Our concept is to make people aware that not all illnesses are visible; Ruby has a clear mental illness, which at the end of the film, is revealed that this ‘doppelganger’ was all in her head. This will get our audience thinking about her mental instability, and hopefully gets them to think about how they act to others with the same instabilities as Ruby.

For editing, we shall make sure that we have many fade to black, and fade from blacks, between our shots. This is to increase the suspense in our trailer, and as the speed will increase, so will the fading between shots. We shall also include the production and distribution names throughout the trailer, and perhaps leave the title at the end of the trailer; this is so that the last thing the audience sees is the title of the film, and will remember it easier. In addition, we will include the inspiring films from our logline into our trailer, to get our audience intrigued to watch it if they liked watching these films.

·      Tripod

·      Microphone/Sound Detector 

·      School Building

·      Trains 

·      Ruby/Doppelganger

·      Class of School Children

·      Costumes for the actors

·      Editing Software 

·      Go Pro Camera

·      House 

Furthermore, we have also taken the survey results into consideration, to decide that only some of the plot in the trailer will be revealed to the audience in the trailer. This adds to the suspense in the trailer, whilst still allowing the audience to understand a little background of the character: who the character is and get them to question her mysterious persona. 

Moreover, we will space out the information in the trailer, be able to make the words bigger in the frame, and also to allow the audience to take in the information easier. This will appear in the transitions, to have the audience intrigued to see the next shots in the trailer, and also know the companies that worked on it.

Unique selling points, such as the star marketing and the logline information, will also be mentioned in transitions, for the same purpose as the company names and title of the film.