how are you interpreting the theme in the context of South London

consider why you have made this choice

what is it communicating about the brand/theme 

Ideally, each person will create one story for the digital magazine based on your theme

Length: 4-500 words

Explain briefly how each story fits the theme

Print zine, poster zine, magazine 

Instazine, titkok videos, ideas for podcast 

Explain your rationale and the audience each one will appeal to 

Provide basic mock-ups or short pitch to illustrate your editorial approach

What kind of content will appeal to a stated market (be specific and outline how you made your decisions)

Who is the content for and how will you address them: what are the formats? What is the tone? What can you assume they know?

Section landing page with logo and content

Mission Statement

Selection of articles

Mock-ups/descriptions of brand extensions

Identification of auduiences

Competitor publications

Project management run down and allocation of roles

You have targeted information for your theme 

You can either develop your understanding of that audience for your theme or for the brand offshoots 

E.g. posterzine about women’s football in South London

Editorially, you will need to think about who is the primary audience – as this may affect your approach 

Players? Women? All football fans? 

Three competitor publications (print or digital)

Situate your concept in relation to other publications in that area

E.g. looking at food – how does your concept differ from Delicious, Gourmand, Sandwich etc

What is it you are doing differently?

E.g. culture – Time Out but your approach will be different

Consider your theme/extensions in terms of building a wider audience 

Audience reach

Diversification 

Revenue streams 

Brand visibility 

Content adaptation 

Engagement and interaction

Publishing more widely – print, social media, mobile apps etc – offers the possibility of a wider audience 

People consume in different ways 

You can connect with readers wherever they are 

Easier to share content with friends – so generate new readers

Adapt to changing customer preferences and technological enhancements

E.g. need a digital presence to stay relevant

Consistent branding across platforms helps reinforce a magazine’s identity

Magazines can tailor the same content to different platform formats and audiences 

E.g. longer-form content in print and shorter, sharable content on social media

Can enhance story-telling using different formats and increase engagement

Interaction in different ways according to the platform: e.g. shares, comments, likes and direct messages

Fosters greater engagement and strengthens the relationship between magazine and audience

How have you worked visually with the brief/brand guidelines?

E.g. use of colours or typeface

Rationale for logo design

Moodboard to illustrate

Production spec/publishing information

Print extensions: fonts, format, number of pages

Any particular paper, inks, binding requirements

Specifics of wireframes

Show how you allocated tasks and responsibilities

You might use a Gantt chart, Trello or other format

We do not need to see management minutes and other editorial documents

Imagine you are outlining your idea at an editorial meeting

Every member of the group should contribute

Plan your presentation so you cover all the areas

Ensure you don't exceed the time limit (10 minutes plus 5 minutes for questions)

Don't read from notes/look at the floor when speaking - make eye contact with the audience

Powerpoint slides - you use them to illustrate your points or provide context (10-12 slides)

Don't put the entire presentation on slides and read it out