Questions chapter 6 by Meryem Yalcin https://padlet.com/meryem_yalcin/ch6 Questions case assignments en-us 2019-02-12 08:52:48 UTC 2019-02-13 11:30:38 UTC hello@padlet.com meryem_yalcin https://padlet.com/meryem_yalcin/ch6/wish/330231976  
Question 6.1:  Zappos.com is an online footwear retailer owned by Amazon.com. 
 
a)Which owned and earned digital marketing communication channels does Zappos use to recruit visitors for their web shop? 
b)Make a systematic inventory based on the theory from this chapter. 
]]> 2019-02-12 08:53:08 UTC https://padlet.com/meryem_yalcin/ch6/wish/330231976 meryem_yalcin https://padlet.com/meryem_yalcin/ch6/wish/330232059  
Question 6.3 Parisinfo.com is the official site of the Paris Convention and Visitors Bureau. 
 
a)View the website and find out to what extent Paris Convention and Visitors Bureau uses mobile marketing communication techniques to better inform visitors. 
 
b)Which (additional) mobile techniques do you advise Paris Convention and Visitors Bureau to use? 
]]> 2019-02-12 08:53:30 UTC https://padlet.com/meryem_yalcin/ch6/wish/330232059 Task: Work on the following outcomes with your group. Try to link theory with real practice examples as much as possible by adding photo's/video's/(news)articles/websites etc. Present the outcomes in the next class. Circa 10 minutes. meryem_yalcin https://padlet.com/meryem_yalcin/ch6/wish/330232722 2019-02-12 08:55:47 UTC https://padlet.com/meryem_yalcin/ch6/wish/330232722 meryem_yalcin https://padlet.com/meryem_yalcin/ch6/wish/330233416 Question 6.4 WE Fashion is an international fashion corporation. 

a)Find out how WE Fashion uses its owned and earned social media channels for customer acquisition. 

b)Which points for improvement do you see? 
]]> 2019-02-12 08:58:34 UTC https://padlet.com/meryem_yalcin/ch6/wish/330233416