BUSE 157 EL BUEN SAZON Business Model Canvas by Telma Martinez Castro

Key Activities

tmartinezcastro — 2024-08-22 21:51:45 UTC

For delivering value proposition:

All the products we use in preparing the food, such as vegetables, fruits, meats and condiments are fresh and clean, and we cook them, in ther moment when the customer orders them.

For distribution channels: My business has website when customers can ordering online, and then I have a personel to delivering to the customers houses. I also serve my clientele in the food truck. I have tables, chairs, and a tent where my waiters take orders and serve the food.

For a customer relationships:

I move my truck to the Latinos comunity events,

such 4th of July county fairs, celebration of mexican independence of september 15th, and the festival of the sun. For revenue generation:

I have special promotions, discounts in the menu each days of a week.

Key Partnership

tmartinezcastro — 2024-08-22 21:53:26 UTC

My employees are my colaborators, my husband is my partnership because we are family business, and the social platforms such YouTube, facebook, Instagram are my parnership, because I Advertise my business there.

Value Propositions

tmartinezcastro — 2024-08-22 21:57:02 UTC

Customers from the neighborhood around my business constantly come to eat the food from my truck, because they know that before cooking meats, vegetables and fruit, I wash them very well and the place is very clean. Also they like the good seasoning that I inherited from my mother and grandmother. And the best quality of food because I use fresh products. They love coming to eat freshly cooked and hot food.

The young college students like the tent with tables and chairs with wifi, for this reason they come in groups to chat while they eat, they enjoy the discounts in diferent food, every day, for example simple hamburger, a small portion of fries and small soda for $5.00.

Another segment of my clientele are the construction workers, they enyoy the mariachis music that I have some time in my place. They remember México and they feel like when they were living on their land. My employees and I are very friendly, kind and maintain a close relationship with them so that they feel satisfied and prefer our food and became permanent customers.

Customer Relationships

tmartinezcastro — 2024-08-22 21:58:09 UTC

I have a loyal clientele. Because my employees and me have worked to buil strong bonds of friendship with our customers and they alwaysretur for the kindness, good service, and Benefits that our truck business offer to our customers.

Customer Segments

tmartinezcastro — 2024-08-22 21:58:20 UTC

The neighborhood around my business: They like the seasoning and familiarity of mexican cusine.
Young college students: They enjoy my hamburgers and like the convinience of cheap and quick food.
Construction workers: Hardworkers who leave their job hungry and prefer being served by people who are welcoming and kind.

Key Resources

tmartinezcastro — 2024-08-22 21:58:41 UTC

My food truck business have talented human resourses, such delivery people,> describes how the end consumers receives a food. chefs,> are people working in the kitchen cooking the food for selling. May business has best quality in the products sinceuse fresh products that our suppliers take us the kitchen from the farm. And before cooking the meats, vegetables, and fruit we wash them with white vinegar baking soda and plenty of clean water.

Channels

tmartinezcastro — 2024-08-22 21:58:54 UTC

For my local residents the neighbors around my business. I use channel such, I hang on the doors of houses with the menu that in my food truck 🚚 promotions. Because I offers discounts every day of the week. for example, every Mondays my food truck offered a chicken burritos including drink are priced $10.00 normally price is $14.00. On Tuesdays the mini tacos have special price 3 for $6.00, normaly priced 3 for $9.00 Wednesdays with the purchase of a chicken milanese Torta I give free portion potatoes fries, Thrusdays from 1:30pm to 2:30pm is lunch time if them buy a plate of beef meatball soup I give 4 tortillas small portion of rice, on Friday I have special when they buy 3 large fish tacos, I give free soda. Also I send advertisements through the mailing to the community. And some times moves my truck to the big events for fourth of July in the county fair. For my younger customer I have in my website the menu promotions with ordering on-line. Also I have advertising in Facebook, Instagram, WhatsApp, and other digital channels. And I paying advertising in the local radio.

Cost Structures

tmartinezcastro — 2024-08-22 21:59:10 UTC

The cost the product, like vegetables, meats, fruits lacteos is $1000,00 monthly,

Rent an maintenance $800.00 a month,

Personnel salaries>$3000,00,

Total>$4,800 monthly.

Revenue Streams

tmartinezcastro — 2024-08-22 21:59:28 UTC

Revenue Streams of my business:

Implementing these strategies, helps me generate a good flow of money towards my business.

Making contracts to serve at parties such as birthdays, wedding, Christmas parties.
phone orders.
orders through my business website.
Customer orders through drive true.
Weekly specials and promotions to customers.
Catering Tacos with the helps from my waiters for serving the food. All the satisfying the needs of the clientele.
Takeawayfood delivery services for my community.