Drawbacks of Top Horizontal Bar Navigation
The biggest drawback to top horizontal navigation is that it limits the number of links you can include without resorting to sub-navigation. For sites with only a few pages or categories, this isn’t a hindrance, but for sites with complex information architecture and many sections, this is not an ideal primary navigation menu option without the help of sub-navigation. 

• Back to top button

• larger text

• text enlargable widget

• san sarif font

• Color blindness (red/green) (blue/yellow)

• format of content (consistency across pages)
 

General

A branding element i.e. the logo
A descriptive element i.e. a title and a description
A call to action i.e. a button
A visualization i.e. a screenshot, video or mood image
A navigation element i.e. a menu


Content and Visual Elements

These also include the choice of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.

However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back.

It's true that it's usual to make use of serifs for print and stick to sans serif for online purposes. This is because serif fonts have a flourish which can make them difficult to read online. This is still the case for longer pieces of online writing, but many designers are moving away from the rule when it comes to emphasising certain parts of a website. For instance, there is a trend to use serif for some callouts and headers. The decorative aspect of serif fonts makes them ideal to use for this purpose.

The appearance of a black and white web-page can be impressively striking. Bright colours are removed from the picture, leaving the bold shapes and images to stand out. You can add to the effectiveness of this trend for using black and white by adding one small dash of colour, to highlight a certain aspect of a web page.

Back in the days when online technology was still establishing itself, glitches were commonplace. They can still happen on occasion, when pages do not behave in the way we want them to. However, some glitch like design elements are there on purpose. The glitch art trend has been around for a couple of years now, and it continues to be popular. It helps to bring a retro and unusual feel to a website. Using glitch art is a great way of highlighting certain aspects of a website.

It's nothing new to use video content to optimise a website, but the trend is growing even faster in 2019. As businesses compete to create content that is engaging, shareable and helps them to feature highly in search results, so the use of well-structured video content is vital.

The thumb is literally starting to rule more and more, when it comes to mobile browsing. As we learn more about the way people hold a smartphone when they browse online content, so the trend is to ensure that web content is friendly to the movement of the thumb, making it easier to navigate online content when using a mobile device.

These five web design trends are helping to shape the industry of web design in 2019 and seem set to continue to be influential into the future.