Digital Business & Marketing 4pm Seminar D by https://padlet.com/n_siddiqui/dbm4pmgroupD Group D en-us 2017-02-07 19:40:41 UTC 2025-11-03 23:20:17 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Folder.png Social Media https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154366211
  • Definition
    • Social media is the collective of online channels for communication that are dedicated to community-based input, interaction, content-sharing and collaboration

    • How can it be used in marketing?
    •targeted marketing based on users likes
    •connect with consumer on a more direct basis - communication is easier and two way (feedback can be gained much faster)
    •enhances consumer relationship with brand - more personal that traditional marketing 
    •customer queries can be resolved faster - enhances consumer experience

    • Business Examples

    • Benefits and Limitations

    ]]>     2017-02-16 16:26:54 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154366211     Mobile Commerce & Applications https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154366872
    • Definition
    Mobile commerce - A variety of e-commerce conducted through 'mobile' devices with a wireless connection.

    This includes:
    - smartphones (iPhones, Google, BlackBerry, Windows, Android)
    - Tablets (iPad, Nexus, Amazon Kindle) 
    - netbooks (HP, Chrome, Asus)

    A mobile application typically referred to as an app, is a type of application software designed to operate on mobile devices

    • How can it be used in marketing?
    Mobile apps - embracing social networking apps, rich media content, games and/or viral content.
    Mobile Websites - sites produced for ease of use on mobile devices
    Location-based Services - personalised content 
    Mobile Advertising

    • Business Examples
    Deliveroo
    Uber
    WIsh
    Prime Video 


    • Benefits and Limitations
    Benefits:
    - Complete access
    -  Location Tracking (Targeted advertising and marketing)
    -  security
    - speed
    - Convenience
    - Accessibility
    - INstant
    - easy store access
    - New customers ---> Customers
    Personalised experiences

    Limitations:
    - Smart phone screen sizing 
    - Risk Factor
    - Saturated Market
    - SIgnal coverage isn't constant. 



    ]]>     2017-02-16 16:28:20 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154366872     Virtual Reality https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154367302
  • Definition
    • Virtual Reality (VR) - 
    Processor technology that utilises software to create images and sounds to replicate another environment.

    • How can it be used in marketing?
    Subliminal/Product Placement - The experience is immersive, so branding can be hidden in plain sight. Essentially it is one of the greatest tools ever created for product placement, as the environment is inescapable when used. 

    For instance, Nike has been spotted in several tennis pre release demos in recent months. With character shoes and rackets containing ubiquitous tick. 

    • Benefits and Limitations
    Immersive - users wearing a VR headset are totally engaged in content - which means less distractions and more attention on the message. 

    • Business Examples

    Perfect example of creative experiences through branding, is Coca-Cola's VR Campaign. 
    ]]>     2017-02-16 16:29:22 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154367302     Social Media https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154980046
    Business Examples:

    Go Pro - shares consumers snapshots on their social media sites

    Dove - utilises social media and digital marketing to empower women through their thought-provoking adverts]]>     2017-02-20 17:36:24 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154980046     Social Media https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154982348 Benefits

    Social Media has allowed faster and more direct communication between businesses and consumer - any customer queries can be received and dealt with quicker (enhancing customers experience)

    Consumers may feel a greater connection with the brand. Social media often takes the corporate feel of a business away - marketing and advertising seems more relevant and personal

    Limitations

    Word of mouth spreads fast - consumers now have the ability to tarnish a businesses reputation through negative feedback that may be left on social media

    New element to marketing strategies. Content has to be carefully planned, with precise times for it to be shared online - digital marketing employee required ]]>     2017-02-20 17:49:27 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/154982348     Mobile Commerce & Applications https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/155513764 Definition:
    Mobile commerce is the selling and buying of goods as well as using services through handheld devices that do not required to be plugged in.

     It could be argued that as mobile commerce becomes faster and more secure for users, that it will surpass wireline e-commerce as the consumers preferred method for digital commerce.
    ]]>     2017-02-22 16:50:55 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/155513764     VR Business Example https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/155641354
    Architecture firms save time and money by doing a VR walkthrough first.

     Article

    TEG's rendering of a operating room can be viewed in 360 degrees.]]>     2017-02-23 01:38:59 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/155641354     Mobile Commerce https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/155774682 Definition
    Mobile commerce(M-commerce) is the use of handheld devices for buying and/or selling products and services. M-commerce  enables users to access the internet wherever they are.

    How can it be used in marketing
    As the consumer has access to the internet everywhere, businesses have access to the consumer everywhere. This can give a business more information about a person, e.g. their location, and allows them approach this person at the right place/time with the right message.

    ]]>     2017-02-23 15:16:16 UTC https://padlet.com/n_siddiqui/dbm4pmgroupD/wish/155774682