Increase awareness of DEI practices in the fashion and beauty industry

Gain brand awareness and high levels of readership through influencer endorsements

Influencer partnerships allows for easily accessible metrics

Create a magazine as a pratical guide, introducing the readers to inclusive practices

Align all content with the goal of promoting DEI in the fashion & beauty industries

Presentation deadline: 2nd August

Magazine deadline: 2nd August

Report deadline: 27th August

Interviews to explain the importance of DEI and how to implement inclusive brand practices

Quantitative research - Survey: Understanding consumer views and opinions on DEI and the impact it has on purchasing behaviors

Qualitative data

Personal accounts

Individual experiences

Quantitative data for survey response analysis

Observation: The fashion & beauty industries do not do enough to promote DEI yet DEI awareness leads to more inclusive industry practices

Qualitative primary research methods (interviews with people in the industry)

In-depth research into how the fashion & beauty industries and society as a whole will benefit from brands implementing more inclusive practices

Research into how DEI shapes consumer behaviour

Mixed Method: Quantitative and Qualitative data

Conduct primary research at the beginning of the project to inform conclusions and best practices for recommendations

Substitute traditional narratives in fashion & beauty with stories centred on marginalizsd voices and DEI practices

Combine fashion & beauty content with actionable DEI strategies to create a hybrid magazine that offers inspiration and practical advice and aspirational high fashion content

Adapt the content to appeal to influencers as they will be promoting the magazine on their social media so it would be useful to provide practical advice that speaks directly to them on how to incorporate DEI strategies into their social media strategies

Modify the magazine's brand identity to reflect a more inclusive and diverse aesthetic, better representing the communities it aims to serve

The magazine could be used as educational material for workshops, seminars, and DEI training sessions in corporate environments

Eliminate any content not aligning with the magazine's DEI mission

Include the promotion of on smaller, indepedent lesser-known brands as opposed to well-established industry players to shift the focus from the mainstream to the underrepresented

Primary and secondary research aimed at understanding DEI within the fashion and beauty industries.

Primary research: Interviews with DEI experts, brand owners, and PR professionals

Secondary research: Books, news articles, websites, and industry reports

Generate some new concept with existing key themes: Fashion & Beauty magazine with DEI themes

Fashion & beauty magazine and PR package

Meet the needs of consumers by producing an educational informative guide to DEI-focused practices

Analyse primary research

Develop ways to apply primary research findings into informative articles

Develop brand identity

Research the format, layout and content of magazine articles

Create a production timeline

Finish magazine before presentation deadline

Meet deadlines for presentation and report

Create SWOT analysis

Create PESTLE analysis

Create Business Model Canvas

Explain Value Propositions

Explain Marketing Mix

Apply Brand Equity Model

Get peer feedback

Write reflection

The difficulties of finding and promoting truly DEI-focused and high-quality products

The lack of comprehensive resources on DEI strategies within fashion & beauty

Insufficient representation of diverse minority voices and brands in the mainstream media

Influencers should promote DEI due to their large platforms and consumer trust

There should be long-term and continuous commitments to DEI

There should be a genuine and authentic engagement with marginalised communities and they should be compensated for their contributions

There should be diversity across all-levels of the industry

Introduce new minority-owned brands to consumers

The magazine is entering a saturated market where many publications already address fashion and beauty and cater to similar demographics

INFLUENCED differentiates from its competitors by appealing to consumers who are interested in integrating DEI initiatives into their work

INFLUENCED covers a niche topic (DEI) so INFLUENCED is competing for a share of a market with limited new demand, however, the demand for DEI-focused content and brand practices is growing

Explaining how DEI initiatives lead to specific outcomes in the industry

Explaining the importance of DEI-focused business practices

Using primary and secondary research findings to forecast future trends in DEI and how evolving social values influence the fashion and beauty industries

What is your age range?

What is your gender?

Which social media platform do you use the most?

Do you follow any fashion and/or beauty influencers on social media?

How often do you engage with content related to fashion and beauty on social media?

Do you ever make purchasing decisions based on recommendations from influencers?

Are you aware of the concept of Diversity, Equity and Inclusivity (DEI)?

How important is DEI to you when choosing beauty and fashion products?

Do you think fashion and beauty brands do enough to promote DEI?

Would you like to be more aware of, and support more, minority owned-brands?

Do the fashion and beauty influencers you engage with celebrate Black History Month on their social media platforms?

What factors most influence your decision to follow or engage with fashion or beauty brands?