Ice Cream Comparison by Allman https://padlet.com/dma225/b6ro043yun2w State the different strategies and target markets en-us 2017-03-16 15:51:37 UTC 2026-01-12 14:59:31 UTC hello@padlet.com http://tinyurl.com/IceCream0316 dma225 https://padlet.com/dma225/b6ro043yun2w/wish/160579832 2017-03-16 15:56:51 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160579832 John Madsen https://padlet.com/dma225/b6ro043yun2w/wish/160581349 Blue Bell seems to market towards the more old fashion demographic with the design of their website.
Mayfield looks like they're marketing to the more "green" industry with advertising about no GMO and more of a natural product.
Ben and Jerry's markets to more of the younger crowd. Their website is more colorful and all their flavors seem to be more exciting and unique.]]> 2017-03-16 16:01:26 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581349 Alex Priebe https://padlet.com/dma225/b6ro043yun2w/wish/160581592 Ben and Jerry's markets towards younger people and kids. They use a colorful website and a strong social media presence to better reach this market as well.      Blue Bell  markets towards older people. They use an older theme on their website and their company gives off an old-timey vibe.
Mayfield Dairy markets towards families. They use pictures of smiling kids and nutrition facts for the parents to look at. 

]]> 2017-03-16 16:02:11 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581592 Bill Watkins https://padlet.com/dma225/b6ro043yun2w/wish/160581644 Ice Cream is good! Blue Bell seems to try an appeal to old time quality. Mayfield has a wide variety of products. Ben and Jerrys seems to be more of a niche, specializing in specific flavors. Ben and Jerrys has 8.3 million followers on Facebook, Mayfield only has 35k. Bluebell has 270k. -- Breyers/Dreyers/Haagen Daaz   ]]> 2017-03-16 16:02:20 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581644 Isaac Nelson https://padlet.com/dma225/b6ro043yun2w/wish/160581697 Ben and Jerry's has built a a great company and markets more towards the younger generation. They gave themselves a good look on their product and use famous people to put on their product. They don't have a specific top flavor, but they sure do have some great ice cream. They also make greek yogurt cakes, but their main focus is ice cream.]]> 2017-03-16 16:02:29 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581697 Nolan Wolberg https://padlet.com/dma225/b6ro043yun2w/wish/160581762 I think Ben & Jerry's is trying to target the younger kids by having colorful colors on their website. Blue bell looks like its targeting the older generation. Mayfield is also trying to target kids and maybe parents. ]]> 2017-03-16 16:02:41 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581762 Trent Griesemer https://padlet.com/dma225/b6ro043yun2w/wish/160581808 Ben and Jerry's markets towards younger people. Blue Bell is targeting an older demographic. ]]> 2017-03-16 16:02:49 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581808 Andrew Wells https://padlet.com/dma225/b6ro043yun2w/wish/160581911 Mayfield Dairy- seems to market in a more simplistic way. From their website, mayfield looks to target schools with multiple products. All of the photos on the website include either school children or families enjoying mayfield products.

Blue Bell-  markets in a way that places novelty on their brand of ice cream. From their website and facebook, Blue Bell shows multiple pictures with their ice cream in an aesthetic environment in order to make it more appealing. 

Ben and Jerry's- markets by their large variety of flavors. Their website is the only one, between the three, that specifically shows pictures of their ice creams in cones and bowls.]]> 2017-03-16 16:03:11 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581911 Jason Bidwell https://padlet.com/dma225/b6ro043yun2w/wish/160581912 MMMM...ICE CREAM!! 
Ben & Jerry's has more unique flavors to choose from, I've never heard of the other 2 companies. Baskin Robbins would be my go to for ice cream...mmmm 31 flavors

Dreyers
Breyers
Moose Tracks
Baskin Robbins 31 Flavors
Haagen Dazs
Tillamook

]]> 2017-03-16 16:03:11 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160581912 Derek Lewis https://padlet.com/dma225/b6ro043yun2w/wish/160582004 Blue Bell is more country and has a family and classic feel

Mayfield has a more hey look at all this other stuff we have with a small section for ice cream.

Ben and Jerry is more of a hey we are goofy and fun, with now being we care about all people and don't like the new president.

Tillamook because it's from my home and super good. Anything dairy they are the best!!!!
]]> 2017-03-16 16:03:28 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582004 Ken Kunzler https://padlet.com/dma225/b6ro043yun2w/wish/160582173 Mayfield: Families, Nutrition, Healthy, Animal Welfare
Ben & Jerrry's: Social awareness, Younger generation Website is a sounding board.
Blue Bell: Country values, Middle America.

]]> 2017-03-16 16:04:02 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582173 Tanner Oxendale https://padlet.com/dma225/b6ro043yun2w/wish/160582246 It looks like Ben & Jerry is trying to appeal to the younger kids demographic with all the bright color styles on cartons. While Mayfield looks to be a more safisticated style.

]]> 2017-03-16 16:04:18 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582246 cause i'm the man https://padlet.com/dma225/b6ro043yun2w/wish/160582248 Jason Bidwell]]> 2017-03-16 16:04:18 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582248 Ben and Jerry's in my opinion appeals to more people due to its exciting labels features https://padlet.com/dma225/b6ro043yun2w/wish/160582353
Dustin Berttunen

]]> 2017-03-16 16:04:38 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582353 Austin Penning https://padlet.com/dma225/b6ro043yun2w/wish/160582442 Blue Bunny, they have all the different social media options at the top of their website. They talk about their story and how you get a hold of them if they need you. 
They tell you where you can buy their ice cream and display a cute bunny to get kids to want their ice cream. ]]> 2017-03-16 16:04:54 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582442 Mack Gibbs https://padlet.com/dma225/b6ro043yun2w/wish/160582483 Blue Bell seems to market the older generation, they have that old fashion look, both on the label and website. Mayfield appears to be targeting a wide range of markets, because they have multiple products. Ben and Jerry's Uses a large variety of colors and different pictures and logos, making them appeal to the younger generation. ]]> 2017-03-16 16:05:02 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582483 Ben & Jerry's is political https://padlet.com/dma225/b6ro043yun2w/wish/160582494 TH]]> 2017-03-16 16:05:05 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582494 Katie Paulson https://padlet.com/dma225/b6ro043yun2w/wish/160582526 Ben and Jerry's is great. awesome flavors and a big selection. We all scream for Ice Cream!!!!     Blue Bunny and Bryers Ice Cream is what we had back home.]]> 2017-03-16 16:05:11 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582526 Patrick Anger https://padlet.com/dma225/b6ro043yun2w/wish/160582543 Blue Bell attracts the much older crowd.  Ben & Jerry's is just awesome all around.  I couldn't get on mayfield's website but i bet they're awesome too.]]> 2017-03-16 16:05:13 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582543 Mayfield is health conscious https://padlet.com/dma225/b6ro043yun2w/wish/160582837 TH

]]> 2017-03-16 16:06:08 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582837 David Lee dlee121384 https://padlet.com/dma225/b6ro043yun2w/wish/160582997 Ben & Jerry's ice cream is the $h!t!!!
Their different flavors always have me checking to see if there is a new flavor out and then trying it. Cherry Garcia is the best!!!


]]> 2017-03-16 16:06:40 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160582997 Loves poppin the cherry Garcia https://padlet.com/dma225/b6ro043yun2w/wish/160583165 2017-03-16 16:06:51 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160583165 Frank Tauanuu https://padlet.com/dma225/b6ro043yun2w/wish/160583243 Target locations: Mayfield & Blue Bell only located in the Midwest to East coast. And, Ben & Jerry's Nationwide including Hawaii. Breyers Ice Cream!]]> 2017-03-16 16:07:07 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160583243 Tim Peterson https://padlet.com/dma225/b6ro043yun2w/wish/160583273 Ben and Jerry's is more of a younger crowd. Mayfield has a more family oriented atmosphere. BlueBell is really simple and very traditional. It's kind of interesting to see the different ice cream is marketed.]]> 2017-03-16 16:07:11 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160583273 TH https://padlet.com/dma225/b6ro043yun2w/wish/160583595 BlueBell markets with an Authentic feel.]]> 2017-03-16 16:08:10 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160583595 Brian Radke https://padlet.com/dma225/b6ro043yun2w/wish/160583752 the target locations: Ben and Jerry's is nationwide where as Blue Bell and Mayfield are east coast to Midwest. To me; I think Ben and Jerry's targets the younger adult. where Blue bell and Mayfield are more middle age to older.
 ]]> 2017-03-16 16:08:39 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160583752 Jeff Fishman https://padlet.com/dma225/b6ro043yun2w/wish/160584941 BJ's is by far the best in every way.  Tastes good and is a staple of the ice cream community known worldwide.  Blue Bell seems to have more of a local small company feel.  Mayfield is lacking in all categories compared to BJ's.

]]> 2017-03-16 16:12:02 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160584941 Doug Reed https://padlet.com/dma225/b6ro043yun2w/wish/160584954 Blue Bell is a traditional favorite in the Midwest.
Ben and Jerry has a broader name recognition.  
I am not familiar with Mayfield.]]> 2017-03-16 16:12:04 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160584954 Richard Baird https://padlet.com/dma225/b6ro043yun2w/wish/160585212 Ben & Jerry's goes after the younger demographic and is very political.

Mayfield seems to go after a wilder demographic.

Blue Bell is located in the middle of the country and has a demographic throughout the south.

Braum's ice cream located in OK is the best ice cream bar non. ]]> 2017-03-16 16:12:46 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160585212 Luke Gross https://padlet.com/dma225/b6ro043yun2w/wish/160585484 I think each company know that they need to use social media in their marketing strategy. Each ice cream  company knows they have a target market.

]]> 2017-03-16 16:13:29 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160585484 Kevin Culp https://padlet.com/dma225/b6ro043yun2w/wish/160586817 I think Ben and Jerrys appeals to a younger crowd with everything from the labeling  to the outrageous flavors, yet all have somewhat of a social media presence but some are better than others.

]]> 2017-03-16 16:17:19 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160586817 Marty Kiepe https://padlet.com/dma225/b6ro043yun2w/wish/160586834 I can confidently say that i have never heard of blue bell or mayfield. ben and jerry's is a common household name. In Iowa you eat blue bunny. Growing up only 90 miles from the blue bunny plant it is the most common choice by far. ]]> 2017-03-16 16:17:20 UTC https://padlet.com/dma225/b6ro043yun2w/wish/160586834