Lifestyle data - ACORN address the consumer

Age

Business Type

Customer relationship management - tracking customer interaction with the company

Acquiring the data from the customer

store visit (online or offline)

conversations with salespeople

interactions with mobile apps.

Common CRM Marketing Database

designing targeted marketing communications

Campaign management

developing customised offerings for the approved segment

pricing the offering attractively.

Data used:

• Loyalty cards

• Social media

• AI

Designing targeted Marketing communications

looking at transactional and purchase data behaviour into infrequent, moderate and heavy users - to encourage customer purchases and loyalty.

Reinforcing the customer purchase decision

typical customer behaviour, checking order status - suggesting the same products over again.

application of customer database.

digital marketing :

Audit of the current situation facing the business.

•  Evaluation of changes in the external environment, competitors, customers & market trends.

• Analysis of strengths & weaknesses of the business, its capabilities &resources.

• Analysis of strategic fit between opportunities, threats, strengths &weaknesses.

  
  

2. Where do we want to be?

   What is the scope of the business? Where do we want to compete?

   • Which products should be offered (or not)?

   • Which markets are served?

   • What are the dynamics in those markets? Can they be won? What resources will be needed?

   • Will they be important in the future?

     
     

3. How will we get there?

   What strategies and tactics are needed to achieve the objectives

   Explore the Positioning statement and Differentiation of the brand - Urban decay

   What is the perceived functional, emotional, social, or self-expressive benefit

   What does the business do well in and are tangible

4. Evaluation and Control

   What benchmarks & indicators will be used to measure success?

   Feasible and measurable

• The article explores the increasing trend of live commerce and how it affects the buying experience.

• In China, live commerce has changed the retail business and established itself as a major sales channel in less than five years.

• Discussing how it could transform online buying by providing a more interesting and immersive experience to customers.

  
  

Live e-commerce creating value:

• It can increase a brand's appeal, uniqueness, and conversion rate while bringing in more online traffic.

• Attracting new clients and improving positioning with current ones.

• One-time coupons and other time-limited strategies can be used to create a sense of urgency. Businesses report conversion rates of up to 30%, which is up to 10 times greater than those of traditional e-commerce.

  
  

With the Gen Z and millennial demographic dominating the live streaming platforms.

Emails has delivered the best return on investment in the past year of 2023.

• 51% of customers in the UK have purchased products straight from an email they received.

• Customers in the UK like to receive offers, content and incentives via email, which eventually prompts them to make a purchase.

  
  

Personalisation

• 79% of U.K. consumers like brands to treat them as an individual in their messaging (7% increase since 2022).

• U.K. consumers are demanding more personalisation than ever in their messages, with companies dedicated to building stronger bonds and enhancing their messaging with customisation, value, and relevancy.

• 42% of UK consumers are irritated by messaging that do not reflect their goals and needs (with Gen Z at 49%). Customised messaging is at the heart of relationship marketing and long-term consumer satisfaction.

• Consumers “want more” would be 24% of Gen Z asking for more VIP offers rewarding their actions as a valued customer and 22% of Gen Z desiring free delivery.

• It predicts a shift towards eco-conscious and sustainable beauty practices, emphasizing the importance of ethical and environmentally friendly products.

• Growing interest in personalized skincare and beauty routines tailored to individual needs.

• Rising popularity of futuristic beauty technologies, such as virtual makeup try-on tools and AI-powered skincare solutions.

• Focusing is on embracing innovation while maintaining a commitment to sustainability and personalization in the beauty industry.