When the advertisement is broadcasted across the country it is called national advertising. This advertisement is for peoples who are residents in that country because any company who runs an advertisement of its product, its main responsibility remains to target our local customers and also increase the sales of our product. For Example– Patanjali Ayurvedic Products.

Through this advertisement, the company can build the brand image in our country and as well as increase the growth of a particular business.

These types of advertisements are broadcasted throughout the world and it is the process of providing information about persuading the customers and reminding the customers about the brands which are available at the global level. So, International advertising is also known as global advertising.

In the international advertising, cultural differences are also the barriers of global advertising. For Example– Advertisements of Mcdonalds, KFC, Pizza Hut, Apple (i phone), and Walmart, etc.

When the advertisements of a particular product are broadcasted within a local area. These advertisements must be according to local tastes and preferences. For Example– Advertisements of F.M., Local Newspapers, and so on.

Newspaper: Times of India

Date of Publication : 10-7-2021

Publishing City : Ahmedabad

Publishing Page : Times of India Main Page

Consumer advertising is that type of advertising that is directed towards the ultimate consumers. 

Industrial Advertising: 
It is done by manufacturers or distributors of industrial goods and is designed to stimulate demand among the industrial buyers of such goods as raw materials, machinery, equipment, supplies or fabricated parts.

Trade Advertising:

Trade advertising is done by manufacturers to obtain aggressive promotion and sale of manufacturer’s line of products by the wholesalers and retailers who are logical outlets for such products. 

Professional Advertising:

It is targeted to the professional groups such as doctors, lawyers, engineers or professors to encourage them to use the advertiser’s product or specify it for other’s use. Professional groups are important because they constitute a market for products and services they use in their businesses. 

Primary demand advertising is often used by trade associations to create a general demand for products in an industry.

Selective demand advertising is used by companies to sell their own products. For example, a brand might tailor a message to show that their company is the best fit for their target audience.

The goal of advertising is to shift the demand curve to the right and make it less elastic. This can absorb the effects of changes that might otherwise cause a price war. 

Direct response advertising is a type of marketing that aims to trigger an immediate response from the audience. The goal is to encourage consumers to take a specific action, such as signing up for a free trial, making a purchase, or filling out a form.

Direct response advertising is popular with marketers because it can drive quick results for time-sensitive campaigns.

Indirect action advertising is a marketing strategy that uses subtle methods to stimulate demand over a longer period of time. The goal is to inform customers that a product exists and to point out its benefits. Indirect action advertising is different from direct action advertising, which seeks a quick response to a message.

The seven major types of advertising appeals are:

Advertising appeals can be categorized into different categories. The most common appeals are emotions, logic, and popularity.