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      <title>GER MK GRUPO#4 BRYAN RESTREPO ANDRES FELIPE MESA by </title>
      <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z</link>
      <description>Hecho con una chispa de genialidad</description>
      <language>en-us</language>
      <pubDate>2021-04-05 20:46:35 UTC</pubDate>
      <lastBuildDate>2024-12-11 04:23:56 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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      <item>
         <title>1. MARKETING</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384716221</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:47:55 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384716221</guid>
      </item>
      <item>
         <title>GERENCIA DE MARKETING</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384718551</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:48:56 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384718551</guid>
      </item>
      <item>
         <title>1. VALOR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384720706</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:49:50 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384720706</guid>
      </item>
      <item>
         <title>CREAR- COMUNICAR-ENTREGAR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384721307</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:50:07 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384721307</guid>
      </item>
      <item>
         <title>2. MARKETING ESTRATÉGICO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384730685</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:53:46 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384730685</guid>
      </item>
      <item>
         <title>INVESTIGACIÓN DE MERCADOS</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384732745</link>
         <description><![CDATA[<div>Inv cualitativa-exploratoria<br>Inv cuantitativa- descriptiva<br>Inv causal causa-efecto experimentales</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:54:41 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384732745</guid>
      </item>
      <item>
         <title>SEGMENTACIÓN</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384734576</link>
         <description><![CDATA[<div>Geográfica<br>Demográfica<br>Psicografica<br>Conductual- De uso.<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:55:33 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384734576</guid>
      </item>
      <item>
         <title>PUBLICO OBJETIVO- MERCADO META</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384741347</link>
         <description><![CDATA[<div>A. Dos o tres públicos</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:58:32 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384741347</guid>
      </item>
      <item>
         <title>COMPORTAMIENTO DEL CONSUMIDOR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384743337</link>
         <description><![CDATA[<div>Necesidades, deseos y demandas</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 20:59:25 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384743337</guid>
      </item>
      <item>
         <title>POSICIONAMIENTO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384744914</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:00:09 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384744914</guid>
      </item>
      <item>
         <title>ANÁLISIS ESTRATÉGICO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384745754</link>
         <description><![CDATA[<div>A. Análisis M.A.I<br>B. Análisis M.A.E<br>C. Ventajas comparativas<br>D. Ventajas competitivas<br>E. D.O.F.A</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:00:31 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384745754</guid>
      </item>
      <item>
         <title>CREAR VALOR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384751704</link>
         <description><![CDATA[<div>A. Producto<br>B. Servicio<br>C. Idea</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:03:10 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384751704</guid>
      </item>
      <item>
         <title>COMUNICAR VALOR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384754602</link>
         <description><![CDATA[<div>A. Publicidad<br>B. Relaciones publicas<br>C. Promoción- descuento- oferta<br>D. Marketing directo- Marketing digital<br>E. Ventas personales</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:04:24 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384754602</guid>
      </item>
      <item>
         <title>ENTREGAR VALOR </title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384759329</link>
         <description><![CDATA[<div>A. Canales de distribución&nbsp;<br>B. Cantidad<br>C. Tiempo<br>D. Lugar</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:06:29 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384759329</guid>
      </item>
      <item>
         <title>AUDITORIA</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384763414</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:07:46 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384763414</guid>
      </item>
      <item>
         <title>3. MARKETING TÁCTICO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384766027</link>
         <description><![CDATA[<div>Producto<br>Promoción<br>Precio<br>Plaza</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:08:52 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384766027</guid>
      </item>
      <item>
         <title>2. ¿QUÉ ES MARKETING?</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384779365</link>
         <description><![CDATA[<div>Crear valor y crear relaciones solidas<br><br></div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=ZSkZs_OtkkQ" />
         <pubDate>2021-04-05 21:15:03 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384779365</guid>
      </item>
      <item>
         <title>1. NECESIDADES DESEOS Y DEMANDAS</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384791066</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/980478446/16be85a2a2e8ada9e3c7301a6c976cfa/1.png" />
         <pubDate>2021-04-05 21:21:11 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384791066</guid>
      </item>
      <item>
         <title>2. OFERTA DE MERCADO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384797026</link>
         <description><![CDATA[<div>Combinación de productos,servicios, información y experiencias que se ofrece a un mercado para satisfacer una necesidad </div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:24:25 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384797026</guid>
      </item>
      <item>
         <title>3. MIOPÍA DEL MARKETING</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384816165</link>
         <description><![CDATA[<div>Se concentra en los deseos existentes y perder de vista necesidades latentes</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:34:22 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384816165</guid>
      </item>
      <item>
         <title>4. MARKETING E INTERCAMBIO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384820900</link>
         <description><![CDATA[<div>Obtener objeto deseado ofreciendo algo a cambio</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:37:02 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384820900</guid>
      </item>
      <item>
         <title>5. EL MERCADO </title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384829766</link>
         <description><![CDATA[<div>Compradores reales y potenciales de un producto o servicio</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:42:04 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384829766</guid>
      </item>
      <item>
         <title>6. GERENCIA DEL MARKETING</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384831569</link>
         <description><![CDATA[<div>La ciencia de elegir mercados meta y establecer relaciones con ellos</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:43:09 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384831569</guid>
      </item>
      <item>
         <title>SELECCIÓN DEL CLIENTE</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384837699</link>
         <description><![CDATA[<div>Segmentación de mercados y mercado meta</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:46:45 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384837699</guid>
      </item>
      <item>
         <title>PROPUESTA DE VALOR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384838721</link>
         <description><![CDATA[<div>Beneficios que prometen entregar</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 21:47:21 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384838721</guid>
      </item>
      <item>
         <title>3. CONCEPTOS FUNDAMENTALES DEL MARKETING</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384861398</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:00:49 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384861398</guid>
      </item>
      <item>
         <title>1. PRODUCCIÓN </title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384864337</link>
         <description><![CDATA[<div>Distribución masiva</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:02:39 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384864337</guid>
      </item>
      <item>
         <title>2. PRODUCTO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384865082</link>
         <description><![CDATA[<div>Calidad e innovación </div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:03:09 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384865082</guid>
      </item>
      <item>
         <title>3. VENTA</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384865771</link>
         <description><![CDATA[<div>Bienes quedados sobre producción</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:03:35 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384865771</guid>
      </item>
      <item>
         <title>4. MERCADEO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384866875</link>
         <description><![CDATA[<div>Crear distribuir y comunicar valor<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:04:15 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384866875</guid>
      </item>
      <item>
         <title>5. HOLISTICO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384869453</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/980478446/98b8cf54688f3cbffea07a4b09dc4f11/Doc1.docx" />
         <pubDate>2021-04-05 22:04:39 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384869453</guid>
      </item>
      <item>
         <title>MARKETING RELACIONAL</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384899471</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/980478446/38cecb7df9702f710d0f898a76f60ae1/3.jpg" />
         <pubDate>2021-04-05 22:22:13 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384899471</guid>
      </item>
      <item>
         <title>MARKETING INTEGRADO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384904722</link>
         <description><![CDATA[<div>Crear comunicar y generar valor por medio de un mix de marketing</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:25:49 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384904722</guid>
      </item>
      <item>
         <title>LAS CUATRO PS DEL MARKETING </title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384908982</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/980478446/93587cd55ebdeb640e60cb35e6801fac/4.jpg" />
         <pubDate>2021-04-05 22:28:46 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384908982</guid>
      </item>
      <item>
         <title>MARKETING INTERNO </title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384914597</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/980478446/ec4c604086fd2c1365d720084c70ad37/5.jpg" />
         <pubDate>2021-04-05 22:32:52 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384914597</guid>
      </item>
      <item>
         <title>MARKETING SOCIALMENTE RESPONSABLE</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384918246</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/980478446/a6cf6bfbfe2f4fee88bb514fcb482480/66.jpg" />
         <pubDate>2021-04-05 22:35:24 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384918246</guid>
      </item>
      <item>
         <title>ESTRATEGIAS DE MARKETING</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384929444</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:42:59 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384929444</guid>
      </item>
      <item>
         <title>1. CADENA DE VALOR</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384936062</link>
         <description><![CDATA[<div>Herramienta para identificar varias maneras de crear mas valor para el cliente</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-04-05 22:47:13 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384936062</guid>
      </item>
      <item>
         <title>2. ASIGNACIÓN DE RECURSOS </title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384941486</link>
         <description><![CDATA[<div>Matriz de M.C Kinsey</div>]]></description>
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         <pubDate>2021-04-05 22:51:03 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384941486</guid>
      </item>
      <item>
         <title>MATRIZ DE BOSTON CONSULTING GROUP</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384950390</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-04-05 22:57:16 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384950390</guid>
      </item>
      <item>
         <title>3. ESTRATEGIAS DE CRECIMIENTO</title>
         <author>brianrestrepo10</author>
         <link>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384960078</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-04-05 23:04:35 UTC</pubDate>
         <guid>https://padlet.com/brianrestrepo10/awkyb45jcxtgij1z/wish/1384960078</guid>
      </item>
      <item>
         <title>4. CULTURA CORPORATIVA</title>
         <author>brianrestrepo10</author>
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         <title>5. ANÁLISIS DOFA </title>
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         <pubDate>2021-04-05 23:17:46 UTC</pubDate>
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         <title>ANÁLISIS DEL ENTORNO DEL MARKETING</title>
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         <pubDate>2021-04-05 23:31:35 UTC</pubDate>
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         <title>MICROENTORNO</title>
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         <description><![CDATA[<div>Participantes cercanos a la compañía</div>]]></description>
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         <pubDate>2021-04-05 23:36:19 UTC</pubDate>
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         <title>1. COMPAÑÍA</title>
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         <pubDate>2021-04-05 23:40:58 UTC</pubDate>
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         <title>2. PROVEEDORES</title>
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         <pubDate>2021-04-05 23:41:03 UTC</pubDate>
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         <title>3. INTERMEDIARIOS DE MARKETING</title>
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         <pubDate>2021-04-05 23:42:35 UTC</pubDate>
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         <title>4. COMPETIDORES</title>
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         <pubDate>2021-04-05 23:43:01 UTC</pubDate>
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         <title>5. PÚBLICOS</title>
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         <pubDate>2021-04-05 23:43:21 UTC</pubDate>
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         <pubDate>2021-04-05 23:43:41 UTC</pubDate>
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         <pubDate>2021-04-05 23:56:11 UTC</pubDate>
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         <title>DEMOGRÁFICAS</title>
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         <pubDate>2021-04-06 00:03:12 UTC</pubDate>
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         <pubDate>2021-04-06 00:11:04 UTC</pubDate>
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         <pubDate>2021-04-06 00:11:41 UTC</pubDate>
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         <pubDate>2021-04-06 00:13:03 UTC</pubDate>
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         <pubDate>2021-04-06 00:13:11 UTC</pubDate>
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         <title>CULTURALES</title>
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         <pubDate>2021-04-06 00:13:26 UTC</pubDate>
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