Digital Business & Marketing 9am Seminar C by https://padlet.com/n_siddiqui/dbmgroupC Group C en-us 2017-02-07 17:24:07 UTC 2025-10-07 05:46:12 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Folder.png Social Media; How can Facebook be used in Marketing? Abigail Howison https://padlet.com/n_siddiqui/dbmgroupC/wish/154251303 Facebook
General Statistics
  • More than 1.7 Billion people use Facebook every month
  • 1 of every 5 minutes people in the US spend money on Facebook
  • More than 1 billion people use Facebook on mobile every day

Facebook Adverts allow you to reach who you want to target as you are able to select people through what they have liked and what pages they follow. They way the adverts are formatted are eye-catching, flexible and are compatible with multiple devices (android, apple, internet etc) and are measurable due to the advert reporting tools via visuals and easy to read reports.

Facebook Pages allows you to establish your businesses presence online and allow your customers to reach and connect with you. There are 60 million active business pages. You can integrate messenger with your business page which gives customers a call to action to get in touch. More than one billion people use Messenger, automatically integrated with every Page, to connect with a person or business every month. Pages also offer insights which allows you to see how people are responding to your page which will help you to improve the effectiveness of the page.

FACEBOOK (2017). Marketing on Facebook [online]. Facebook. [Viewed 16th February, 2017] Available from:
https://www.facebook.com/business/overview

]]> 2017-02-16 09:37:42 UTC https://padlet.com/n_siddiqui/dbmgroupC/wish/154251303 Marketing strategy in virtual worlds. (Blair Gillon) https://padlet.com/n_siddiqui/dbmgroupC/wish/154253957
As the majority of companies must sell, advertise and provide products and services through multiple channels to remain competitive, virtual reality is emerging as a valuable addition to the digital marketing landscape. Future marketing applications are of interest to organisations who wish to communicate through simulating similar experiences that customers may have in real stores. The advantages of these 3D virtual worlds include enhanced product knowledge, attitude and purchase intention of customers.

Not all product attributes are able to be experienced virtually because not all kinds of senses (e.g. taste) can be digitized and presented through a virtual reality interface. Applying theory of cognitive fit and media richness theory, we propose the products attributes that can be experienced virtually with the current technologies. These product attributes and their moderating effects on the relationships between virtual reality and product knowledge, attitude and purchase intention should be studied further so that companies can make decides on the investment in their presence in virtual worlds and the marketing strategies most appropriate for their products.

Lui, T., Piccoli, G. & Ives, B. 2007, "Marketing Strategies in Virtual Worlds", Database for Advances in Information Systems, vol. 38, no. 4, pp. 77-80.
http://search.proquest.com.gcu.idm.oclc.org/docview/196633953?pq-origsite=summon]]> 2017-02-16 09:55:44 UTC https://padlet.com/n_siddiqui/dbmgroupC/wish/154253957 How Snapchat and Instagram can be used in Marketing. https://padlet.com/n_siddiqui/dbmgroupC/wish/155687061 (Jennifer Martin) 

Snapchat now has over 150 million users, this tool is perfect for real time social media as it allows the audience direct and instant access to live events. The average users spends 30 minutes a day using the app. The discovered and story feature now allow big brands such as coca- cola to connect with their fans. The vast majority of snapchats users are aged between 18-24, this is perfect for any organisations who want to target this demographic. It allows them to connect to a vast amount of people in the age group they want to reach in a quick and efficient manner. 

Instagram currently has 600 million active monthly users. Its estimated that Instagram allows brands to connect with 4% of their total followers. Its another method of marketers drawing attention to their brand or product, reaching a large volume of people within their desired audience in a cost effective manner. Successful businesses have been built through the use of Instagram alone. 
The table below indicates details of Instagram users backgrounds, marketers can use this identify whether this tool would be appropriate for they business. 

(Snapchat,2017) https://www.snapchat.com/l/en-gb/
(Instagram,2017) 
https://www.instagram.com/?hl=en]]> 2017-02-23 09:20:54 UTC https://padlet.com/n_siddiqui/dbmgroupC/wish/155687061