Bacall Associates – a boutique sale, advertising, and PR support agency - will share a few techniques where you can use social media to boost your company’s public relations.

 

 

Make sure to publish a social media friendly content that the customers will surely buy, share and value. Incorporating case studies in your content could add value to your post because they’re one of the strongest quantifiers you can use on the internet. They also provide a concise and clear data along with a perspective on the results. They should be presented in the right method to get an emotional reaction from your potential customers, which may cause direct involvement and possible sharing. Case studies are often shared by leading media outlets provided by businesses of different sizes and influence. You can also include videos or pictures to add life to your content. Publishing great content can improve your brand image and PR.

 

 

Seeking bloggers' coverage can also help you boost your brand. The connection between public relations and social media known as the blogosphere serves as one of the most important factors for bloggers. Bacall Associates also affirmed that most bloggers are actively using social media platforms nowadays, and many of them are being carefully monitored by journalists.

 

 

Since they can get a boatload of information on the web, the press has made the internet their home throughout the years. Major publications are now using Reddit to source fascinating stories while major news outlets are covering Twitter through the use of hashtags and trends. 

 

It is now quick to connect with the media using social media platforms. If you have a great story to cover and use appropriate social media tagging and hashtags, it is possible to get a solid media coverage.

 

Bacall Associates now in Singapore is involved in this practice for several years now and they've been using social media to heighten their influence to their customers. The impact of social media on public relations indeed brought remarkable change to this practice, which helped many businesses around the world to enhance their brand image.

   

 

Jordan’s leading family resort, Mövenpick Resort & Spa Tala Bay Aqaba, has enhanced its family offering further by creating several new activities for parents and children to enjoy together, including ‘Famolympics’, treasure hunts and private cooking classes with the resort’s chefs.

 

The resort’s 150-metre stretch of private beach is the location for the ‘Famolympics’, which tests a family’s teamwork, agility and coordination at five stations involving mind games, relays, swimming and sandcastle-making.  Treasure hunts make the most of the resort’s Red Sea beachfront location and see teams of parents and children work together to find hidden treasures. Both activities are available at the weekend.

 

For families who enjoy cooking together, the resort’s first-class kitchen is the perfect place to learn five-star culinary techniques. Supervised by professional chefs, the private midweek cooking classes give families hands-on cooking experience as they create one of three local Jordanian dishes: Maqloobah, Sayadieh and Mansaf, the country’s national dish.

 

“Family holidays are perfect for enjoying quality bonding time, while creating memories together to take back home,” says General Manager Beat Peter. “When introducing new initiatives, we focus on the dynamics of our guests, try to understand what they want and then work on something that fits with the resources and location that we have. Our beach and beautiful outdoor areas are definitely highlights, so activities that give our guests the opportunity to enjoy this are high on our agenda. We also want to be remembered for more than just our delicious food in the restaurants and the private cooking experience is a way to combine this with a cultural element. Only in making long-lasting moments can we set ourselves apart from others.”

 

Mövenpick Resort & Spa Tala Bay Aqaba is the only property in the Kingdom to be included in TripAdvisor’s Top Hotels for Families in the Middle East.