1.) NAME OF APP:
Face Your Future

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1 
Oprah Winfrey is my first spokesperson. I choose Oprah because she is a very trusted and reliable person. Also, even though Oprah is worth millions, she attended Tennessee State University and knows how much college can be. She will encourage people to use my app as a way to get free money to pay for their college.  

NUMBER #2 
Bill Gates is my second spokesperson. I decided to use Bill Gates because he is the co-founder of Microsoft. Although Gates dropped out of Harvard, he too is familiar with the high prices of tuition. He will encourage people to find an internship that deals with their interests, so one day they will be as rich as he is.


3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

My target audience are teenagers/young adults in high school and students in college. College students tend to vary in age, but this app can benefit all of them. This app will help both males and females, and it does not matter what economic class you are in. Individuals that belong to the low or medium economic class are more than likely going to use this app. People from higher classes might not have to worry about how they will pay for college.

4.) APP BRAND AWARENESS:  (what do people already know about your app)?

People should know that my app can find them scholarship and internship opportunities. They should also know that my app is designed to make the transition to college easier and more organized because you will have all of the information in one place. Furthermore, my app allows students to find a college that best suits their needs, desires, price range, etc. Lastly, my app will send reminders to their phone when the deadline for FASFA and shorlapship applications is approaching. 

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
Social Media- I will have a website, Twitter, Facebook, and Instagram, so customers can ask questions about my app. Having these social media sites will increase the talk about my app because they will be able to communicate directly with me. In addition, consumers can tag the profile to my app in posts or tweets and it will increase the amount of people seeing my product. Furthermore, I will have my spokespersons post my app website and social media profiles on theirs to gaurentee my app will be talked about. 

STRATEGY 2:

Partner with companies- I plan on partnering with businesses that have to deal with school. For instance, I would try to partner with places like Staples, Walmart, and Office Depot because they sell school supplies. Furthermore, I would try to partner with FASFA because my app has a FASFA feature. My app and FASFA would both benefit from the partnership because more people would remember to apply for FASFA and my app will be seen as a tool to help students remember to apply. 

1.) NAME OF APP:
Get Healthy

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1
Angelina Jolie

NUMBER #2
Demi Lovato

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My target audience ranges from young children to adolescents, roughly ages 8-18. My app also applies to their parents. I have focused on children who are picky eaters, children who have eating disorders, children with diabetes, and children who are obese or underweight. Gender does not matter. 


4.) APP BRAND AWARENESS:  (what do people already know about your app)?
It is known that children and teens in America are becoming less healthy and obese rates are rising. It is also known that kids spend an increasing number of hours on their phones daily. One reason for increasing rates of obesity is the fact that Americans eat unhealthy foods and do not get enough physical activity. By creating an app that teaches kids nutrition from a young age, the hope is that they will change the future. 


5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
One catchy feature of my app is the chat room. There is a chat room for kids and a separate one for parents. The parents chat room is useful because parents can share recipes that they have found or have received from their pediatricians in order to help the other parents. They can share any information that they would like. 


STRATEGY 2: 
Another feature is the logging page. This page of the app allows parents to log in what types of foods and activities their child likes and doesn't like. The app gives you suggestions for foods that kids with similar interests have enjoyed. This allows the kids to try new things but also gives them a chance to message kids with similar interests as them. 

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1: Marie Kondo because she is the famous queen of organization who could promote the app based on her title and strong voice in the world of organization.

NUMBER #2: Kris Jenner because she is a famous public figure who needs to keep her 5 famous children organized as well as herself. With Kris Jenner the other Jenners could promote as well as the Kardashians. They all are public figures that people follow and look up to. 

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

My target audience is college students (18+) and middle working class families with kids and busy schedules

4.) APP BRAND AWARENESS: (what do people already know about your app)?

People should know that my app will help them stay organized and will assist them in remembering all their various events, birthdays, etc. The app will also help college students in keeping all of their classes and work organized to ensure that they submit all their work on time ad for the right class. 

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: We will have 24/7 customer service number that individuals can call if they need assistance on how to use our app. We will also have an email service where they will be able to email us their questions and concerns and get a response back within 24 hours from a real person (not some pre-typed response)

STRATEGY 2: My app will be advertised all over social media to get the message out there that we exist. Kris Jenner and her children will also promote the app on their various social media accounts spreading our ideas and encouraging others to download the app due to how easy and beneficial the app is

1.) NAME OF APP: Mobile Mom


2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1 Lisa Kudrow- because before she was a famous actress on the tv show Friends, she attended college across the country from her family. She left California and her father to attend school in New York all alone and independent.

NUMBER #2 Emma Watson- While taking a break from acting and filming Harry Potter, Emma Watson took the time to attend Brown University. She embraced the full college experience, lived on campus with a random roommate, and lived the traditional college life. She now embraces independence and represents all women and their rights. 


3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
My Target audience is college students of all genders, approximently ages 18-23. These students come from all economic backgrounds, but is geared more toward Students who are struggling financially or are financially conscious. These people are more likely to use this app. 

4.) APP BRAND AWARENESS:  (what do people already know about your app)?
This app brings awareness to becoming independent while aware from your parents for the first time in your life. As a college student, it is important to be more aware of your health and finances. This app will provide students with financial advice, healthy recipes, and solutions to their illnesses and symptoms. 


5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: One strategy would be to create advertisements or posters to place all around college campuses. This would bring awareness to the students about the app and all of the benefits that it offers them.


STRATEGY 2: Partner with college campuses and health services to bring awareness to being healthy while at college and advertise the app. Also, have the college's and their social media accounts advertise the app online. 


Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”

1.) NAME OF APP: iFruit


2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1 Prince Fielder

NUMBER #2 Venus Williams


3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
All people ages 18 and up who are into fitness and eating healthy


4.) APP BRAND AWARENESS:  (what do people already know about your app)?
That it tells you whether a fruit is fresh or not.


5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I would advertise on billboards and commercials. Millions of people will see it because most Americans watch tv or pass by billboards.


STRATEGY 2: I would have a sign in the fruit section of every grocery store notifying people about the app, I also would have it advertised in gyms all across America.


Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”

1.) NAME OF APP: SunPower


2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1 Akon

NUMBER #2 Leonardo DiCaprio 


3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Everyone that is tech savvy so anyone 14 and up


4.) APP BRAND AWARENESS:  (what do people already know about your app)?

It teaches them the importance of why using solar energy is better for the environment 

5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1: I would have the phone companies advertise it in the billing process as a feature to help the customers maintain a stable bill


STRATEGY 2: I would have well-known, semi average people talking about it on their social media. People like Emmanuel Hudson, Wolftyla, DomoWilson and etc.

3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

People who are middle class with blue collar jobs would use this app.  Both male and females would use this app and people of all education levels.  This app would mostly be used by ages 18 to 55

Anyone who is seriously trying to lose weight, knows how hard it can be.  This app gives you a small circle of trusted people who will help you stay motivated, and stay on track.  Also being new to a gym can be confusing, and it’s hard to know if your getting a good workout, but this app can help.

This app will be promoted at gyms that are partnered with the app, and advertised by there workers. Personal trainers will also promote the app, and they could even be on the app with the users as supporters and motivators.  

Personal trainers would also endorse this app on their social media sites.  I would try to get them involved in the support section, and they could be a major source of tips and motivation. 

1.) NAME OF APP:
Bye Bye Stains!

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific) 

NUMBER #1  Martha Stewart - she owns her own line of home goods. She can say "these home remedies not only work on clothing but they also work on sheets for those mornings breakfast in bed turns into breakfast on bed!"

NUMBER #2  Howie Mandel - Well known from Deal or No Deal. He has come out as having compulsive OCD. He can say "I take care of germ filled stains caused by my children in a chemical free way by using Bye Bye Stains!"


3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
College, male and female, age sixteen and up / low to middle class


4.) APP BRAND AWARENESS:  (what do people already know about your app)?
When a drink or food is spilt on clothing or carpet or rug, etc.. people automatically go to google and search how to get the stain out and my app will show up under that search will home remedies of how to get the stain out.


5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 
The app will involve statistics and facts to educate the user of how stain removers bought from stores can cause health problems while also hurting their wallet.

-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)

STRATEGY 1:
An advertisement such as the below during a deal or no deal commercial. 
"When it comes to getting a stain out I say no deal to stain removers and DEAL to home remedies" says Howie Mandel

STRATEGY 2: 
I would reach out to Instagram and see if they could promote my app to help people see Bye Bye Stains! KENIDY - HOW WILL YOU CREATE A SOCIAL MEDIA PRESENCE FOR YOUR APP? I will create the social media presence by having Instagram and snapchat sponsor my app. To do so I will create the credibility of my app through reviews and articles that way when it does get sponsored users can scroll through Instagram and see a short little video of how the app works with one of my spokeperson in the video using the app. 

Brand awareness strategy (do not copy this example below)
"Part of the reason advertisers are bullish on Snapchat is that, like TV, its content is “so rich,” says Josh Elman, a partner at Greylock and former product leader at Twitter and Facebook. “When a tweet or Facebook ad scrolls by [in my feed], I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.”

1.) NAME OF APP:

Compare and Share

2.) SPECIFIC SPOKESPERSON (S): (not just teachers or famous people - list 2 specific)

NUMBER #1
Larry Page and Sergey Brin; founders of Google. (Google Chrome Apps) Together they can reach out to many people because they  have the largest search engine on the internet. They could include this app in the chrome store as "New", which are usually displayed on the home page.

NUMBER #2
Tim Cook, CEO of Apple. (Apple app Store) Tim cook speaks to many  people as the face of apple. Although people do not like his decisions with the way that he runs Apple; he can have an charismatic and leader-like attitude when he speaks to many people. 



3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)

Any age group, but mainly directed towards heavy shoppers that are around the young adult age and that have high cell phone usage. This app targets males and females that use cell phone applications in hopes of easier lifestyles.


4.) APP BRAND AWARENESS:  (what do people already know about your app)?

Geared towards the shoppers that have trouble  when comparing brands of items that they want to purchase. People know that they can use the Compare and Share app to compare rival brands' products to each other, in order to make efficient and smarter shopping decisions. Also the app provides the ability to communicate with other app users to create customer interaction and to add a social aspect to the app.




5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it):


-- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)


STRATEGY 1:
The Compare and Share app's strategy is to allow people to see everything about the product that is to be purchased before the transaction is made. By using this app one will be able to make smarter shopping decisions while taking into consideration all of the factors in making an effective purchase without having brand bias.


STRATEGY 2: Compare and Share's strategy is to allow people to socialize with each other in order to provide testimonies and shopping advice. The app users will have the ability to have their opinions on products be spoken about with the comments section under selected brands. The comments section will provide people a second opinion so that purchasing the right products will be easier for customers since there will be other app users giving their opinions on brands and those brands' products.

Oprah is a known celebrity known for helping people financially, but emotionally. Oprah has a lot of authority in the community and she has good connections that will benefit my app. 

 
  NUMBER #2 Tyra Banks 
  

Another spokes person would be Tyra Banks. I grew up watching America's Next Top Model and I grew a fascination with Tyra Banks. She's worked for everything she's gotten and I like her story. Not only is she hard working, but she never sold herself out or short. She knows what it is like to struggle and work hard for something and she respects and understands people who are aspiring for better things. She also admitted to the New York Times that even though she is one of the richest supermodels, she is very frugal. It just goes to show that no one is too good to save money, and that is exactly what I want for my app.  

   3.) TARGET AUDIENCE (SPECIFIC AGE / GENDER / CAREER / SOCIO-ECO STATUS)
  my target audience is low income and middle class families. Typically women between 35-50 years old.
  
  
  4.) APP BRAND AWARENESS:  (what do people already know about your app)?
  people already know that my app organizes and saves coupons for them so they’ll always have them and it’ll save them time.
  
  5.) EXPLAIN YOUR STRATEGY TO INCREASE WHAT YOU WANT PEOPLE TO KNOW ABOUT YOUR APP (convincing tactics for your audience to purchase it): 
  
  -- HOW WILL YOU INCREASE THEIR BRAND AWARENESS: (Snapchat example below)
  
  STRATEGY 1: I’d contact daytime television shows to see if they’d interview me on TV to promote my app. I would try TV shows like “The Talk,” The View,” or CNN
  
  STRATEGY 2: Have my app featured in a magazine and the local newspaper. I would pitch to newspapers that this app will bring people back to the newsstands to cut those coupons now that there is an app to accommodate them. 
 
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