2)Activity:

•Find and identify examples of public relations or what you perceive as public relations in the newspapers you should have brought to class today. If not, go online.  

•You should show the examples to the class and explain their perceptions about who prepared the information and how difficult it was to get the information placed in the media.

•Tips:  

> Look at stories found in business, metro and lifestyle sections; 

> Find articles that do not have a writer credited; 
> Read the articles that are usually events or products related.

Take a snapshot of the article(s) and provide a brief about who the client is and why do you think it is a PR-related article (is it to create awareness? is it to announce about something new? is it to promote a certain action or event or activity? is it to inform the public about something? is it to persuade the public?)

Activity:

•If your client wants to do business overseas, they must be sensitive towards many different issues in the country that they want to do business in. PR agencies can help to resolve and address these issues.

•Brainstorm the different types of issues that an international client may or may not encounter in the country they want to do business in.  These issues might include but are not limited to language and culture. E.g. a China-based F&B client opening a branch outlet in Malaysia

Here are some videos to watch: https://www.youtube.com/watch?v=GOHvMz7dl2A; https://www.youtube.com/watch?v=_d3SXLxzP3E

Activity:

McDonald's response: https://sg.news.yahoo.com/blogs/what-is-buzzing/customer-finds-baby-lizard-sausage-mcmuffin-104948483.html

·      Attracting people through the special rates 

·      Negotiable favors offered

·      Promoting their social media for further information

·      Persuading audience with joining their program through statistical results and in   a materialistic sense

·      Beneficial for both 

·      Targeting an audience through the area they are in, could be family, could be pre adults, for those who want a healthy start. 

·      Promotion of 2 types of jackets. 

·      Promoting health and their products

·      Persuading the audience with chance to redeem the jackets 

·      Jackets are limited to 600 per day per location 

·      Promoting their social media platforms

·      Target:

o   Family 

o   Youth 

·      Persuasion through info graphic

·      Educating the audience with information regarding the product

o   Related to health

o   Consequences

o   Evidence of research such as referencing surveys

·      Persuasion that this product is beneficial, and not mentioning the negative affects

·      Targeting family’s, mainly parents or specifically mothers who take care of their child, or new experienced mothers

·      Rerouting their advertisements to another page on the newspaper ‘starspeicial’ 

 

Focus: Event management

 

Cultural adaptations regarding the event

 

-       Dress code, respecting the culture  (less revealing dressing )

-       Respecting the rules and regulation

o   Language

o   Meaning in songs

o   Promoting, influencing the audience based drugs, alcohol, or harmful substance to the body

o   censoring words, discourage explicit content being portrayed or presented on a public platform

-       No content is allowed usage of / images of religious symbols that are deemed offensive 

-       Outfits that showcases the national flag

-       Sexual content, inappropriate content