https://padlet.com/40087825/axz4br9rzel6err3 Research and Image Folder en-us 2021-06-21 10:21:05 UTC 2025-11-28 10:33:33 UTC hello@padlet.com https://padlet.net/icons/png/1f6cd.png 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1617424376 - Following success from New York and Los Angeles stores 
-Revolving rail]]> 2021-06-21 10:25:08 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1617424376 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1617424554 - Almost 13 million users are under 25
- Pop up ran for 3 months
-One seller showcased each week
- Sessions on how to run a successful Depop account]]> 2021-06-21 10:25:20 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1617424554 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1680207451 To create a Depop-up store that isn't exactly the same as the Selfridges store I then brainstormed other ideas for the shop. The images in the mood board stay consistent with industrial theme of Depop with red accents.
  ]]> 2021-08-16 09:36:09 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1680207451 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1681910879 Since researching the pop up store in Selfridges, I have created a mood board of images of the décor and layout that was used, to gain inspiration for the concept store that we will create as a group. From the mood board it is clear that a key point from the pop up store is red accents throughout, with a minimalistic look to the rest of the store. The store is also designed with a showroom like feel- very neat and tidy. Other design ideas include plants and posters to add colour to the store.]]> 2021-08-17 09:45:04 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1681910879 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1681916804 I have then chosen four pictures from the mood board that show the most interesting features that could give inspiration for my concept store. These four pictures emphasise the red accents which are consistent with the Depop logo and a revolving rail which is almost the main attraction of the store and an interesting concept for customers that encourages engagement. ]]> 2021-08-17 09:54:14 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1681916804 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1681920738 The final key image is the revolving rail as it is a distinctive feature of the store and a characteristic that will be followed through to our Depop-up concept store.]]> 2021-08-17 09:59:16 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1681920738 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1681922018 The final slide includes the revolving rail as it is a key feature of the pop-up store and gives the viewer a visual idea of the look we are going for for our concept store.]]> 2021-08-17 10:01:28 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1681922018 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685717917 The final image is an industrial-look store layout. This theme, along with various red features, fits well with Depop's image and creates a clear space for customers to browse.]]> 2021-08-19 08:03:35 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685717917 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685718745 From the final picture we were able to create this store layout floor plan with a specific industrial look in mind. ]]> 2021-08-19 08:04:14 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685718745 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685753422 I then condensed the mood board down to four images including pictures that show a clear industrial look. I have also included red changing rooms which fit with the Depop colours and a Depop pop up in New York with a red exterior.]]> 2021-08-19 08:41:50 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685753422 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685780824 In a post pandemic climate many stores still require a face mask to be worn in store. Therefore, we decided that we could create free face masks for customers that are specific to Depop. Firstly I brainstormed ideas for different face masks.]]> 2021-08-19 09:14:37 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685780824 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685782217 My second step was to reduce the mood board down to four images of face masks, that fit more with the Depop brand, and could be adapted easily.]]> 2021-08-19 09:15:34 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685782217 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685782285 From the four pictures we then decided to keep the face mask simple using the Depop colours- black and red. We then added the Depop branding onto the mask to create a distinctive design which is instantly recognisable to consumers.]]> 2021-08-19 09:15:41 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685782285 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685782407 The final slide was then created to show the customer experience when in store.]]> 2021-08-19 09:15:50 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685782407 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894303 In order to target the correct customer demographic I have firstly researched different consumers. I have included people of different ages and fashion styles in order to then condense down to the consumer who is a best fit for the Depop-up store.]]> 2021-08-19 11:54:57 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894303 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894436 After creating a mood board of different types of consumers, I then chose four images of people who visually looked like they buy and wear vintage clothing and those who fit into the gen Z category. ]]> 2021-08-19 11:55:11 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894436 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894571 This final image is our final target customer. This picture was chosen because she fits into the gen Z category and visually fits the style of clothing that the Depop-up store would be selling, for example, vintage clothing and shoes just like this influencer wears. ]]> 2021-08-19 11:55:21 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894571 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894797 After choosing a picture of a specific influencer, I then created a slide with more pictures of the final target customer to show a clearer picture of what they could look like. The final slide goes more into depth of the characteristics that the target customer would have. ]]> 2021-08-19 11:55:31 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1685894797 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1686150319 - Depop pop up store named, Depop-up
- Located in the old Miss Selfridge store on Oxford Street
- Free face masks
- Out of hours workshops
- Gen Z target customer ]]> 2021-08-19 14:44:27 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1686150319 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1687797627 As we wanted the Depop-up Store an exciting and upbeat environment, I firstly brainstormed DJ ideas for the store. ]]> 2021-08-20 11:59:18 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1687797627 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1687797746 This condensed mood board shows four images of DJ's that I felt fit more with our concept idea. The top right image is an image from the Selfridges Depop pop up store and therefore fit with our concept store. The bottom images also include a DJ booth in the old Topshop store which was very popular, and a more zoomed in image of a DJ to show our idea more clearly. The top left image was chose as it includes the Depop colours.]]> 2021-08-20 11:59:29 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1687797746 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1687798018 The refined mood board was then condensed down to a final image of a DJ. This image was chosen as not only does it clearly present the idea of an in-store DJ but also includes the distinctive Depop colours, red and black, to stay consistent with the presentation and concept store. ]]> 2021-08-20 11:59:38 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1687798018 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1687798211 The final slide then gives a complete view of the customer experience when entering the Depop-up store.]]> 2021-08-20 11:59:45 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1687798211 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1687821352 2021-08-20 12:25:52 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1687821352 40087825 https://padlet.com/40087825/axz4br9rzel6err3/wish/1687828649 2021-08-20 12:33:58 UTC https://padlet.com/40087825/axz4br9rzel6err3/wish/1687828649