Louise Blurton by

September Market Launch

40096994_1 — 2023-12-14 14:43:35 UTC

Attached you can see a comp shop from in store and online showcasing different retailers in the market and what they were offering around this time. This helped me and the team group any trend opportunities we missed and how we can corporate this into AW24.

December Positioning

40096994_1 — 2023-12-14 14:53:53 UTC

Every month i complete the market share positioning map with any movements from the month before. I support this document with bullet points explaining our position Vs the competition. We look at weeks 24 and 12 due to these weeks showcasing more movements in the market. We use this document to support our comp shops which tells us which retailers are going to be key to look at.

Trade Update

40096994_1 — 2023-12-14 15:02:21 UTC

Every week on Monday I create a PowerPoint document showcasing how knit and outerwear have performed with a 10 minute presentation from myself answering any questions to support with the information attached. This covers best sellers, worst sellers and any new lines that have just dropped as a one to watch.

K5

40096994_1 — 2024-01-11 13:01:36 UTC

The brand position within the market, which includes both UK and global markets, retailer types and trading models

S1

40096994_1 — 2024-01-11 13:02:25 UTC

Uses their market/industry knowledge to contribute to new product development and innovation

SS24 Trends

40096994_1 — 2024-01-11 13:18:10 UTC

This was my trend board for our recent project, building our own range. I based this trend board around an outerwear unisex range driven by comfort and longevity. I aimed for convertible styles, so it allows room for longevity throughout seasons which will help support the environment by creating less waste. This allows growth within the future of sustainability within Tu.

K10

40096994_1 — 2024-01-11 13:18:42 UTC

The principles of internal trend analysis and forecasting

AW24 CP Knit & Outer

40096994_1 — 2024-01-23 14:50:58 UTC

I work closely towards this critical path to make sure i am meeting the deadlines for the product lifecycle process. As a team we have regular meetings to catch up on any issues and the progress of where we are.

K3

40096994_1 — 2024-01-23 14:51:34 UTC

Product lifecycle from development to customer and the critical path approach to support the buying and merchandising process

K5

40096994_1 — 2024-01-23 14:59:56 UTC

The brand position within the market, which includes both UK and global markets, retailer types and trading models

December Best & Worst

40096994_1 — 2024-01-23 15:03:55 UTC

This document is created every month by myself and merch to establish whats performed and whats under performed. I do this by breaking down top £, top ROS, OL sales and bottom ROS, this then allows me to get a better read on what to implement in ranges going forwards.

K12

40096994_1 — 2024-01-23 15:04:16 UTC

The different purchasing habits of customers, seasonality and the different customer journey across all purchasing channels

S1

40096994_1 — 2024-01-23 15:12:22 UTC

Uses their market/industry knowledge to contribute to new product development and innovation

Total Womenswear Comp Shop

40096994_1 — 2024-01-31 12:17:34 UTC

I created an in-depth total womenswear comp shop for H&M covering all aspects of what H&M was showcasing. This went through their price points, country of origin, colour pallets, store layout, sizing and whether their styles were short lead or long lead.

K10

40096994_1 — 2024-01-31 12:26:11 UTC

The principles of internal trend analysis and forecasting

K11

40096994_1 — 2024-01-31 12:26:44 UTC

The principles of undertaking competitor analyses

Customer Profile

40096994_1 — 2024-01-31 12:36:51 UTC

This customer profile I conducted was based on our Tu customer; In this i have covered the customers behavioural and psychological behaviours with visuals attached.

K12

40096994_1 — 2024-01-31 12:37:14 UTC

The different purchasing habits of customers, seasonality and the different customer journey across all purchasing channels

S15

40096994_1 — 2024-01-31 12:39:07 UTC

Demonstrates anticipation of customer buying and product patterns to forecast future demand

K11

40096994_1 — 2024-01-31 12:39:36 UTC

The principles of undertaking competitor analyses

S15

40096994_1 — 2024-01-31 12:40:05 UTC

Demonstrates anticipation of customer buying and product patterns to forecast future demand

S15

40096994_1 — 2024-01-31 12:40:38 UTC

Demonstrates anticipation of customer buying and product patterns to forecast future demand

Brand Positioning Map

40096994_1 — 2024-01-31 12:51:31 UTC

I created this brand positioning map based on UK and Global competitors in the market at the minute. Tu's aspirational retailers are Zara, H&M and Uniqlo who are popular globally where as our direct competitors such as F&F and George are not known globally for their clothes. You will see on this map i have allocated each retailer from low price - high price and low quality - high quality.

S12

40096994_1 — 2024-01-31 12:53:37 UTC

Demonstrates accurate application of systems in analysing data (for example, customer trends, buying patterns, stock rotation and levels)

PESTEL Report

40096994_1 — 2024-02-06 13:25:50 UTC

I completed this report on womenswear denim jackets, it allowed me to investigate different factors on where i should source our denim jackets by comparing Pros and Cons.

K19

40096994_1 — 2024-02-06 13:27:05 UTC

The range and impact of external factors such as currency fluctuation and global suppliers have on profit margin and costs

Weekly Catch Up

40096994_1 — 2024-02-23 09:37:29 UTC

We have these weekly catch ups with our overseas team to inform them on which suppliers are performing and whether we have any concerns.

S6

40096994_1 — 2024-02-23 09:38:37 UTC

Monitors agreed performance targets with suppliers to manage ongoing supplier relationships

Code Of Ethics

40096994_1 — 2024-02-23 09:41:34 UTC

This Q&A report showcases our code of ethics.

B6

40096994_1 — 2024-02-23 09:42:07 UTC

Operates within professional code of ethics

SS24 Styling

40096994_1 — 2024-02-23 09:53:52 UTC

I created this pack to push for better styling on our online website.

S10

40096994_1 — 2024-02-23 09:54:06 UTC

Works with external and internal departments (for example, marketing, distribution, suppliers) to build relationships to drive sales activity and support the delivery of the business objectives across all channels

K2

40096994_1 — 2024-02-23 09:55:00 UTC

Industry standards, regulations and legislation relating to the ethical and sustainable sourcing, purchasing and sale of goods to ensure compliance

K4

40096994_1 — 2024-02-23 09:57:18 UTC

Principles of buying and merchandising and the specific role of each

Role Profile

40096994_1 — 2024-02-23 09:57:50 UTC

S8

40096994_1 — 2024-02-23 09:59:47 UTC

Applies an ethical and sustainable approach to the buying and merchandising process in line with policies and procedures to achieve legal compliance

K9

40096994_1 — 2024-02-23 10:04:36 UTC

Effective methods of communication to achieve operational success

Range Build and Sign Off Pack

40096994_1 — 2024-02-23 10:16:08 UTC

I create this pack for the team so they are able to add range build and sign off photos in with notes. I attach the trend board packs from design so they are able to look back on colours required int he range for that timing.

K20

40096994_1 — 2024-02-23 10:16:24 UTC

The impact of stock planning and densities on profitability and how it aligns to organisational/brand strategy

K21

40096994_1 — 2024-02-23 10:16:56 UTC

Factors affecting and impacting seasonal planning to ensure availability of appropriate products and to drive profit

S3

40096994_1 — 2024-02-23 10:17:36 UTC

Ensures product quality and legal compliance by working within industry standards, regulations and legislation to source, purchase and sell goods

K7

40096994_1 — 2024-03-05 18:56:01 UTC

Key aspects of the sector in respect of global and domestic trading patterns

C2 Mentor

40096994_1 — 2024-03-05 18:59:15 UTC

A screen grab from teams to showcase how i communicate to the C2's making sure any training they require is organised.

K16

40096994_1 — 2024-03-05 18:59:29 UTC

The importance of coaching and mentoring to support the development of the buying and merchandising teams

Costing with Suppliers

40096994_1 — 2024-03-05 19:05:56 UTC

Here you can see I am negotiating a cost price with Carmel.

S5

40096994_1 — 2024-03-05 19:06:07 UTC

Negotiates in a manner that balances the need for a sound financial return, with the need to operate ethically, honestly and fairly

S4

40096994_1 — 2024-03-05 19:06:35 UTC

Ensures accurate implementation of the critical path prioritising actions accordingly

S9

40096994_1 — 2024-03-05 19:07:05 UTC

Ensures the agreed route to market is delivered and maintained successfully so that objectives are met

S23

40096994_1 — 2024-03-05 19:08:06 UTC

Coaches and mentors new/less experienced colleagues

K6

40096994_1 — 2024-03-05 19:08:27 UTC

Effective methods of negotiation, and how they relate to the organisation’s strategy, goals and ethical stance

Links Conversation

40096994_1 — 2024-03-05 19:10:28 UTC

I have these meetings every 4 months to cover what i have achieved throughout last links, what i want to work towards and lastly what drives my development.

S19

40096994_1 — 2024-03-05 19:10:42 UTC

Develops self and individuals to improve personal and team performance and capability

S21

40096994_1 — 2024-03-05 19:11:12 UTC

Operates in a manner that produces the required financial rate of return for the business

Hangers

40096994_1 — 2024-03-05 19:17:30 UTC

An email chain that i started so i was organised and up-to-date on the correct hanger refrences i can use on outerwear.

B4

40096994_1 — 2024-03-05 19:17:43 UTC

Is resilient, organised with an eye for attention to detail

Red Sea Impact

40096994_1 — 2024-03-05 19:23:52 UTC

This document demonstrates how quickly i can adapt to changes in the market such as the red sea issue which was impacting our stock by being delayed.

B5

40096994_1 — 2024-03-05 19:24:03 UTC

Is flexible, agile and adaptable to changing markets