https://padlet.com/kgerling/aosast4yj6v4627 Defining the broad term that is Marketing. en-us 2021-01-29 03:12:10 UTC 2023-07-25 22:46:51 UTC hello@padlet.com https://padlet.net/icons/png/1f601.png kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1139320100 2021-01-29 03:26:43 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1139320100 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1139320920 2021-01-29 03:27:20 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1139320920 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1139321185 2021-01-29 03:27:32 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1139321185 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1169697634 Fearless - Adidas Spec Commercial - Bing video]]> 2021-02-05 18:33:58 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1169697634 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1169796467 e l f Cosmetics TV Commercial Makeup Brush - Bing video]]> 2021-02-05 18:54:22 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1169796467 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1169796991 Steve Madden | Holiday 2019 Campaign | - Bing video]]> 2021-02-05 18:54:29 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1169796991 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1196986589 2021-02-12 15:51:24 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1196986589 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1196987025 2021-02-12 15:51:30 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1196987025 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1196987439 2021-02-12 15:51:35 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1196987439 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1196987907 2021-02-12 15:51:40 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1196987907 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1196988716 2021-02-12 15:51:50 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1196988716 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1217770149 Amazon TV Commercial, 'Supporting Small Businesses' - Bing video]]> 2021-02-19 03:57:51 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1217770149 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1217770375 American Eagle Outfitters TV Commercial, 'AE x Young Money: Lil Wayne Makes Moves' Song by Lil Wayne - Bing video]]> 2021-02-19 03:58:03 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1217770375 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1217770587 Watch & Share Our Latest Product Videos | Bath & Body Works (bathandbodyworks.com)]]> 2021-02-19 03:58:12 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1217770587 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1243955763 2021-02-26 02:46:37 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1243955763 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1243955969 2021-02-26 02:46:46 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1243955969 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1243956084 2021-02-26 02:46:51 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1243956084 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1271512518 https://youtu.be/HUX_rZfhh00]]> 2021-03-04 22:07:15 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1271512518 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1271512717 2021-03-04 22:07:21 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1271512717 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1271513072 2021-03-04 22:07:30 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1271513072 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1304705362 2021-03-13 01:44:16 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1304705362 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1304705544 2021-03-13 01:44:26 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1304705544 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1304705646 2021-03-13 01:44:33 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1304705646 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1350202010 2021-03-24 21:26:51 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1350202010 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1350202490 2021-03-24 21:27:03 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1350202490 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1350440977 My first response was one the CEO would probably not be very happy to hear at first, but it would be one that would truly benefit the company. I do not think spending $3 million dollars on a project that is not even for sure going to benefit the company is reasonable. The second option is much more reasonable if the project is going to be beneficial to the company, but I would not spend the money unless a definite list was created of reasons as to why this product would benefit the company more than the products that are already available. ]]> 2021-03-24 23:12:00 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1350440977 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393239887 2021-04-07 20:13:20 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393239887 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393240213 2021-04-07 20:13:25 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393240213 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393243764 This source of traditional media is called print advertising. This is a local advertisement to promote the brand Starbucks that was printed out and hung on a street corner. ]]> 2021-04-07 20:14:30 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393243764 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246104 2021-04-07 20:15:11 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246104 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246342 Starbucks is advertised everywhere and always keeps customers coming back! They have great service and a ton of drinks and food to choose from. Definitely a hard working corporation. ]]> 2021-04-07 20:15:16 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246342 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246694 2021-04-07 20:15:22 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246694 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246844 2021-04-07 20:15:26 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393246844 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247039 This was an advertisement posted around town near Father's day. This was great to let all the locals know the specials offered on Father's day. ]]> 2021-04-07 20:15:29 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247039 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247416 This is an online picture of the local restaurants menu. This is mainly from the dinner portion, but the rest of the menu is shown online as well!]]> 2021-04-07 20:15:37 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247416 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247679 2021-04-07 20:15:43 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247679 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247905 2021-04-07 20:15:48 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1393247905 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394255010 This source of traditional media is from a billboard sign. This sign was placed on the side of a highway to draw travelers in to the nearest Starbucks. ]]> 2021-04-08 03:56:41 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394255010 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394256675 This traditional media comes from a television advertisement. This was promoting the Starbucks energizing drinks. ]]> 2021-04-08 03:57:50 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394256675 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394258568 This source of digital media is the Starbucks app you can download on your cellphone. This app contains all information about Starbucks along with customer rewards when you sign up. ]]> 2021-04-08 03:59:10 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394258568 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394258658 This is from the Starbucks website. They have their own website in order to promote and explain all there is to know about in store and online purchases. ]]> 2021-04-08 03:59:14 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394258658 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394258793 This source of digital media is from the social media app Facebook. Starbucks has their own Facebook page, along with many advertisements on the app as well. ]]> 2021-04-08 03:59:20 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394258793 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394301459 This is one example of an advertisement Benjamin's puts up to let customers know what will be offered for the day. This is a written advertisement. ]]> 2021-04-08 04:25:57 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394301459 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394301714 This is the sign you see in town in front of the restaurant. You can see this as you drive along the main street in Covington. ]]> 2021-04-08 04:26:07 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394301714 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394301910 This is an image posted on a customer's social media of their meal from Benjamin's. This is done in favor of the restaurant to create positive feedback and reviews on social media websites. ]]> 2021-04-08 04:26:13 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394301910 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1394302042 This is an image right off of Benjamin's Facebook page online. Their Facebook page consists of all Holliday specials and the full menu. ]]> 2021-04-08 04:26:18 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1394302042 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1425338569 Marketing and sales are two components of a business that need to work together in order to succeed. These two aspects of a business need to work together to create a main target audience and to maintain a consistent database.]]> 2021-04-16 13:33:23 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1425338569 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1425411188 As a business is making decisions or changes about the company it is crucial to sit down and brainstorm ideas. In many cases, better ideas can form when two components are combined into one. In this case, a marketing team and a sales team can bring their heads together to form one major idea. ]]> 2021-04-16 13:48:05 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1425411188 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1425425229 It is necessary for a business to define a specific target audience for their products. The marketing and sales team need to be on the same page about this to determine what products to sell and when. Marketing would come up with what types of products to sell while the sales team would determine how to sell them. Once this is figured out the business as a whole could then define what audience will be their main audience. ]]> 2021-04-16 13:50:45 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1425425229 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1425437736 Once ideas have been brainstormed and audiences have been targeted, marketing and sales strategies can begin to be formed. Previously mentioned, the marketing team would decide what products would be best to promote while the sales team will decipher how to sell these products. Both teams could give input on both aspects to work together as well. Strategies in the work field when working together need to correspond, so it would be crucial for both teams to work together. ]]> 2021-04-16 13:53:04 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1425437736 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1425451868 An example of a business that uses these strategies could be any business really, but the one I would choose to explain further would be Starbucks. Since I did some research on them previously, I was able to understand their marketing and sales strategies on my own terms. Starbucks creates new drinks and food items all the time. The marketing team brainstorms what types of specialty drinks and food items to sell depending on the time of year and the sales team decided how to promote and advertise them. ]]> 2021-04-16 13:56:03 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1425451868 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1503183519 Kize Concepts energy bars are a brand of energy bars that centralize their theme around power. As seen in this image, the first image seen when visiting their website, they portray their brand's message by using a picture of a visually strong man holding one of their energy bars. The use of a man makes sense because his arms look masculine, so it makes the centralized theme of their brand, power, come to life. ]]> 2021-05-07 16:51:32 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1503183519 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1503184422 The target market for Kize energy bars seems to be pretty obvious from this image. If I had to make an assumption, I would say their target market would range from teenagers to any adult age that needs an energy boost. In most cases, energy bars are consumed before or after a workout or sources of physical activity, so as long as you are partaking in this the energy bars pertain to you. On the other hand, energy bars can be eaten at any time, so young teens as well as adults who are not partaking in physical activity can also enjoy them!]]> 2021-05-07 16:51:45 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1503184422 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1503185567 Kize energy bars has a couple distinct services they are offering. First of all, they are offering a great snack that provides energy to those who consume them. On the other hand, Kize Concepts also centers their brand around feeding those in need. As seen in this image, the truck has a heart shape with an important message on the inside, "Each Kize purchase helps feed a person in need." This is another way to create a great atmosphere and selling point for your brand while doing it for a great cause. ]]> 2021-05-07 16:51:59 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1503185567 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1503186513 2021-05-07 16:52:12 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1503186513 kgerling https://padlet.com/kgerling/aosast4yj6v4627/wish/1503187446 One strategy that comes to mind with this brand is to extend and broaden their products. Instead of just selling protein/energy bars, create new products! Protein shake mix, protein oatmeal, even energy drinks would work. Energy bars a great, but maybe creating a whole new line of products would truly boom business. Plus, with more business means more donated to those in need. To start off, Kize brand could put out protein shakes. Start with just three flavors, two basic flavors and one with interesting flavors. Then move onto not just protein shakes. Now its energy drinks. Once again create a few new flavors to create a buzz about the new products and so on. One thing to remember about creating new products is to always remember why you are doing it. Keep the main focus on donating and promoting that each product purchased means someone in need will receive a meal. ]]> 2021-05-07 16:52:24 UTC https://padlet.com/kgerling/aosast4yj6v4627/wish/1503187446