IBC3 Principle of Marketing by Oliver Owen

Awareness

2021-11-18 01:56:05 UTC

PepsiCo is one of largest carbonated-drinks companies around the world
As a beverage brand, which is drunk the most on occasions of meeting and congratulating, Pepsi wants to bring people together in this Tet season with a meaningful message through Pepsi Salt – another outstanding campaign. differentiate and express Pepsi's own style - youthful, dynamic and meaningful message

Desire

2021-11-18 02:05:04 UTC

https://youtu.be/9eqxI0Cnj-Y
Pepsi highlights the value they offer to the customers
In an interview of Pepsi, many answers from all generations in the family, Tet is increasingly fading because there are no longer moments of reunion, the mutual conversations, but instead, each person indulge in a private world of social media. However, the desire hidden deeply in each person still has a warm and cohesive Tet season inside the family.

Interest

2021-11-18 02:11:00 UTC

Attracting customers' interest in salted Pepsi products, Pepsi has created funny videos with entertainment, music, viral clips and influencer collaborations, KOLs such as Đông Nhi

that influence customers, especially young people.
Pepsi's promotional campaign has attracted many consumers with its warm Tet campaign, family bonding. This makes customers curious, asking: Why is Tet pale? And want to see how the campaign has a jubilant atmosphere, what's so special about salted Pepsi?

Awareness

2021-11-25 03:00:25 UTC

Biti's has chosen Viral Video, which are Son Tung MTP's "Lac Troi" MV and Sobin Hoang Son's "Di de tro ve " MV, which are the big hits of V-pop in 2017.
Not only that, with Son Tung M-TP as the representative face, this brand also invisiblely owns a loyal user base from this guy's fans. Then, with the promotion to the international level of him, Biti's also revived its business. With the name of Son Tung M-TP, the number of buyers coming to the Vietnamese shoe brand has increased rapidly and their products are even often sold out.

Interest

2021-11-25 03:00:56 UTC

· using KOL who are hot stars and idols on the social media platforms to stimulate the interest of customers, especially young people, for the product.

Desire

2021-11-25 03:01:12 UTC

- Use a series of PR articles for strategies to stimulate demand and desire to use products of customers.
- Patriotism: The world's top leather and footwear exporter, but Vietnamese people are wearing less and less Vietnamese shoes
- Post product PR articles, publish on newspaper sites that spread beauty trends of typical young people like Kenh 14

Action

2021-11-25 03:01:20 UTC

Biti's has given discount programs to boost revenue. This strategy is even more successful when Biti's combines with e-commerce websites such as shoppe, Lazada, tiki, etc. with discount codes within a certain time frame.

Awareness (Lực)

ollieoliverowen — 2021-11-25 03:02:28 UTC

- This stage's primary purpose is to create brand awareness about the product or service you are offering.
-As a globally famous brand, Apple is easily recognized and approached by everyone.
- Apple came up with an ad and made the brand presence, and created curiosity among the people. The ad has not shared any product features, and they only used their tagline "watch is coming."
- While doing the AIDA marketing model, this is most important to keep in mind at the attention stage. Ensure that the images and graphic design elements have to be of rich quality.

Interest (Ngân)

ollieoliverowen — 2021-11-25 03:02:32 UTC

- After creating awareness about the
product, Apple plans how the product
makes the end-user stand out and how the product will solve their needs. They showed how the product would improve their customer lifestyle.
- While designing an advertisement, you have to highlight your product or
service's advantages and benefits and why people want to use your product.
- At this stage, you have to come up with the content to hold your reader and have to make them read more about your product or service.

Desire (Bình)

ollieoliverowen — 2021-11-25 03:02:36 UTC

There are three Real Reason So Many of Us Crave the Apple Watch:
1. The Slow Striptease
2. The Fetishization of Technology
3. The Desirability of Luxury

NETFLIX

maithao281003 — 2021-11-25 03:02:38 UTC

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of entertainment like games,...

Awareness

2021-11-25 03:04:15 UTC

Pepsi directs headlines to freshness

Pepsi always build a youthful image with a very youthful and dynamic message: "Live for now - Sống trọn từng giây ". Because Pepsi's customers are young people between the ages of 18 and 22, who love new experiences and always live to the fullest. The

Pepsi brand is always aimed at young people and the newness of the future.

Apple Watch

ollieoliverowen — 2021-11-25 03:04:23 UTC

Let's take Apple's smartwatch advertising to know more about the apple AIDA model marketing strategy.
https://www.youtube.com/watch?v=BmkBAAwkkbI

Interest

2021-11-25 03:05:09 UTC

Regarded as one of the most failed ads, Pepsi's "Live for now" campaign was withdrawn less than 24 hours after its launch.
The two-and-a-half-minute video shows a multi-ethnic crowd, mostly young people, holding a protest, before supermodel Kendall Jenner walks in with a Pepsi can and stops the police force , rescue the crowd.

Desire

2021-11-25 03:05:27 UTC

Values and situations everybody desires, no matter their country or culture.
By displaying a products main feature or function marketers can appeal to their target audience. The direction or level of appeal is entirely dependent on that target audience and the manner in which the product or company wishes to be perceived
However, often companies base it on the products ability to aid customers to save time, money or gain satisfaction or pleasure.

Awareness

maithao281003 — 2021-11-25 03:06:13 UTC

Netflix uses some common advertising mediums to inform the users about the offering. The mediums are –

Print advertisements
Youtube Advertisements
Display Advertisements (Adwords)
Partnerships with service providers like Airtel

It advertises about some really famous shows like Narcos and some Indian Netflix Originals like Sacred Games which are exclusive on Netflix.

Action

2021-11-25 03:06:34 UTC

Pepsi launches “Better with Pepsi” digital campaign.
The first benefit Pepsi-cola brings to consumers is to quench their thirst, especially on hot summer days.
In addition, Pepsi Cola also brings strange stimulation to the tip of the tongue and an unforgettable taste, this feeling has a very positive impact on the nervous system, creating a feeling of excitement and excitement for consumers.

Interest

maithao281003 — 2021-11-25 03:06:35 UTC

A Free plan that will let anyone with an Android phone in Vietnam enjoy Netflix for free, without any ads. The download feature will also be made available in the Free plan so that you can watch your favorite Netflix shows while on the go and even without an Internet connection.
Netflix offers a whole month for testing its services before committing to a paid membership. You’re eligible for a Netflix free trial if you haven’t used it already—one month of free service per user.

Desire

maithao281003 — 2021-11-25 03:06:44 UTC

After advertising campaigns, this is one of the stages that makes customers have a desire to own a Nexflix account.
Nexflix try to Prove to consumers that their product/service is worth  money. By enhancing the user experience, trying it out or showing proof of product excellence that has been experienced by previous consumers; promote the customer's desire to get the product to the highest level.
Nexflix gives customers 30 days to use and experience a free account so that they get used to using Nexflix for entertainment and relaxation after tiring working days.
Then they get used to it, they feel the value and benefits that it brings and start experimenting with nexflix and buying higher premium accounts

Action

maithao281003 — 2021-11-25 03:06:53 UTC

Once the user is hooked to the offering such as free trial for 1 month, discount for the 1st creatong account,etc. Then Netflix converts him into a real customer who pays. This is done by offering a variety of subscription plans and an option to stop the subscription any time.

Ex: Buy account Netflix Premium 4K Ultra HD -1 month subs RU) for 76.38 rubles

Action

2021-11-25 03:07:01 UTC

To remedy this situation, we launched a virtual Pepsi Salt can & used an integrated media approach, including harnessing the power of key influencers, to encourage the young to engage all family members, thereby restoring the excitement of the Tết festival.

Interest

2021-11-25 03:07:06 UTC

Stimulate interest
Bitis also surprised marketing experts when using Kols, celeb to communicate, thereby causing curiosity, interest and even love of customers with the brand. With potential young customers, the use of youth idols will help Bitis Educate the market and make wearing bitis shoes a trend of young people.

Biti's has succeeded in educating the market and creating a trend thanks to the voice of KOLs.The stars also discussed constantly about Biti's Hunter creating credibility, popularity for this brand.

awareness

31211024340 — 2021-11-25 03:07:18 UTC

The entire marketing strategy of Biti's Hunter is aimed at spreading and drawing attention to the brand. Biti's has chosen KOLs - 2 singers with a strong fan base to start a marketing campaign. That's why Bitis chose the first Viral video to be Son Tung MTP's Lac Troi MV, then Soobin Hoang Son's Đi để trở về MV, both of these clips have created great resonance in the online community.

action

31211024340 — 2021-11-25 03:07:41 UTC

To stimulate action for customers who are still wondering about the decision to buy Biti's Hunter, Biti's has launched discount programs. Biti's and online shopping channels opened a lot of promotional programs at certain time frames to make customers quickly buy products.This strategy is even more successful when Biti's combines with e-commerce websites with discount codes within a certain time frame.

Desire

longnguyen31211022643 — 2021-11-25 03:08:10 UTC

A series of PR articles is strongly promoted by Biti's on Channel 14 - an online newspaper for young people, stimulating customers' demand for products. The articles all mentioned the trend of dressing up with Biti's Hunter of stars and KOLs
At the same time, Biti's conveys the act of "Vietnamese people use Vietnamese goods" synchronously on social networks to stimulate consumers' desire to own this product.

Action (Thư)

2021-11-25 03:10:12 UTC

After successes in the above three-stage, the end focus is sale for the product. Apple follows the before sale concept on their marketing funnel.

Any business can follow this similar AIDA marketing. The pre-booking concept will boost your sale after the launch of your product.

Apple came with different apple watch designs and offered the end-user an opportunity to choose colors, designs, and more. A similar theory you can implement on your product or service.

attention

2021-11-25 03:19:07 UTC

Netflix uses a number of popular advertisement materials to inform users about its offering. Those means include:
– Print ads
– Youtube Ads
– Display advertising (Adwords)
– Partnerships with service distributors like Airtel