Marketing Consultancy Project Padlet by

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Digital SEO & Copywriter - Stella McCartney

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- You should possess an inherent understanding of communicating fashion product descriptions, sustainability information.

- Understand and appreciate technical fashion terminology.

- Be a savvy writer with strong communication skills to be capable of speaking confidently to target audiences, to effectively drive and edit copy for multiple social media accounts.

- Regularly read fashion publications to stay on top of/ahead of industry trends, as well as what’s been written about the brand.

- Be confident to create decks and present concepts to internal and external stakeholders.

- The ability to effectively tell the brand story by using tone and character is key to capture the essence of the brand whilst incorporating there sustainable and ethical values.

Talent Assistant - Asos

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- An enthusiastic team player with a genuine obsession for talent and content creators. With a strong interest in fashion, trends and pop-culture that the brands audience love.

- Have a deep understanding of the social media landscape, particularly: Instagram, TikTok and YouTube and be fully immersed in youth culture and digital trends.

- Harbouring a real interest in the development of the social media landscape and how this will affect how the brand needs to adapt their talent approach.

- Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

- Ability to act as an ambassador for the brand on shoots with talent and partner brands.

Global Consumer Engagement & Digital Marketing Internship - Estee Lauder

21306136_ — 2023-10-18 15:59:40 UTC

- Be analytical, autonomous and proactive with an interest for digital/beauty industry.

- Flexibility and the ability to handle several projects, stakeholders and key contacts.

- Conscientiousness and precision in projects follow up.

- Mastery of basic tools: Word, Excel, PPT and someone who enjoys creative writing.

Paid Media Executive - Boohoo

21306136_ — 2023-10-18 16:00:42 UTC

- Someone who possess an interest in digital marketing who can work in a fast pasted environment where you must be able to adapt and be agile.

- A person who is willing to challenge to status quo, be innovative, open to trying new things and pushing boundaries.

- Proficient in Microsoft office with special attention to Excel and good working knowledge of Google Analytics.

- Passion for PPC and digital marketing, with effective communication and reporting skills.

- Highly numerate and strong communication, numerical and analytical skills for when working within the team, wider team or when working externally with suppliers.

Digital SEO & Copywriter - Stella McCartney

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- Continually checking and updating existing website, connecting with relevant stakeholders to ensure everything is in line with the brands current tone of voice, latest sustainability information and designs/materials.

- Connecting with the visuals department to execute narratives for everything from day-to-day ad-hoc visuals to partnering with art directors to develop concepts.

- Managing newsletter campaigns, homepage and landing page messaging, ensuring it speaks to the brands consumer and drives sales, as well as extending the brands voice to online POS via all product descriptions and translations.

- Working with various teams to communicate clothing and accessories qualities in product descriptions and the materials innovative and conscious nature.

- Applying copy guidelines to ensure brand alignment and correct use of the brands voice across product descriptions, homepage and website content, and newsletters to drive sales and storytelling whilst adhering to SEO best practices.

Talent Assistant - Asos

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- Complete end to end management of the brands insiders including: Talent briefing, talent negotiation, contracting, and ensuring all content is created to brief.

- Relationship management working with the ASOS insiders, internal stakeholders and external brands to always ensure talent approach is in line with the target audience.

- Be an advocate for and PR the brands insider programme internally and with 3^rd party brands and support the team with general admin tasks in relation to talent partnerships.

- Working with a broad remit of industry contacts including talent and model agents, influencers and talent, VIPs, and internal stakeholders always ensuring content approach is in line with the target audience.

- Support press showroom appointments with the team’s talent pool to aid product seeding as part of campaign amplification from organic to paid content creation support.

Global Consumer Engagement & Digital Marketing Internship - Estee Lauder

21306136_ — 2023-10-18 16:10:00 UTC

- Support in content creation, by participating in social media creative briefs, follow-ups and measuring the performance of competitions content strategy.

- Preparation of monthly animation plans for social media platforms along with monthly reporting and analysis of social networks performance.

- Participate in conversations and back and forth with influencers and agencies to coordinate and operate earned media influencer activation and participate in press releases elaboration.

- Coordinate the markets on an international scope on all consumer engagement related topics, including local paid media strategies and activations, local influencers strategies and activations, ad hoc reporting and follow up with the market.

- Support in the design of all the consumer engagement presentations, to be shared with the top management, markets and regional teams along with competitor analysis and identifying the best practices.

Paid Media Executive - Boohoo

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- Plan, implement, optimise, and manage paid search/social and shopping campaigns for various international countries.

- Ensure paid social, PPC and google shopping campaigns are optimised according to best practice guidelines.

- Managing PPC accounts profitably and within agreed target ROI, whilst growing existing PPC accounts through continuous account developments.

- Constantly achieve agreed KPIs along with performing regular keyword research, preparation and analysis, weekly negative keyword research and search query reporting.

- Work with online acquisition manager to ensure all paid search activity falls in line with the wider paid media and digital marketing strategy. Perform on going competitor analysis and reporting.

- Provide daily, weekly, monthly campaign, bespoke reports and analysis.

- Work with the merchandising team to plan accurate stock allocations for promotional activity and day-to day forecasted sales.

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CV - Testimonial

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“Evie is an extremely hard-working individual and also very helpful around the department & others when needed. Evie’s multiple skills allows her to be confident when working under pressure, also very good with Guests and liaising with her colleagues. A very professional approach is essential when working at Rudding Park, Evie certainly meets & exceeds those requirements. I could not recommend Evie highly enough, a true professional & an asset to Conference & Banqueting” - Joe M. Fernandes

Meeting & Events Operations Manager, Rudding park.

21306136_ — 2023-11-23 11:31:09 UTC

Daisy streets Marketing manager, Lauren Adams – guest speaker

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Key skills she spoke about during her talk:

- Presentation skills are key as you need to be prepared for presenting ideas in industry small or larger groups.

- Group work is not always working with people you like so you need to be understanding of this and be able to still work effectively despite differences.

- You will be using skills that you don’t like on a daily basis.

- Presentation skills are key during interviews in securing the job, thought and effort shows, enthusiasm over experience.

- Take notes during the interview and ask thoughtful questions, you should be thinking if you want to work there is it the right brand for you.

- Opportunities at smaller brands allow you to make your mark.

- Gaining many contacts is key, she got positions based on her connections from previous roles so try not to burn bridges.

- Make things stand out on your CV, anything not on the description don’t include it, it’s all about marketing yourself.

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Adobe certifaction

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2024 report when published.

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WGSN Insights

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21306136_ — 2024-01-07 16:56:32 UTC

A small genuine family brand that has become really popular. They have great marketing strategies including recently growing their TikTok by creating fun behind the scenes content. The Seekers community where you can join and receive benefits, along with exclusive drops and great content marketing, making the consumer feel part of a community.

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Consumer survey finding young consumers are unhappy with the high amount of sponsored content on social media platforms and are relying less and less on fashion influencers - is traditional influencer marketing starting to change?

21306136_ — 2024-01-08 11:04:59 UTC

The rise of performance apparel is becoming popular among streetwear and mainstream consumers. The lifestyle shift caused by the pandemic could cause many other performance apparel brands to become popular.

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“Evolution keeps the brand relevant, but purpose makes a brand immortal” Richard Dickson - a key person whose roles includes design and development, brand marketing and innovation strategy.

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Simon Porte Jacquemus - very inspiring launched the brand in 2009 and is now a big name in the luxury market. He utilises the power of social media and personal branding along with creating a unique personality and visual representation that sets a brand apart.