https://padlet.com/sohara5/b8ohzi2xqxtd3yo5 Make sure your name appears with your comments. Thanks. en-us 2020-09-15 01:23:43 UTC 2026-02-12 17:05:20 UTC hello@padlet.com dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747435852 Tone: triumphic music gives a feeling of success and accomplishment]]> 2020-09-15 12:29:11 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747435852 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747436099 Emily- sports are not just a form of entertainment. They are a vehicle for social justice, unification, and change. ]]> 2020-09-15 12:29:16 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747436099 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747437700 The cast was incredibly diverse; appeals to all races/genders]]> 2020-09-15 12:29:49 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747437700 halle9 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747438640 The blending of the sports clips shows how all sports are similar at their core ]]> 2020-09-15 12:30:08 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747438640 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747440012 ^ I agree and also think it shows how sports are unifying]]> 2020-09-15 12:30:30 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747440012 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747440865 Audience: seems to appeal to younger people with a more liberal mindset. Seems to be appealing to all fans of sports]]> 2020-09-15 12:30:48 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747440865 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747440956 Volume control- contributes to the tone also. In the beginning the music was growing and had an inspirational tone. Then the beat dropped and created more sorrow tone about COVID-19. Lastly, the music grew again and highlighted unity. ]]> 2020-09-15 12:30:51 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747440956 carrenoa https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747441375 For me, this ad’s argument was completely founded on pathos. Also, the music fits the mood you’re supposed to feel at every point in the ad(bleaker, lower volume music at low points, upbeat and lively at the high points).]]> 2020-09-15 12:31:00 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747441375 halle9 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747442343 The athletes ranged from pro athletes to people just casually doing a sport, shows that all sports are important ]]> 2020-09-15 12:31:18 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747442343 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747444009 Pathos: plays on the fear of Covid and desire to triumph over the virus. ]]> 2020-09-15 12:31:49 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747444009 hoppere1 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747444020 Ethos: Nike showed that they stand in solidarity with many different communities. People will be more willing to purchase from them now, knowing that they stand for good morals. ]]> 2020-09-15 12:31:49 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747444020 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445076 Katie: The ad uplifts the audience’s mood by using inspirational sayings such as “You can’t stop us” and “We will always come back stronger”]]> 2020-09-15 12:32:11 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445076 halle9 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445490 In my opinion the audience is anyone who loves sports, whether they are athletes or not. Nike is for people who love sports ]]> 2020-09-15 12:32:20 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445490 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445754 Ethos: Many famous athletes who are instantly recognizable are involved]]> 2020-09-15 12:32:26 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445754 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445965 Variety of athletes helps appeal to how the unity necessary to get through these hard times start from the youngest athletes in little leagues to professional, adult athletes ]]> 2020-09-15 12:32:30 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747445965 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747452903 Enthymeme: Because of COVID-19 cancelled all sport seasons temporarily, this ad presents that we should not give up on finding a way to play sports in a safe way]]> 2020-09-15 12:34:35 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747452903 coeb https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747453536 The way the ad splits between athletes to create a unified motion contributes to a feeling of unity within sports]]> 2020-09-15 12:34:47 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747453536 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747454862 A good example of using the split screen is the women with a burkha riding a skateboard with the rainbow torch. This connects a religion that generally persecuted LGBT people and the new movement. Religious conservative juxtaposed against sexual freedom ]]> 2020-09-15 12:35:10 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747454862 coeb https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747458762 The use of the COVID-19 Pandemic reaches a much wider audience; everybody can relate to it, invoking pathos and creating a sense of unity for the audience]]> 2020-09-15 12:36:20 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747458762 hoppere1 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747461348 Fighting for social justice- they say something like "we'll change a sport if it's unfair." Many of clips of LGBTQ+ members, people with disabilities, and muslim women playing sports show how Nike values inclusivity]]> 2020-09-15 12:37:00 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747461348 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747462403 Desire- seen in multiple different ways (ex. Specific player, sports team, sport etc.) ]]> 2020-09-15 12:37:17 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747462403 carrenoa https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747468230 You could also argue there is an emphasis on the importance of collaboration and teamwork. At the beginning, two leaders of sports teams are shown motivating their teams, the ad expresses the value of “working as one” and “coming together”. It pedals the message forward that we are stronger all together than alone. ]]> 2020-09-15 12:38:55 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747468230 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747469374 Ad tells a story. It starts with a building and upbeat tension. This then stumbles into a lull where things seem uncertain, before it explodes in a final triumph.]]> 2020-09-15 12:39:12 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747469374 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747470458 Katie: Juxtaposition: Split screen between Lebron James (black basketball player) and Megan Raponie (female U.S. soccer player who has a female partner) ]]> 2020-09-15 12:39:28 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747470458 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747471917 So many different platforms presented in this commercial... makes Nike seem reliable because they understand there are more important issues right now in our society than just athletics (ex. LGBTQ + community, religion, Black Lives Matter movement etc.) ]]> 2020-09-15 12:39:54 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747471917 coeb https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747477182 The use of activism creates a feeling of inclusivity. The ad utilizes some the biggest issues in the world, including COVID-19, LGBTQ+ persecution in certain religions, etc., emphasizing the idea that sports are a common ground in which these problems can be solved.]]> 2020-09-15 12:41:26 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747477182 hoppere1 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747479615 I know a lot of people stop supporting certain brands if their values do not line up with that of the brand. Nike's platform will attract an audience of people that support inclusivity, social change, etc. ]]> 2020-09-15 12:42:03 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747479615 halle9 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747480109 Juxtaposition: shot-put thrower switches to ballerina twirling. Two very different sports, the combination makes it seem graceful ]]> 2020-09-15 12:42:13 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747480109 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747480571 There tends to be a lot of gender juxtaposition. Women will be juxtaposed against men in the same (or similar sports). They also do this for various races. This creates a sense of unity between all different people]]> 2020-09-15 12:42:21 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747480571 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747486279 This creates a sense that we are a “team” and we need to work together as one. Teamwork stretches beyond specific sport teams]]> 2020-09-15 12:43:59 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747486279 hoppere1 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747487908 Nike empathizes with people that had their seasons cut short because of covid. This ad makes those people feel more connected to Nike and will persuade them to purchase their products.]]> 2020-09-15 12:44:26 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747487908 cronins3 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747492227 The comparion of non-professional people like kids playing a sport to professional athletes is inclusive and shows that Nike is there to support everyone, not just endorsing pro athletes. ]]> 2020-09-15 12:45:31 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747492227 carrenoa https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747496363 I believe that Nike also does things right by mentioning real world issues like COVID. Oftentimes, ads can try and paint an overly positive picture to try and get your mind off of the real world, but I believe that is important to acknowledge reality and understand what we can do to persevere through the difficulties or make change.]]> 2020-09-15 12:46:42 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747496363 cronins3 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747498977 Timing is right, makes people feel hopeful and together. ]]> 2020-09-15 12:47:16 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747498977 coeb https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747499492 Athletes are juxtaposed with regular people playing the same sports, and the way it flows so well contributes to the sense of unity. It emphasizes anybody can be part of it, no matter the skill level.]]> 2020-09-15 12:47:26 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747499492 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747499662 Kairos: Quarantine, gives a sense of family and belonging in this time of division and separation]]> 2020-09-15 12:47:28 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747499662 hoppere1 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747504474 This ad makes people feel emotional because Nike is bring up real-world issues that would normally be overlooked/unaddressed in an ad. Without this, the ad wouldn't be as effective and the message would not reach as broad of an audience as it does. ]]> 2020-09-15 12:48:43 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747504474 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747507580 Pathos: This ad makes you feel confident and accepted by showing you are not alone and can overcome the current difficulty]]> 2020-09-15 12:49:33 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747507580 coeb https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747508107 The ad gives off a bold tone of unity, one that invokes emotion within its audience, inspiring them to be strong and persevere.]]> 2020-09-15 12:49:41 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747508107 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747508191 Commonplaces- the voice in behind the music addresses commonplaces that a wide audience of athletes, members of society and sports fans can relate to. ]]> 2020-09-15 12:49:43 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747508191 halle9 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747508433 Nike tells people that despite not Able to play sports or see people outside of their family, sports will be back ]]> 2020-09-15 12:49:47 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747508433 finna2 https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747517997 Also there is juxtaposition between individuals and sports teams. Nike is inclusive in a sense that Nike is there for children, aspiring athletes, huge sport teams, practically anyone. The ad shifts between little kids or individuals to well known athletic teams. Gives individuals a sense that we all are/could be apart of the “Nike team”]]> 2020-09-15 12:52:13 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747517997 dolcettim https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747518820  Reference to popular movement basically bakes in their support (blm)]]> 2020-09-15 12:52:28 UTC https://padlet.com/sohara5/b8ohzi2xqxtd3yo5/wish/747518820