https://padlet.com/hannahlreach/azbzastxe66mzbi2 Video Playlists for Advertising Concepts en-us 2021-03-14 19:47:04 UTC 2021-03-14 20:31:43 UTC hello@padlet.com https://padlet.net/icons/png/1f39e.png hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307980663 This video does a great job explaining how to write a creative brief, and goes into a bit of detail as to why you would want to do so. ]]> 2021-03-14 19:52:43 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307980663 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307984195 This video goes into detail about what a creative brief is. This video helped me understand more clearly what it is and who is in charge of creating one. This video was really in-depth and shared lots of key details that are important in coming up with what to put in a creative brief. ]]> 2021-03-14 19:54:22 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307984195 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307988969 This video does a good job at describing things to avoid when writing a brief. It stays very concise and to the point, listing out three things to NOT do. This is helpful when looking for a sort of guide for writing or creating one. ]]> 2021-03-14 19:57:08 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307988969 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307996014 This video takes a different angle, and describes the process and steps of writing a creative brief in a clear and concise manner, similar to how an online lecture is held. This has a lot of the same information as the other videos, but is visually represented differently. ]]> 2021-03-14 20:01:02 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307996014 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307999611 This video details three GOOD things that happen in a successful creative brief, which is the other side of the video I chose that shared 3 things not to do... which I think shows good contrast. This is helpful information for creating an actual brief to make sure you are using the best techniques. ]]> 2021-03-14 20:03:02 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1307999611 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308003537 This video goes into really good detail about the theory of the Hierarchy of Effects, which is necessary for marketers and advertisers to understand when creating a campaign. ]]> 2021-03-14 20:05:04 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308003537 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308006645 This video is great for learning about the way advertising works and the Hierarchy of Effects model. It uses terms we have learned in class and enforces the topics of AIDA and the Consumer Process. The audio can be a bit choppy at parts, but it is still a helpful video. ]]> 2021-03-14 20:06:54 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308006645 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308011458 This video is short and sweet and to the point. It is very brief, but covers the steps taken to tap into the Hierarchy of Effects that help to make for a successful advertising campaign. Less is more!]]> 2021-03-14 20:09:33 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308011458 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308015700 This video thoroughly describes the steps of the system we are using to advertise. This is in-depth and inclusive of important points. The audio is monotone, but it is laid out in a visually educational way. ]]> 2021-03-14 20:11:55 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308015700 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308019967 This video goes into great detail about the reasons why the Hierarchy of Effects Model works. The narrator takes us through each step in a simple and easy-to-understand way. ]]> 2021-03-14 20:14:25 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308019967 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308022665 This case study video takes us through the steps that HP took to advertise their services and products successfully during the pandemic's grip on our lives. By looking at this case study, we get a first-hand look at why certain things look, but from an external angle. ]]> 2021-03-14 20:16:05 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308022665 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308026271 This video goes over the actual definition of the Creative Strategy, what it is, and why people use it. This was short and to the point with good visuals. ]]> 2021-03-14 20:18:26 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308026271 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308028481 This video outlines the importance of coming up with creative strategy in advertising, and why it is so good for companies/brands to do for their success. This is a great look into why this kind of strategy and planning is important. ]]> 2021-03-14 20:19:44 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308028481 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308035358 This video is not directly about advertising, per say, however it DOES touch on the reasons why creative strategy works... it is useful in visualizing this concept in maybe a more familiar light, if you are more familiar with YouTube and social media platforms than traditional ways of looking at advertising. It still discusses the fundamentals of the strategy creation. ]]> 2021-03-14 20:24:08 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308035358 hannahlreach https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308045198 This video shows us a case study done on Coca-Cola and how their strategy works for advertising. Since we all know this brand, this is a great way to visualize the concepts behind a creative strategy. ]]> 2021-03-14 20:30:20 UTC https://padlet.com/hannahlreach/azbzastxe66mzbi2/wish/1308045198