Impartimos la clase N° 17: Eje DTI Innovación (14 de Junio) hablando sobre Innovación - Sostenibilidad y Destino Pionero Verde Europeo 2025.

Benidorm’s participation as a Green Pioneer of Smart Tourism 2025 was presented to two Erasmus groups: one from the Netherlands and the other from the Czech Republic. In addition to these groups, there was also a class of Spanish high school students and their teachers, all from the Bachillerato level.

The presentation highlighted Benidorm’s efforts and achievements in sustainable tourism, showcasing its commitment to innovation and smart, green solutions in the tourism sector. This session provided the students with a unique opportunity to learn about real-world applications of sustainable technology and smart tourism practices, making it relevant to their studies and future careers.

Benidorm's recognition as a Green Pioneer of Smart Tourism 2025 serves as an example of how destinations can integrate sustainability with digital transformation to create a better, more efficient tourism model for the future. The event sparked discussions among students and teachers on how these practices can be applied to different regions and cultures, helping to shape the future of tourism on a global scale.

Benidorm es el Pionero Verde Europeo de Destinos Inteligentes, y en el ámbito de innovación desarrolla este aplicativo para dar respuesta a una identificación digital de los turistas en los alojamientos.

La jornada tuvo lugar en el Instituto Nacional de Administración Pública, dependiente del Ministerio para la Transformación Digital y de la Función Pública, y fue organizada en colaboración con la Revista Sociedad de la Información Digital (www.soinfodigital.es). Durante el evento, se abordaron temas como la estrategia nacional para la adopción de la Cartera Europea de Identidad Digital, que se está desarrollando en paralelo a un modelo nacional actualmente en fase Beta.

Además, el responsable de la Unidad de Informática y Telecomunicaciones de la Dirección General de la Policía adelantó información sobre el próximo lanzamiento del DNI Digital y su hoja de ruta.

La participación de Benidorm como ponente en este evento es de gran relevancia. La ciudad ha sido destacada recientemente como “Pionera Verde del Turismo Inteligente 2025”. Este reconocimiento subraya los esfuerzos de la ciudad en la implementación de soluciones tecnológicas sostenibles en el ámbito turístico. Compartir la experiencia de Benidorm en la conferencia proporcionará valiosas perspectivas sobre prácticas innovadoras y sostenibles en destinos turísticos, sirviendo de modelo para otras localidades que buscan adaptarse a las demandas del turismo moderno.

Además, la presencia de Benidorm en ENTER25 refuerza su compromiso con la innovación y la sostenibilidad, posicionándola como un referente en la evolución del turismo inteligente a nivel global.

Estos investigadores forman parte de un proyecto de investigación universitaria sobre la digitalización de destinos turísticos, dirigida por el profesor Mitsuru Sato, de la Facultad de Administración Regional de la Universidad de Fukuchiyama. Esta investigación que, ha sido seleccionada recientemente como un proyecto de interés por la Sociedad para la Promoción Científica de Japón, tiene por objeto “comprender la realidad y los desafíos de la gestión de datos que impulsan la digitalización de los destinos turísticos, mediante el análisis de casos en países y regiones avanzados en la materia para poder obtener sugerencias para la gestión sostenible de destinos turísticos en el futuro” según han explicado sus responsables, que además han considerado que “la labor de Benidorm tiene un encaje perfecto para esta investigación”. 

Además de la Smart Office municipal, durante su estancia en Benidorm esta delegación japonesa también ha visitado la sede del Invattur para obtener más datos para este trabajo de investigación. 

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https://benidorm.org/es/noticias/benidorm-impulsa-su-candidatura-para-ingresar-en-la-red-internacional-de-observatorios-de-turismo-sostenible-de-la-omt

Panelists:

           •  Arnar Már Ólafsson, Director General, Icelandic Tourist Board

           •  Dirk Glaesser, Director, UNWTO

           •  Antonio Garzón Beckmann, Founder, Nutri Hotel, Las Palmas de Gran Canaria

           •  Sonia Huerta, Sr. VP Advisory, Mabrian Technologies

           •  Laura García, Promotion and Marketing, Benidorm

           •  Wolfgang Töchterle, Director Marketing & Member of the Management Board, IDM Südtirol – Alto Adige

           •  Moderator: Prof. Dr. Harald Pechlaner, Member of the Board of Experts, ITB Convention

Visit Benidorm staff took part in this edition, guiding attendees on a tour of the city with on-site explanations about tourism management and sustainability projects.

During the visit, the Green Pioneer 2025 badge, recently installed in the town, was presented, reaffirming Benidorm's commitment to sustainability and innovation.

The Spanish Tourist Office in Dublin, as it does every year, sponsored the annual meeting of the Association of Women Travel Executives which was held on World Women's Day (7th March).

This year, the OTS technician wanted to take advantage of her speech to present all that a destination as popular with the Irish as Benidorm is doing in terms of sustainability, emphasising the latest recognition obtained which classifies it as a European Green Pioneer 2025.

The Benidorm Convention Bureau gave a presentation focused on the evolution of Benidorm as a MICE destination. He explained the strategies that are positioning the city as an ideal location for corporate events, thanks to its infrastructure, connectivity and climate. He also highlighted the sustainability of the destination with the recent recognition of the city of Benidorm by the European Commission with the Green Pioneer of Smart Tourism award.

https://benidorm.org/es/noticias/benidorm-hace-participe-al-consejo-vecinal-del-reconocimiento-de-la-comision-europea-como-green-pioneer-del-turismo-inteligente

Leading organizations from across the globe coming together to shape the future of digital identity, in particular in the realm of secure, interoperable wallets, credentials and trusted infrastructure.

https://www.tourspain.es/consejerias/berlin/es/spain-talks-2025/

On July 7, 2025, the Spanish Confederation of Business Organizations (CEOE), in collaboration with the Alliance of Sun and Beach Tourist Destinations, held the event “Building the Future of Tourism: 360º Sustainability” in Madrid—an important forum for reflection and strategic planning on the current and future challenges of the Spanish tourism model.

During the session, Antonio Pérez, Mayor of Benidorm, delivered a presentation titled “The Local Perspective: Balance and Citizenship in Tourist Destinations,” in which he emphasized the city’s commitment to social sustainability as a core pillar of its tourism development strategy.

In his address, the mayor highlighted how Benidorm has built a model grounded in coexistence, social cohesion, citizen participation, and the continuous improvement of infrastructure and public services. He stressed that tourism can and should be a tool for generating well-being among residents, fostering a sense of pride, and supporting inclusive and balanced urban development.

He also showcased key initiatives such as migrant support through the OAPMI (PANGEA) program, efforts to boost local employability, leadership in accessibility and digitalization, as well as Benidorm’s recent recognition as a “European Green Pioneer of Smart Destination 2025.” He further underscored the city’s strong commitment to older people, becoming the first destination to certify this inclusive approach in partnership with AENOR.

This intervention reaffirmed Benidorm’s role as an international benchmark in integrating social sustainability into tourism policies, with a people-centered and community-driven approach.

Benidorm has participated to talk about Sustainable policies implemented and the special recognition of Green Pioneer of Smart Tourism.

List of attendees/media:

https://docs.google.com/spreadsheets/d/1Xrv2snrzMQbFesRmw_O2CUE4nc3Xs29f/edit?gid=1246468590#gid=1246468590

Junto a Turin, Venecia y Breda hemos abordado una mesa de presentación y debate sobre la accesibiliidad en destinos turísticos.

https://www.destinationsforall2025.org/

https://drive.google.com/drive/folders/1v7XwHArG9w2wlyYkQd5IAh5Kl2m_w4sa?usp=sharing

Junto a Hosteltur, colaboramos en la organización de la cuarta edición del evento de sostenibilidad. De esta forma pudo realizarse en Benidorm. Divulgamos la imagen Green Pioneer. Ver fotos: https://drive.google.com/drive/folders/1xEYiB4Utm562Ivjji7q5imSemkfvyAVU

https://www.smartcityexpo.com/agenda/accelerating-urban-

sustainability-through-integrated-approaches/