Ressources Communication Responsable by Agence SISSI https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3 en-us 2023-11-07 12:28:30 UTC 2026-04-24 08:20:20 UTC hello@padlet.com Guide pratique des allégations environnementales oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730022 2023-11-07 12:29:49 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730022 Guide anti greenwashing de l'ADEME oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730154 2023-11-07 12:29:56 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730154 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730402 2023-11-07 12:30:09 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730402 Devenir acteur de la RSE Com'ent oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730522 2023-11-07 12:30:15 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779730522 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779731745 2023-11-07 12:31:11 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779731745 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779733786 2023-11-07 12:32:59 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779733786 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779735841 2023-11-07 12:34:38 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779735841 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779736415 2023-11-07 12:35:06 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779736415 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779737795 2023-11-07 12:36:12 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779737795 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779739081 2023-11-07 12:37:13 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779739081 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779739797 2023-11-07 12:37:53 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779739797 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779740624 2023-11-07 12:38:34 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779740624 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779741087 2023-11-07 12:38:59 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779741087 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779744083 2023-11-07 12:41:32 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779744083 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779745625 2023-11-07 12:42:43 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2779745625 LES LABELS oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2781534065 https://agirpourlatransition.ademe.fr/particuliers/labels-environnementaux

]]> 2023-11-08 13:03:49 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2781534065 Pablo Servigne oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2781689927 2023-11-08 14:41:28 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2781689927 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2781692768 2023-11-08 14:43:08 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/2781692768 Pub La Vie oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3123143831 2024-09-17 08:27:28 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3123143831 Exemple Greenwashing https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260815410 L'ONG France Nature Environnement a porté plainte contre Coca-Cola qu'elle accuse d'avoir trompé les consommateurs pendant les Jeux olympiques de 2024 en promettant « zéro déchet » en tant que fournisseur de boissons, malgré l'utilisation de bouteilles en plastique.

]]> 2024-12-15 18:03:24 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260815410 Exemple de crise https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260827836 Après avoir annoncé que la viande du Mercosur ne serait pas commercialisée dans les supermarchés Carrefour en Europe en raison de son fort impact environnemental, suite à une menace de boycott de ses produits au Brésil, l'enseigne s'est rétractée, laissant agriculteurs et consommateurs français dans l'expectative.

Un fail reputationnel monumental qui met en lumière la complexité des arbitrages entre commerce international, préoccupations environnementales et intérêts économiques locaux.


]]> 2024-12-15 18:26:06 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260827836 Exemple Greenwashing https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260836558 En 2022, la SNCF a été épinglée pour une publicité par le Jury de Déontologie Publicitaire, qui a jugé une plainte fondée.

En cause: un chiffre trompeur et son manque de transparence. Fun fact : la plainte a été déposée par... la Fédération Nationale de l’Aviation et de ses Métiers !

]]> 2024-12-15 18:37:26 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260836558 Ressource Marketing Responsable https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260843111 Découvrez les recettes gagnantes pour réussir avec un marketing responsable

]]> 2024-12-15 18:49:38 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3260843111 https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3263036878 Le Purple washing fail Gillette - Analyse

]]> 2024-12-16 22:37:57 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3263036878 Contact oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3265051761 Olivia STAUFFER

oliviastauffer@hotmail.com

0683367190

]]> 2024-12-17 15:16:49 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3265051761 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3412149129 2025-04-16 07:48:50 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3412149129 Numérique responsable oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3512283397 Calculateur :

https://media-positive-impact.quantis-intl.com/

https://myimpact.isit-europe.org/fr/

MOOC :

https://www.academie-nr.org/

Guide :

https://www.culture.gouv.fr/fr/thematiques/transition-ecologique/guide-pour-une-communication-numerique-responsable


]]> 2025-07-07 07:38:48 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3512283397 Baromètre 2025 Conso responsable oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3512361758 2025-07-07 09:21:58 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3512361758 Entreprises régénératives oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3513766995 Exemples :

]]> 2025-07-08 13:40:38 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3513766995 RGAA & CANVA oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3513767720 2025-07-08 13:41:31 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3513767720 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3644763479 2025-10-22 06:51:25 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3644763479 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3687992603 Sites

Livres

  • Communication et marketing responsables : Enjeux et pratiques d’un secteur en révolution – Assaël Adary

  • L’entreprise responsable et vivante : Donner du sens au travail avec la RSE – Louise Browaeys

  • L’impact de la RSE sur l’image de marque – Anne-Sophie Ban

  • Communicator - Asaël Adary

]]> 2025-11-18 08:39:57 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3687992603 https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3706750342 Doc publicité Gabriel Maël Mathis Noah

]]> 2025-12-02 11:53:14 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3706750342 https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3706766503 2025-12-02 12:07:29 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3706766503 Cas pratique Les Nouveaux récits [1] oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3724554084 2025-12-16 13:15:10 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3724554084 Cas pratique les Nouveaux Récits [2] oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3724554602 2025-12-16 13:15:38 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3724554602 Cas pratique Les Nouveaux récits [3] oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3724554910 2025-12-16 13:15:58 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3724554910 Guide pratique Ecoconception jeudi 18 décembre oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3727323859 2025-12-18 11:27:14 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3727323859 Cas final oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3727452517 2025-12-18 13:57:14 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3727452517 l'empreinte d'un repas carné oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3727536229 2025-12-18 15:04:50 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3727536229 Storytelling et nouveaux récits oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3765912967 2026-01-27 10:33:25 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3765912967 Notions clés oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3774949041 RSE / RSO

Communication Responsable

Nouveaux récits

Greenwashing

Ecoconception

ACV

Compensation

]]> 2026-02-03 08:07:06 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3774949041 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3776817624 https://www.arpp.org/nous-consulter/regles/regles-de-deontologie/developpement-durable/

 

]]> 2026-02-04 10:35:54 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3776817624 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3874213697 2026-04-19 20:02:15 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3874213697 ATELIER J 1 oliviastaupro https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3875368362

  • ACCESSIBLE

  • INCLUSION

  • TRANSPARENCE

    • Règlementation + définition + exemples concrets + enjeux et bénéfices.

    1 slide récap + prez rapide

    ]]>     2026-04-20 10:32:07 UTC https://padlet.com/oliviastaupro/b7fmgeqc6mvi0kc3/wish/3875368362