Format and Submission

Create a visual aid PowerPoint and record a Zoom call going through the deck, with each presenter having an equal speaking role. Upload to this Padlet so your fellow students can review the presentation as well.

Duration

The presentation should be at least 10 minutes, and up to 20 minutes in length.

Sections of Group Presentation

• Timeline and Background

• What organizations are directly involved in the case?

• What key publics and stakeholders does the case involve?

• Describe the quality of the primary organization’s relationship with publics and stakeholders

• SWOT Analysis

• Primary Organization Responses

• Communications Tactics

• Effectiveness of Communications Tactics

• Key Messages

• Ethical and Legal Issues

• Successes & Failures

Note – for your assigned case, review the Questions for Discussion and ensure they are addressed in the talk track of your presentation.

Example: Please consider this presentation as an example to guide your own: https://drive.google.com/file/d/1pyzdDBcLrTl0LHwu5bHULtt0SvKNzjdy/view?usp=sharing

Format and Submission

Create a visual aid PowerPoint and record a Zoom call going through the deck, with each presenter having an equal speaking role. Upload to this Padlet so your fellow students can review the presentation as well.

Duration

The presentation should be at least 10 minutes, and up to 20 minutes in length.

Sections of Group Presentation

• Timeline and Background

• What organizations are directly involved in the case?

• What key publics and stakeholders does the case involve?

• Describe the quality of the primary organization’s relationship with publics and stakeholders

• SWOT Analysis

• Primary Organization Responses

• Communications Tactics

• Effectiveness of Communications Tactics

• Key Messages

• Ethical and Legal Issues

• Successes & Failures

Note – for your assigned case, review the Questions for Discussion and ensure they are addressed in the talk track of your presentation.

Example: Please consider this presentation as an example to guide your own: https://drive.google.com/file/d/1pyzdDBcLrTl0LHwu5bHULtt0SvKNzjdy/view?usp=sharing

Group 1 – 23. Keep Calm and Carry On, With or Without Chicken

• Olivia Aikman

• Aidan Barter

• Sophia Bianchi

Group 2 –24. Making the Potato Top of Mind: Consumer Research Connects “Linda” to Potatoes

• Gabrielle Brosnan

• Rebecca Brown

• James Calderon

Group 3 – 27. The Five Seasons of Salem: A City Broadens Beyond Halloween Appeal

• Abby Castonguay

• Jenna Champagne

• Christopher Citera

Group 4 – 28. Sony PlayStation: It Only Does Everything! (Except Protect Private Data and Communicate Effectively)

• Spencer Eppinger

• Emma Fredette

• Alexa Giambra

Group 5 –29. Take ’Em Down NOLA! Civic Activism and Political Leadership Confront the Lost Cause

• Catherine Hanifin

• John Heaney

• Jamie Holzmann

Group 6 – 30. I’m Watching You … : School-Issued Laptop “Spycam” Invades Privacy

• Beatrice Karron

• Madison Kasun

• Rebecca Keyes

Group 7 – 32. Finding Authentic Moments; Avoiding #EpicFails

• Benjamin Leeds

• Riley Mazzocco

• Caitlin McNaboe

Group 8 – 33. Containing the Deadly Marburg Virus: Taking a Culturally Based Communication Approach

• Matthew O'Dowd

• Hailey Paine

• Lily Petruzzo

Group 9 – 35. Initial Public Offering—It’s a Snap!

• Jayne Pusateri

• Corinne Rafuse

• Ella Santoro

Group 10 – 38. Paychex, Inc., Sees Big Payoff in First Investor Relations Day

• James Ventre

• Abigail Roughgarden