https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s Innovation and the Unknown 22-23 en-us 2022-09-27 15:14:31 UTC 2022-10-05 16:46:15 UTC hello@padlet.com https://padlet.net/icons/png/1f343.png miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315862325 Greenwashing is when people or businesses say their products are good for the environment when they are not.

Greenwashing has become more common. Some scholars say people are less likely to trust advertising that talks about the environment than they used to be.]]> 2022-09-27 15:50:28 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315862325 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315890952 A June 2021 report by Changing Markets Foundation found that nearly 60% of the claims made by H&M were “unsubstantiated or misleading” to consumers.

Of the 50 brands the foundation reviewed, H&M came out on top as the worst offender with 96% false claims]]> 2022-09-27 16:05:48 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315890952 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315900772 In 2015, Volkswagen (VW) was caught for cheating consumers with its supposedly “clean diesel” engines. The carmaker’s engineers had fitted 11 million cars with software that duped emission tests into believing that the car was eco-friendly. In reality, the cars were releasing up to 40 times the permitted amount of nitrogen oxide pollutants.]]> 2022-09-27 16:10:55 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315900772 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315914108 Through its adverts, the natural gas company tried to convince people that its solutions don’t contribute to global warming. They claimed that their investments could cut their emissions in half.

The company claims that its algae biofuels could reduce emissions, but it has no real net-zero target for the company.]]> 2022-09-27 16:18:13 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315914108 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315926497 2022-09-27 16:24:29 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315926497 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315928363 Sustainability is being overused]]> 2022-09-27 16:25:32 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315928363 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315945569 2022-09-27 16:35:09 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315945569 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315950327 2022-09-27 16:37:43 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315950327 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315953909 2022-09-27 16:39:41 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2315953909 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327589565 2022-10-05 13:33:35 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327589565 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327593005 2022-10-05 13:35:24 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327593005 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327596483 2022-10-05 13:37:09 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327596483 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327652941 2022-10-05 14:04:37 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327652941 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327658748 2022-10-05 14:07:32 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327658748 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327687538 ShADe is an anti-greenwashing web plugin by Shadey Club that helps consumers identify brands’ green credentials while shopping online and browsing the internet ]]> 2022-10-05 14:22:48 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327687538 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327792151 Although more businesses than ever are reporting on sustainability practices – 80% worldwide, according to Raconteur – the average company spends just 0.13% of its revenue on corporate social responsibility (CSR), showing a clear misalignment between what is said and what is done (source: Vox). This is where the phenomenon of greenwashing emerges, as businesses fail to make substantial investment in their CSR departments. ]]> 2022-10-05 15:20:38 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327792151 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327794085 Consumer Protection Enforcement Network (ICPEN) found that 40% of green claims could be misleading consumers. ]]> 2022-10-05 15:21:40 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327794085 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327795183 In Australia, pledges from businesses to reach net zero emissions have driven a 20% rise in demand for carbon units, with prices surging. But the report, from analysts RepuTex, still finds that 90% of all local offsets bought go to overseas projects, highlighting hypocrisies in offset initiatives ]]> 2022-10-05 15:22:15 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327795183 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327801338 Sylvera use satellite imagery and machine learning to monitor and analyse forest offsetting schemes, helping companies avoid accusations of greenwashing. ]]> 2022-10-05 15:24:51 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327801338 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327806631 2022-10-05 15:27:16 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327806631 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327807098 2022-10-05 15:27:31 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327807098 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327809588 It allows people to block themselves from viewing unsustainable fashion brands and instead be pointed towards companies that can back up their environmental claims. ]]> 2022-10-05 15:28:49 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327809588 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327813958 2022-10-05 15:31:15 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327813958 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327815575 2022-10-05 15:32:04 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327815575 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327817177 2022-10-05 15:32:58 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327817177 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327819224 We believe carbon markets are one of the greatest tools we have to achieve net zero.]]> 2022-10-05 15:34:05 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327819224 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327820447 2022-10-05 15:34:42 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327820447 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327830955 Gaia was launched after discovering shared interests in corporate greenwashing, a service DAO (decentralised autonomous organisation) and betterment consultancy that helps businesses learn from their mistakes of the past. ]]> 2022-10-05 15:39:42 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327830955 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327838109
First Client - Wasted Seltzer, bad past of high carbon emissions

Gaia helped the company change to a more renewable route with an honest campaign

They saw a Gen Alpha girl view their product in her bedroom as she praises Wasted Seltzers for its unashamed honesty and its upcoming zero-waste collaboration with the supermarket: ‘Two wrongs can sometimes make a right,’ she says. ]]> 2022-10-05 15:43:12 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327838109 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327840345 66% of Gen Alpha want to buy from companies that are trying to do good in the world (source: Wunderman Thompson) ]]> 2022-10-05 15:44:32 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327840345 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327871582 2022-10-05 16:02:40 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327871582 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327942007 2022-10-05 16:45:01 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327942007 miteshjethwaeducation https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327942576 2022-10-05 16:45:22 UTC https://padlet.com/miteshjethwaeducation/auf6uzg3cdvyy69s/wish/2327942576