https://padlet.com/adam_wright936/aqtdzya5pcux Made with a stroke of good luck en-us 2019-11-07 02:02:51 UTC 2019-11-07 04:00:17 UTC hello@padlet.com adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407856158 Proctor and Gamble (P&G) is going to cut it's budget paid to outside advertisers by 1.2 billion by the end of 2021. The number of outside ad agencies that P&G works with will be cut by 80%. Many other large companies are following the P&G trend by keeping advertising "in house." For the first time in history, advertising jobs are declining during an economic expansion. This is all possible due to automated ad buying (programmatic).]]> 2019-11-07 02:13:51 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407856158 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407859860 Programmatic advertising is best suited to online advertisement due to real-time bidding structure. Programmatic is better than traditional ad agencies because it allows for targeted ads to create maximum impact. The winners are: ad exchanges, SSP's, DSP's, and third party data suppliers.]]> 2019-11-07 02:23:40 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407859860 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407860785 This article is from 2014 and the information in it is outdated.]]> 2019-11-07 02:26:51 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407860785 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407862835 Programmatic in conjunction with AI technology is "working harder" for brands than traditional ad agencies. Programmatic offers Real-time feedback which is something traditional agencies could never do. IBM is using Watson (AI) and it has reduced the CPC by 71%. By reducing the amount of necessary human labor, programmatic is cheaper than traditional ad agencies.]]> 2019-11-07 02:34:50 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407862835 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407865924 The producers of TV and digital television content are struggling to find a way to customize ads the way programmatic can. They are trying to format "AddressableTV" advertising because the recognize the need to be able to customize TV ads that are shown to different households. Brands that advertise using traditional TV advertisements a struggling because today's audience is fragmented and they use multiple platforms.]]> 2019-11-07 02:47:47 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407865924 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407869283 Traditional advertising jobs are in a recession with more than 5,000 job cuts last year. Programmatic is on the rise because they can deliver targeted ads at low cost. Programmatic is encouraging companies to in-source their advertising work. Smartphones have now edged out TV screens as the most valuable advertising real estate.]]> 2019-11-07 03:01:18 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407869283 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407871346 This article is more relevant towards Digital out of home ads than how programmatic is disrupting advertising.]]> 2019-11-07 03:07:54 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407871346 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407871892 This article pertains to how RTB (programmatic) is going to become part of DOOH advertising. It does not really address how programmatic has disrupted the advertising business.]]> 2019-11-07 03:09:39 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407871892 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407872525 This article just tells about who is invited to the programmatic awards in San Francisco in May 2020.]]> 2019-11-07 03:12:16 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407872525 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407873965 I did not use this article because it is three years old and it deals mainly with the fact that CPG is using programmatic. It does not focus on programmatic's impact on the advertising landscape at all.]]> 2019-11-07 03:16:54 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407873965 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407876729 Ad Tech (programmatic) is plagued with fraud in the form of bots viewing, causing many marketers to shift their spending to social media and search, and this is reducing the revenue to publisher web sites.  Ad tech has damaging effects on the user experience (distracting visuals, slow loading time, and expensive burdens on user data plans).    The hyper-efficient market for programmatic display ads has driven down prices, and this also reduces revenue for publishers.]]> 2019-11-07 03:29:10 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407876729 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407877661 This article is basically an advertisement for an ad agency that uses programmatic bidding. There is nothing that is relevant to programmatic's impact on advertising.]]> 2019-11-07 03:33:50 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407877661 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407878154 This article does not talk about the ways in which programmatic is disrupting the advertising industry. It focuses on the amount of money that ad agencies have been losing over the last several years, but it does not talk about the specific reasons why this is the case.]]> 2019-11-07 03:36:17 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407878154 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407878818 The article talks about how programmatic is dominating the advertising industry, but it does not address the specific ways that programmatic is disrupting the ad industry. It talks more about "what" and not about "how."]]> 2019-11-07 03:39:10 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407878818 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407880799 Programmatic advertising is disrupting the advertising world for the good because it allows for greater transparency, accountability, and safety. The use of programmatic in artificial intelligence (AI) assisted advertising is inevitable. AI can much more efficiently parse through the massive amounts of accumulated user data to better target users. The next frontier is going to be "predictive advertising" where AI will be able to help a brand to predict when a user will be most open to buying a product. Consumers of the future will be able to interact with advertised products via virtual reality (VR).]]> 2019-11-07 03:47:40 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407880799 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407881665 This paper just gave statistics on where programmatic is in terms of advertising. It was more about the dollar amounts spent in traditional advertising vs programmatic.]]> 2019-11-07 03:52:18 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407881665 adam_wright936 https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407882149 I didn't use this article because it is obviously biased toward the use of programmatic advertising vs. traditional advertising. The article focused on the ways that the Watson AI can make programmatic even better for advertisers.]]> 2019-11-07 03:55:03 UTC https://padlet.com/adam_wright936/aqtdzya5pcux/wish/407882149