4.4 Market Research by Mr Kelly https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1 Made with magic en-us 2021-09-09 15:15:56 UTC 2025-11-18 03:03:13 UTC hello@padlet.com Quantitative research is exact statistical numerical data, and typically refers to something's quantity. On the other hand, qualitative refers to something's quality and is typically separated in categories https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729734983 2021-09-10 02:15:17 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729734983 2149734 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729735611 All organizations carry out market research. They can do this in a variety of ways such as gathering both qualitative and quantitative data]]> 2021-09-10 02:15:29 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729735611 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729736145 Qualitive data is usually given in words, while quantitive data is given in numerical values]]> 2021-09-10 02:15:42 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729736145 164444 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729736705 Qualitative: measuring by "Quality" 
Quantitative: Measuring by numbers ]]> 2021-09-10 02:15:53 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729736705 157119 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729740960 Market research is necessary for businesses as they need to know how their customers are responding to the products they are creating. Further development and updates on products require market research in many cases. ]]> 2021-09-10 02:17:19 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729740960 164444 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729741057 The research may be out of date and the market may have changed, meaning that the information may be invalid for the company. ]]> 2021-09-10 02:17:21 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729741057 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729743413 Survey is the form of a questionnaire. 
Interview is when an interviewer asks questions to a group of people face to face. 
Focus group is when a business selects a group of people to obtain information? 
Observation is information gained by observing customers

]]> 2021-09-10 02:18:13 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729743413 2149734 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729744635 The research could be skewed or biased in some way. Potentially less accurate than primary research carried out by the company.]]> 2021-09-10 02:18:39 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729744635 Pietervan https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729746531 Most organizations/businesses carry out market research, they do it in all kinds of ways like surveys, having someone do the numbers and try to find what wrong or is going well ]]> 2021-09-10 02:19:19 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729746531 Jetta_K https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729746963 Media articles may be biased to do sponserships and favoring popular businesses to follow the trend. ]]> 2021-09-10 02:19:29 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729746963 157119 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729747361 This research could be biased heavily, as often times, media publications focus more on negative aspects of products and/or businesses because of the views and clicks it generates.]]> 2021-09-10 02:19:38 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729747361 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729748398 All company does their market research because it is a very important piece to earn more benefits. For example, they compare with their competitors and target customer. ]]> 2021-09-10 02:20:04 UTC https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729748398 https://padlet.com/kmatthew6_1/b5k2huy0hclxr9b1/wish/1729748514 Ethical considerations may include: 
- Anonymity 
- Transparency 
    - Brief the research participants about your intentions
- Similar to psychology right to withdraw? 
Data collection if the data is kept and used to specifically target that person later on

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