an Insta update of a client’s product; some aspects of the PR are out of our hands. We find it rewarding working with a number of clients across different industries. Edith Press provides straightforward PR solutions. Get in touch with us today to see how we may help tell your brand’s story.