My sumptuous padlet by Katie

consumer behaviour and expectations

40097357 — 2025-08-04 11:01:07 UTC

what are consumers wanting to see from harrods. Who are the main harrods consumers?

online and in store competitors- competitor activity

40097357 — 2025-08-04 11:01:23 UTC

what strategies they use online/offline

Economic challenges of the luxury markets- applicable to harrods

40097357 — 2025-08-04 11:02:07 UTC

what external factors have contributed towards the lack of consumer spending.

What economies are good?

market trends- how will the new online trading strategies keep up to date with these trends

40097357 — 2025-08-04 11:03:33 UTC

how will these trading strategies keep up to date with trends and social media

The current online and offline strategies used by harrods

40097357 — 2025-08-04 11:09:13 UTC

The use of new tech for online websites - AI - could AI find the as seen on images from instargram ?

40097357 — 2025-08-04 11:10:12 UTC

Marketing and promotional challenges and opportunity's

40097357 — 2025-08-04 11:10:37 UTC

SWOT of each strategy

Aquisition and retention of new and existing customers

40097357 — 2025-08-04 11:21:40 UTC

what are they currently doing eg;

-marketing-loyalty schemes -offers- in store experiences

risk and profit management- financials

40097357 — 2025-08-04 13:04:42 UTC

Bullet point a list of financials:

SWOT of financials

-harrods brand proposition

40097357 — 2025-08-04 13:06:58 UTC

Harrods is a renowned British retailer that has continued growing and adapting over the course of many years, 'Whilst we are defined by our British heritage, we are steadfastly global in outlook and take pleasure in celebrating all cultures, tastes and experiences. The warmth, diversity and authenticity of our people has created the exceptional service we are renowned for and the trusted brand we know today. What makes you different makes us exceptional.'

justify the core commercial reasons for the new strategy

40097357 — 2025-08-04 13:09:30 UTC

Introducing my new trading strategies for harrods to improve their online product marketing will include three new strategies such as:

-Introducing an as seen on section on the website.

-Launching celebrity enforced look books online

-collaborating with sheer luxe to create an online magazine copy.

-primary data sourcing

40097357 — 2025-08-04 13:22:17 UTC

focus group or survey

ask survey questions to figure what demographic of consumers would be likely to shop at harrods and why?

Ask the group questions about what would attract them to purchase products and what they like about the introduction of these strategies.

Include a consumer theory

40097357 — 2025-08-04 13:22:42 UTC

phsycological consumer behaviour theories

social identity theory

Include three models to justify findings

40097357 — 2025-08-04 13:23:54 UTC

brand identity prysm

Malowes hierarchy prism

As seen on- social media styling integrated to the website.

40097357 — 2025-08-11 10:26:36 UTC

· A section next to product pages featuring real-life styling images from influencers/social media.

· Aim: Inspire purchases by showing how real people style the items.

Sheer luxe online magazine collaboration(holiday gift guide)

40097357 — 2025-08-11 10:30:00 UTC

· A co-branded digital (and possibly print) gift guide featuring Harrods products, curated by SheerLuxe for Christmas 2025.

· Aim: Boost seasonal shopping through editorial curation and trusted fashion media voices.

Celebrity Endorsed Lookbook

40097357 — 2025-08-11 10:32:41 UTC

· An online lookbook featuring celebrities styling their favorite designer items from Harrods.

· Aim: Leverage celebrity influence to drive aspirational shopping and create direct product pathways from celeb looks.

Harrods demographics

40097357 — 2025-08-11 10:53:36 UTC

Male- 34.58%

Female-65.42%

The largest age group of customers are 25-34 - being 28.41 % of customers

There is a clear market for gen Z consumers as 13.62% of customers are aged between 16-24, gen Z is also becoming one of the most accessible generations to influence due to there online presence.

Harrods current trading strategies

40097357 — 2025-08-11 13:08:44 UTC

This year harrods have partnered with a marketing agency, Incubetta, to create an AI powered platform to help innovate there digital marketing techniques.
Aiming to reach UK, US, Saudi Arabia and other markets in Asia
This trading strategy will help harrods to distribute ad spending towards its most successful campaigns and will prioritise harrods digital presence

AI data analysis

40097357 — 2025-08-11 13:20:17 UTC

The brand is transitioning towards using AI in 2021, during Covid-19 lockdown, Brexit and supply chain issue, to resolve these issues harrods adapted and introduced a new data analysis platform which highlights any changes in consumer behaviour

This new implementation of data analysis has helped harrods boost profits as they have been able to judge stock orders better so they can deliver what the the customers need.