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      <title>The Big7 by Mikayla Williams</title>
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      <description>August 30 Day 6</description>
      <language>en-us</language>
      <pubDate>2021-08-30 11:54:09 UTC</pubDate>
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         <title>Channel Management</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704335025</link>
         <description><![CDATA[<div>a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.<br>Ex: A luxury bakery that only sells certain products in upscale area.</div>]]></description>
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         <pubDate>2021-08-30 11:59:03 UTC</pubDate>
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      <item>
         <title>Market Planning</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704337365</link>
         <description><![CDATA[<div>the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them.<br>Ex: Choosing to either advertise on the radio, social media, through online ads or etc.<br><br></div>]]></description>
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         <pubDate>2021-08-30 12:01:10 UTC</pubDate>
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         <title>Marketing-Information-Management</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704338867</link>
         <description><![CDATA[<div>&nbsp;the process of gathering, organizing, and analyzing important market research data.&nbsp;<br>Ex: The Head of Growth Marketing at your company is planning to run a targeted email campaign to high-profile CMO's in your industry with a goal of hitting a fifty-percent open rate.</div><div><br></div>]]></description>
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         <pubDate>2021-08-30 12:02:29 UTC</pubDate>
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      <item>
         <title>Pricing</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704339770</link>
         <description><![CDATA[<div>the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.<br>Ex: A T-shirt may cost just $5 or $10 to produce. But because there’s some value attached to the style and brand, some companies may charge as much as hundreds or even thousands of dollars for it.&nbsp;<br><br><br><br></div>]]></description>
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         <pubDate>2021-08-30 12:03:15 UTC</pubDate>
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         <title>Product/Service Planning</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704340910</link>
         <description><![CDATA[<div>the ongoing process of identifying and articulating market requirements that define a product's feature set.<br>Ex:&nbsp; A small cell phone company developing new, useful features on its cell phones that competitors do not have.</div>]]></description>
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         <pubDate>2021-08-30 12:04:11 UTC</pubDate>
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         <title>Promotion</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704342618</link>
         <description><![CDATA[<div>the entire set of activities, which communicate the product, brand or service to the user.<br>Ex:&nbsp; Contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates</div>]]></description>
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         <pubDate>2021-08-30 12:05:36 UTC</pubDate>
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         <title>Selling</title>
         <author>mwilliams0581</author>
         <link>https://padlet.com/mwilliams0581/aoxbb7q0gefo25i8/wish/1704346575</link>
         <description><![CDATA[<div>all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service.<br>Ex:&nbsp; Life insurance and timeshare companies</div>]]></description>
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         <pubDate>2021-08-30 12:08:54 UTC</pubDate>
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