Digital communication and social media by LAWERMAN GASCOU Clarisse https://padlet.com/clarisse_gascou/anoxdtq5ref1 Social media trends en-us 2019-09-24 07:34:01 UTC 2024-11-21 07:50:50 UTC hello@padlet.com Rules of the padlet clarisse_gascou https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/388654657 This is your wall. For the next session : 2 articles per person about digital communication and social media from any media. Add a short resume in english.]]> 2019-09-24 07:38:44 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/388654657 Exemple clarisse_gascou https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/388656041 This is an interview of the social media manager of 20minutes. It is about the editorial slant of the newspaper and relationships between journalist and social media staff.]]> 2019-09-24 07:41:50 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/388656041 Decentralized Social Media https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/434960450 The article is about opportunities of using blockchain for more privacy and a better reward system for content creation. There are already some social media platforms that compensate users with cryptocurrency for contributing in their network. I think it will be a big trend and could create a shift.
- Benjamin Kral

]]> 2020-01-23 06:58:10 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/434960450 The most important social media trends to know for 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435051255 Sofia Domínguez

Companies today are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers.

]]> 2020-01-23 12:56:34 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435051255 Social media and their impact on political and social participation https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435065220 Ariana Roldan

The article, talks about the importance of social media as a communication tool, and how is it used by Bolivians to express the real political and social situation about the country because of all the different restrictions that exists on newspapers and television.

]]> 2020-01-23 13:27:51 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435065220 12 Digital marketing trends in 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435065907 Jiaxin LIN
The article tell us new trends in digital marketing and innovation area Marketers can now choose from a dizzying array of options to connect to new audiences, promote their products, or build brand loyalty.]]> 2020-01-23 13:28:39 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435065907 Major trends of social media in 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435071311 Jiaxin LIN
This is a forecast for the possible social media marketing trends done by a Chinese marketing company. It gives the prédictions like there will be more online celebrity marketing, more attention on "story", AR technology, chat robots...]]> 2020-01-23 13:34:10 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435071311 Where is the AESTHETIC of instagram headed in 2020? andreanicole_pb https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435076077 Andrea Pérez
It is an article that highlights the importance of the content and how there are many aspects shaping creative trends. More and more, instagrammers are turning into the "no-edit" edit. It is already popular this trens for personal accounts, however, how is it for brands? This is relevant for the User-Generated-Content: when businesses ask "upload a picture with the hashtag". The trend is becoming a more AUTHENTIC brand and using the same tone of voice and asthetics as your consumer.]]> 2020-01-23 13:41:51 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435076077 6 important trends of social media for 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435079084 Ariana Roldan

This article gives 6 trends to take into consideration for the planification of any marketing department for the year 2020.

- Interaction with costumers is more important than the content.

- Transition to more private experiences, followed by an private usage of social media.

- Increase of social responsibility, link together the online word with the offline world.

- Increase of companies working with micro-influencers, they are more engaged with the brand.

-Content created by followers, it increase 6.9 more the engagement than content created by brands directly.

]]> 2020-01-23 13:44:51 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435079084 Social Media Trends for 2020 50+ experts define the trends you need to know! https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435082996 Sofia Dominguez

The trends are split into 3 categories below:

THE NEXT GENERATION OF SOCIAL
THE NEXT GENERATION OF TECHNOLOGY
THE NEXT GENERATION OF MARKETING

]]> 2020-01-23 13:50:51 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435082996 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435084403 Camila Roa

Social Media and Teens: How Does Social Media Affect Teenagers’ Mental Health

Studies are showing the relationship of mental health and the use of social media. In a negative way, causing depression and high levels of anxiety.

]]> 2020-01-23 13:53:10 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435084403 The 5 Important Social Media Trends to Watch in 2020 andreanicole_pb https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435085940 Andrea Pérez
1. Balance between private and public. Nowadays, brands should focus on developing a relationship between the brand and its customers, and creating a sense of community WITHOUT having the consumer feel like they have been invaded. (their public space). The use of bots is an example of the automatation that brands use in their contact with consumers in private "spaces" such as Facebook.

2. Employee Empowerement
In 2020, employee advocates will use social media to highlight the good work their companies are doing. This year, one of the trends is to make this a priority, because your employees will SPEAK UP.

3. Tik Tok
Brands should identify this app to get more young people involved in their brand. Some of the insights is that 60% of users of this app are from China

4.Social analytics focused in performance.
Brands need to generate CONVERSIONS.

5. Omni-integration
Brands should not only focus on social media but connect the strategy to their website and other traditional channels. Not focus only in "clicks that generated a sale" but how the post you made on FB was the cost for you to get a customer and HOW this person after seeing your post decided to not clic on the ad BUT go to the store.]]> 2020-01-23 13:55:55 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435085940 5 Social Media trends in 2020 for Colombia and Venezuela https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435090247 Alejandra Martínez Rodríguez
This article defines the five social media that will trend for the Colombian Market:
1. User content generation
2. Storyscaping
3. Content with welfare marketing
4. Social Commerce
5.Viraljacking]]> 2020-01-23 14:02:53 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435090247 Chilean anti-rape anthem becomes feminist phenomenon. https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435099869 Camila Roa.
Anti-rape anthem performed in Chili, has gone viral using social media platforms spreading across Latin America, Mexico, Colombia, France, Spain and the UK.
The anthem talks about how the rape victim is usually considered guilty and how the government plays an important role in this decision.

]]> 2020-01-23 14:16:46 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435099869 Social Media Trends 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435109412 Zhiwen ZHU
This article introduced new trends that marketers reveal the trends shaking up the social landscape. They want to unify private and public engagement, feel the impact of TikTok’s rise, and strive to balance brand and performance marketing.

]]> 2020-01-23 14:29:37 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435109412 The use Of Chatbots margauxverrue1997 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435111323 - Margaux Verrue -

These are automated response system that allows you to reach customers at the right time, in the right place and with the right context

]]> 2020-01-23 14:32:17 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435111323 The use of Influencers on Instagram margauxverrue1997 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435115371 - Margaux Verrue - ]]> 2020-01-23 14:37:37 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435115371 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435119665 Gaelle Atallah

Social media has revolutionized how we interact – and how we shop. Brands are watching closely, and have begun abandoning TV spots for online advertising. And social analytics is the key to its success.
many retailers are not taking full advantage of the insight social analytics offers. As a result, they’re spending lots of money on online activities that are largely meaningless to their brand’s bottom line.

Why? Online is enticing in its own right, particularly in light of viral successes they see others experience. They see influencers like Kylie selling out of $65 hoodies in minutes thanks to an eight-second clip of her singing a phrase.

]]> 2020-01-23 14:42:39 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435119665 Social media trends in China https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435120100 Jiaxin LIN
Social media platforms are changing the chinese market. Every day, more than 770 million active Chinese Internet users post new conversations, share stories and create content on social media platforms-while Chinese adults spend an average of 6 hours a day on the news media. Within, live and short video platforms are new thriving market.]]> 2020-01-23 14:43:11 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435120100 The social media privacy disclosure https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435121470 Bingyue XU
This article introduces few global events that shows on social media the privacy disclosure is obviously and very common.]]> 2020-01-23 14:44:49 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435121470 It's time to embrace new social media trends in 2020! chenglanwang93 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435123043 CHENGLAN WANG

The social media is so dynamic that we could hardly keep up with the trend of every moment.

Currently, the social media is getting more involved in technology, and those very new technology shall definitely effect the social media trends.

]]> 2020-01-23 14:46:46 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435123043 2 trends in digital communication and social media (Kevin Paz) https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435124473 1. The first trend that caught my attention was the importance and impact of UX & Design for both companies and users. Like the article mentions, 5G will give users speed like never seen before. This, will allow designers to increase in engaging content and personalize said content. Furthermore, the companies, organizations or groups creating the content will face a huge challenge to create dynamic and interesting content in order to fulfill the expectations of users.
https://trends.uxdesign.cc/

2. The second trend that caught my attention was the appealing alternative that micro influencers will be for companies. The level of engagement, authenticity, impartiality and personalization that these influencers can offer are of great value to companies. It is true that macro influencer are still well in demand, but these micro influencer might be a perfectly good option for companies willing to take a different strategies. It has already been proven that engagement and sales rise with these influencers

]]> 2020-01-23 14:48:33 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435124473 The Relationship Between Social Media, Cryptocurrency and Blockchain https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435125263 Kunal BHASIN
Blockchain-based social media networks can offer:

Truly decentralized social content. A blockchain-based social media network will be decentralized with no central server. This gives control to the users and the content they choose to post. The entire network itself will oversee the management of the social network. No more bending to the whims of Facebook or YouTube.
More secure social network. From hackers to government sponsored information sharing, current social media networks are gathering up user information and selling it to the highest bidder. Crypto-based social channels can allow users to maintain their personal and online data and habits. This enhanced security is in many ways a breath of fresh air for social fans.
Better consumer payment options. Consumer transactions that happen over social media can be cumbersome, since there are only a handful of ways to make payments. This is also bad for marketers who spend a hefty amount on social ads with poor ROI. A crypto-based social platform can change all that. Users will get more ways to pay, and pay securely. Advertisers can net better leads and attain consumer data using Basic Attention Token (BAT) processes.

]]> 2020-01-23 14:49:29 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435125263 Sustainability Campaigns in social media https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435126641 The article points out the trend of pointing out sustainability efforts of companies and raising awareness with the example of some companies such as H&M, Tom's and SAP.
-Benjamin Kral]]> 2020-01-23 14:51:00 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435126641 Summary of 5 social media trends in India https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435126746 He Chunyun

Increase in AR & VR.
Growth in Influencer marketing.
Social media will be a mainstream seller.
Short span content will increase.
Videos will make up 82% of online content by 2022.]]> 2020-01-23 14:51:07 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435126746 Social Media Powered by AI Is Here https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435129750 Kunal BHASIN
The Social Media Robots Are Here

For the last two years or so, most of the work I’ve done and been exposed to in the AI-powered digital marketing world has been focused in these areas:

Email testing and optimization
Web content testing and optimization
Mobile testing and optimization
Behavioral data pattern recognition and ID of “best” and disenfranchised customers, as well as likely advocates and influencers

]]> 2020-01-23 14:54:48 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435129750 Chinese Social media is popular in India https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435131634 Bingyue XU
This article said Chinese social media would have 10 billion users very soon cause it really popular in India. ]]> 2020-01-23 14:57:03 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435131634 Content consumption Social media trends in 2020! chenglanwang93 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435133702 CHENGLAN WANG
To those users whom are willing to build stronger, and more engaged audiences, here are seven social media trends to try in 2020.

1.combined with a number of data privacy and security concerns have helped to plant the seeds with a whole new type of connection.
2.Embracing imperfection is becoming more and more popular.
3.Content that exists for a short period of time is one such approach, best demonstrated by Instagram Stories and Snap.
4.Without the consistent regulation of paid content on social media platforms, users are becoming wise to the push of brands through major influencers who are going off-piste with their own branding in order to support their salaries.
5.Any social media strategy in 2020 must include TikTok.
6.Increasingly, we’re switching off our smartphones and plugging into the world of IRL, where social media and its brands can’t get to us.
7.The rate at which content is generated in recent years to feed the beast of several social media platforms has built a cycle of burnout for both creators and users of these platforms

]]> 2020-01-23 14:59:34 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435133702 How Indonesians embrace the digital world https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435143248 Rafida Zata Yumni LASINDRANG

Indonesian averaged 8 hours and 36 minutes online per day, much more than the global average of 6 hours and 42 minutes. Time spent on social media also surpassed the global average, Indonesians spent 3 hours and 26 minutes browsing social platforms, the fourth highest globally.]]> 2020-01-23 15:10:24 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435143248 digital-marketing-trends-2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435143350 Sunita
1. Rise of rise of new social platforms
2. Vernacular will go mainstream for brands
3. AR will pick up momentum
4. Voice will also start driving e-commerce
5. Better audience targeting through AI and first-party data
6. Influencer marketing will have a rocky 2020
7. Online to Offline Attribution will be more prevalent]]> 2020-01-23 15:10:32 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435143350 Tendance of digital communication for 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435143800 He Chunyun
The appearance of new conversation platform like Tiktok.
More data is used.
The monetisation of instant distribution and platform becomes pivotal.
The digital activities are close to ecological ones, "click clean".
SEO generating traffic has ended but generating more visibility instead. Google has no longer become a searching engin but an engin of response.]]> 2020-01-23 15:11:01 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435143800 10 social media trends -2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435144575 Emmanuel Ebbi]]> 2020-01-23 15:11:57 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435144575 Three Social Media Marketing Trends To Watch In 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435152041 Rafida Zata Yumni LASINDRANG

Nowadays, Users continue to interact in different ways and use social platforms to engage with brands they do business with. In 2019, 79% of US population had a social networking profile.]]> 2020-01-23 15:21:40 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435152041 3 Evolving trends to Embrace https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435152078 Emmanuel Ebbi]]> 2020-01-23 15:21:42 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435152078 The next generation of social media marketing https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435152755 Sören Krüger

some of the key trends are:
-> rising importance for the handeling of sensitive user data
-> increrasing influence of AR & VR in social media
-> user generated content will be of rising influence
-> TikTok will be part of every marketing strategy (not just the big five)]]> 2020-01-23 15:22:35 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435152755 Four major media trends forecast for 2019 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435158186 Yerou ZOU
This article is talking about 4 major media trends forecast for 2019 that changing the Chinese market.

1.Live and short videos

The advent of video and photo sharing platforms like Tiktok has allowed consumers to learn more about the lives of friends, the brands to buy

2.E-commerce

China has the world's largest e-commerce market, and it will continue to grow in the coming years. And with the Alipay payment and Wechat payment, the progress of e-commerce will climb to the peak in Chinese market.

3.Social platform search engine

Like baidu search engine in China, it will profit from the advertisement for company or other commercial activities.

4 Mobile news applications

Since the advent of smartphones, Chinese consumers have increasingly relied on digital platforms and mobile applications to live their lives.

]]> 2020-01-23 15:28:34 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435158186 Influencer Marketing in Vietnam https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435211292 Minh Quan PHAM
This article follows the rising trend of Influencer Marketing in Vietnam as well as providing some statistics and techniques to set up a Marketing campaign using Influencers in Vietnam market.]]> 2020-01-23 16:41:13 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435211292 What makes TikTok different from every other social media app? https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435211961
It is “one of the first companies to launch mobile-first products powered by machine learning technology.” Further, it was founded in an effort “to combine the power of artificial intelligence with the growth of mobile internet to revolutionize the way people consume and receive information.”
Basically, through its use of various kinds of artificial intelligence—like using facial recognition for its filters and filling one’s feed with highly customized recommendations—the app is able to provide its users with exactly what they want and nothing they don’t want.
TikTok’s bulk users are in general 24 years old or even younger.

]]> 2020-01-23 16:42:08 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435211961 Cybersecurity Law in Vietnam https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435218698 Minh Quan PHAM
On January 01, 2019, National Assembly of Vietnam approved the new Cybersecurity Law which requires foreign online service providers to set up local offices and store data within Vietnam as well as requiring these companies to give administration access to popular apps such as Facebook, Instagram, etc.]]> 2020-01-23 16:50:44 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435218698 Current situation, problems and trends of Weibo development in China https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435219291 Zhiwen ZHU
Weibo has been one of the biggest social media in China. Weibo users are growing steadily and content is rich and diversity. But weibo is also facing excessive commercialization, vulgar hype and other problems. In the future, weibo will develop into vertical content distribution, vertical content distribution, video diversification and matrix layout.]]> 2020-01-23 16:51:30 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435219291 Is Instagram The Social Media Service For Business In 2020? mgallardoc7 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435224483 Michelle Gallardo

What sets Instagram apart from other social media services is in the fact that 80% of accounts actually follow at least one business or brand, and 200 million "Instagrammers" actively visit business profiles daily. Moreover, 70% of users turn to Instagram to look up a brand, while 60% of users learn about new products via the social media service.

Only about 11% of active users are in the United States, but the 2020 estimates are that it will still account for some 112.5 million American users. By contrast 70 million users are in Brazil, 69 million in India and 40 million in Russia.
Interestingly, males account for 51% of total users on Instagram.

]]> 2020-01-23 16:58:37 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435224483 Is Artificial Intelligence Biased??? https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435224629 Many companies are looking to deploy AI systems across their operations, being acutely aware of those risks and working to reduce them is an urgent priority.

It judges a candidate based on their color.
AI can discriminate between male and females based on the keywords it reads.
How does it helps the companies?

Bilal Jawed]]> 2020-01-23 16:58:49 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435224629 A Marketer’s Handbook to Social Media Usage in Latin America https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435230741 Liliana Suarez

Social media is one of the fastest ways of reaching a Latino directly.

Each time, Latin Americans are more connected thanks to the growth of technology and internet connectivity which they didn't have before.
Approximately 84,5% of Latin Americans are active social media users.

The most popular social media sites in Latin America are:

Whatsapp (415 Million Users) Low Cost, High Speed of Communication, Free Phone Calls, included in the phone plan.
Facebook (390 Million Users) Entertaining, Personal, Convenient, Helpful in remembering birthdays, Serves as a point of convergence
Youtube (233 Million Users) Free Music, Stream TV & Movies, Access to Information & Education
Instagram (150 Million Users) Free Advertising Tool, Mobile-based, Younger Audiences
Twitter (102 Million Users) Latin American users tend to be male, Political communication by state leaders, Direct contact to celebrities, usually soccer stars and other athletes

Some others:
Snapchat Overly Friend-Focused, LinkedIn Overly Professional,Tumblr Overly Private

]]> 2020-01-23 17:07:29 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435230741 Social Media and Its Role in Marketing https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435232204 Yerou ZOU
This paper discusses about the ideas of social media and social media promotion and other aspects like the development and advantages, aspect and importance of social media in promotion, social media promotion methods.

As the progress of digital society, social media play a vital role in promoting the performance of a company.Community Press Marketing (SMM) offers three distinct advantages for enterprises as well as small business. Company should not only promote, but also should interactwith consumers to meet their satisfaction.

And company who seize the opportunity engage themselves with social media will benefit from it.

]]> 2020-01-23 17:09:44 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435232204 How Is Social Media Changing Elections in Latin America? https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435239609 Liliana Suarez

After 2016 United States election, it became a trend to use social media for Latin American political campaigns.

The policy and government affairs for Latin America at Google says:
A multi-stakeholder approach is needed, where Internet platforms jointly with civil society, traditional media, governments and political actors can work together to address some of the most challenging issues for digital democracy: fostering access to accurate information, helping people to understand where to vote, providing information on the different candidates, and enhancing transparency and accountability during electoral processes.

Google has been working with electoral authorities and doing updating for having a clear process of election. ]]> 2020-01-23 17:20:32 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435239609 How Jio Telecom transformed the Telecom industry in India. https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435241044 # Huge spike in data usage and voice traffic.
# A sharp decline in consumer spends on telecom.
#Average revenue per user has fallen 41% to Rs74 per month in the past three years.
# The industry revenue fell drastically.

Bilal Jawed]]> 2020-01-23 17:22:42 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435241044 China cancels Lunar New Year events over deadly virus fears liujuan2019a https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435250339 JUAN LIU
This article is about why chineses government cancelled the Lunar New Year celebrations and what's the influence on people's life situation , their cocerns and panic about this virus.
According to Washington post，Beijing has canceled mass Lunar New Year celebrations and put four cities on lockdown in an effort to control the spread of the deadly coronavirus virus. On China's Weibo messaging service, state-run newspaper Beijing Evening News said the city government is canceling the events "to strengthen prevention and support" as hundreds of millions of people are planning to travel for the Chinese New Year holidays this weekend. The Beijing government added that they would provide more information "as the epidemic situation evolves."

]]> 2020-01-23 17:35:45 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435250339 AI and Social Media https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435252826 An interesting trend: two powerful ends coming together along with a great investment for both. How will it impact other industries? Looking forward to it. AI and machine learning is already a great tool used in making decisions, it would be interesting to see them both working together and helping brands communicate themselves to the public.
Ahmad Karanouh]]> 2020-01-23 17:39:24 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435252826 Goodbye likes? https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435258770 So I have read about this news on Instagram a while ago, however, I did not expect it to become a trend. I assumed that some countries are applying it for socio-cultural grounds. I believe this may be good for society as it may shift consumers' perception about social media, and remind themselves that it is not all about looks, features, and other things.
Ahmad Karanouh]]> 2020-01-23 17:47:59 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435258770 How Has Social Media Helped Organise Protests Against CAA? https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435276461 Recently, there have been lot of issues in India and one of which was about a citizenship bill which was passed by the supreme court of India. This got huge attention and it was popular for months on the social media platforms which helped the public to gather huge audience for seeking government's attention on this matter so looking at this situation we can guarantee that any kind of information in today's world can travel at a speed of light.
-Shailesh Jadhav]]> 2020-01-23 18:12:15 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435276461 This startup is fighting India’s fake news problem on WhatsApp https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435281964 We all know the power of communication and in today's world there are multiple & easy ways to communicate or to raise your voice by just using a mobile phone. Whatsapp has emerged as big communication application which has a great network globally. So Whatsapp being so big also comes with many problems which resulted into fatal incidents. For instance in India the number of online users are increasing rapidly day by day because of which there is alot of miss communication. There were cases that people were killed in different parts of the country because of the circulation of a fake news on Whatsapp. So that's why there are various startups which are coming up to avoid such situations among the users of such applications.
-Shailesh Jadhav]]> 2020-01-23 18:19:17 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435281964 Effective use of social media by B2B companies for marketing sustainability stories https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435317789 As the importance of sustainability is increasing day by day in every field and every operations, sharing the sustainable efforts performed by a company plays an important role in attracting more consumers towards it. For new entrants or medium sized B2B companies, social media is a potential platform for storytelling and to gain emotional attraction in the competing market.
Geevarghese Madathikudiyil John]]> 2020-01-23 19:07:26 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435317789 RELIANCE ON SOCIAL MEDIA IN TODAY’S SOCIETY https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435326605 Social Media is characterized by its interaction, connectedness, and user-generated content. In the present society, the utilization of social media has become a fundamental day by day action. Maybe the most compelling social media tool is social networking sites. Facebook, Twitter, Tumblr, Blogger, LinkedIn, and Google + are all familiar foe every person in the society. Nearly everybody from the ages of 13 to 64 has a Facebook account. As per the Nielsen Social Media Report, Online networking sites is currently starting to affect its users' Decision Making Processes. Every colleges, colleges, restaurants, products, companies, etc have their own blogs and Reviews, so many of the people are taking decision according to this review. Moreover, Social media is one of the main tools used in the marketing world. Every Entrepreneurs and small business owners rely on Social media sites to expand their business world-wide, so we can tell that the future of marketing will be shaped by social media
-Cherian Geo Jacob]]> 2020-01-23 19:19:31 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435326605 Social media and Environmental impact https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435330356 Social media platforms have been progressed as an important knowledge base for people to know about and a good support for decision making these days. It is used as a good platform to create awareness among the people and make them concerned about the environmental issues in the day to day life. Thereby, people are encouraged in responding to the issues, share solutions to the public and take part in fulfilling their responsibility to the environment.
Geevarghese Madathikudiyil John]]> 2020-01-23 19:24:18 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435330356 8 Things That Will Impact The Future Of Social Media Marketing https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435339856 · Content Overload

· Regulations

· Talent Gap

· Conversational Marketing

· Public to Private

· Virtual Spaces

· Smart Speakers

· Artificial Intelligence

- Cherian Geo Jacob

]]> 2020-01-23 19:37:46 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435339856 Five Social Media Trends for 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435340136 Qinyu SUN
It is undeniable that social media has had a profound impact on many aspects of society. Social media has gone far beyond its original purpose of connecting individuals, and has transformed the way individuals, organizations, brands, businesses and governments communicate.
Let’s jump in and check out the top five social media trends emerging in 2020.
1. Popularity of 'ephemeral content'
2. Continued Growth of Video
3. Big Changes for Influencer Partnerships
4. Gen Z to Drive VR and AR Adoption
5. Stricter regulations for social media]]> 2020-01-23 19:38:13 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435340136 Diversify with TikTok https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435343864 Natural reach on TikTok resembles nothing they have at any point seen. It's superior to even the beginning of Facebook. Make content that will reverberate with the intended interest group, however ready to test and emphasize after some time to perceive what works best. TikTok has unimaginable outcomes for their customers. The promotion stage is beginning period yet the ROI is extraordinary as well.
- Rahul Venkatesha Kaashyap]]> 2020-01-23 19:43:30 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435343864 Utilize Social Media as a Discovery Engine https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435354297 It is safe to say that you are utilizing online life to drive direct traffic and marked pursuit? If not, you ought to be in 2020.
The goal of social media is driving top-of-channel searchers to brand-explicit hunt– ease on the social end; amazing potential incentive on the inquiry traffic end. In any case, that is only one approach to utilize internet based life as a disclosure motor. You can likewise utilize online networking to highlight private informing and instant message clubs to keep in contact.
-Rahul Venkatesha Kaashyap]]> 2020-01-23 19:59:15 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435354297 Instagram, youtube, tiktok stars are clicking with Indian brands. https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435360033 Sunita
By 2020, global influencer marketing is poised to be a $20 billion industry. Of this, India accounts for a fledgling chunk of between $75 and $150 million.
In a way, it is a modern-day version of traditional celebrity endorsement. Brands collaborate with “influencers” who have a loyal following and could sway their followers by plugging ads into their content.

]]> 2020-01-23 20:08:19 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435360033 France on strike liujuan2019a https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435373103 JUAN LIU
This video showed tens of thousands of French went on strike to protest against President macron's pension reform policy. In the course of the demonstrations, there were also a large number of security officials to keep the protest in order.A female reporter in the midst of protests in Paris being grossly pushed by the security officials.

]]> 2020-01-23 20:31:16 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435373103 Main Social Media Trends in 2020 yanleicatherina https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435388945 Lei Yan

1.Major social brands are struggling to transition from public to private:
For example: Messenger, Instagram, and WhatsApp are working to respond to the global consumer demand for a more intimate social experience. The continuous promotion of privatization is part of social transformation, which will attract people's attention, and at the same time promote brands to adapt to the development of today's society . Brands must use public resources to expand their reach while entering the private channel to focus on one-to-one engagement and deeper relationships with customers.

2.Customers occupy a central place in today's world:
Due to data privacy issues, fake news and malicious content, we have lost a lot of trust in social networks. As mistrust of traditional social networks intensifies globally, trust among consumers continues to decline. This requires the new social networking company to build a strong internal culture and expand its corporate purpose through the advocacy of its employees and customers.

]]> 2020-01-23 21:03:32 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435388945 Colombia alista estrategia de seguridad digital para el 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435389804 Alejandra Martínez Rodríguez
This article talks about the strategy of digital security that Colombia will implement for 2020.
In the last year, digital crimes have been increasing. Therefore, Colombians are asking for regulations and punishments to the bad usage of social media and digital communications

]]> 2020-01-23 21:05:54 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435389804 There Are Now 15,000 Deepfake Videos on Social Media. Yes, You Should Worry. https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435391312 Deepfakes have proliferated across social media leading to alarming concerns amongst netizens.

Deepfakes are created through deep learning which uses layers of artificial neural networks to train computers to perform a task. To create a deepfakes, a special program is used to take images of a targets face and swap it onto someone else face in a video.

According to DeepTrace, there are approximately 15,000 of these misleading videos on Social Media. Additionally, ByteDance and TikTok have secretly implemented this technology into their apps. Additionally, a Chinese app called "Zao" uses AI to blend one person’s face into another’s body as they move and synchronize their expressions. Source - https://techcrunch.com/2020/01/03/tiktok-deepfakes-face-swap/

Overall, this presents a challenge between free speech on social media versus malicious expression which creates a rise in sharing disinformation amongst people.

What are the potential consequences of of deep fakes? - -- Destruction of reputations, artificially boosting stock prices and revenge porn.

- Hasith Kapugeekiyana.]]> 2020-01-23 21:09:33 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435391312 Live shopping has become a new tread https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435393412 The biggest difference between live broadcasting and general videos is that it has more timeliness and interaction. Brands can break the distance between consumers and immediately solve problems for consumers. According to a survey by New York Magazine, about 80% of respondents are more willing to watch a live stream than read an article; 82% of respondents said that compared to interacting with a post on the community, they prefer a live broadcast. Live broadcast shortens the hesitation period of consumers when shopping, breaks the restrictions of e-commerce

-Chia Hsuan, Lin

]]> 2020-01-23 21:15:06 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435393412 Privacy is the future https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435396050 "Privacy is the future!" Facebook CEO Mark Zuckerberg, who has been questioned in recent years, announced at the 2019 Facebook Developers Conference that user privacy will be an important pillar of future development of Facebook. This announcement not only echoes the aspirations of Facebook friends but also caters to the increasingly obvious changes in the market. After all, private messaging, time-limited dynamics, and small communities have become Facebook's fastest-growing applications. Fast Company cited a survey report from research company GlobalWebIndex, which states that 63% of people now prefer to share and discuss through undisclosed channels, and this trend will only accelerate in the next few years.

-Chia Hsuan, Lin ]]> 2020-01-23 21:21:59 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435396050 Five Unconventional Social Media Trends in Sri Lanka https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435404997 1. Facebook is actively used by males who account for 70% of the total usage. Of which, the majority of this percentage belong in the age group of 18-24.

2. Sri Lankan cricketing legend Kumar Sangakkara is more popular in terms of FB likes in comparison to the combined likes of five of the leading brands in SL. (i.e. Bank of Ceylon, People’s Bank, Commercial Bank, Dialog and HNB)

3. Shakira is more popular compared to local musicians and celebrities. (with the exception of Kumar Sangakkara)

4. The sixth most popular athlete in Sri Lanka based on the number of Facebook fans is wrestler John Cena.

5. Local brands that are popular on social media are often either technology based or upmarket retail brands.

- Hasith Kapugeekiyana]]> 2020-01-23 21:45:25 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435404997 2 trends of the social media https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435411996 I. more and more social media link with the short video and could comment, like. Users could expand their own relationship by sharing or commenting the short video.
II. the technology of Internet of Things could be applied on all kinds of social media. This trend could make the public enjoy the fun of playing these application, meanwhile benefit their own demands.

-Leyu HOU]]> 2020-01-23 22:07:38 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435411996 The changing position of social media in 2020: What does it mean for marketers? https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435426663 For years, marketers have been using social media platforms like Twitter, Instagram, and Facebook to boost their business.

But we can see changes in Social media, such as Mark Zuckerberg's announcement to change Facebook's news feed, Twitter deleting more than 1 million accounts a day, and Instagram's algorithms preventing branded content from reaching their audience. This is because users believe that the personal shopping experience of social platforms through user data violates their privacy, while the living conditions of others on social media make users feel anxious and affect their mental health. In addition, the large number of advertisements on social media degrades the user experience.

Therefore, marketers should focus on engaging or collaborating with influential people like bloggers, vloggers and social media stars. In addition, focusing on niche communities, online communities and emerging social platforms can attract social media marketing. Also, selling stories, not products, stories can personalize your brand.
- Yue LIU

]]> 2020-01-23 23:07:28 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435426663 For China’s Social Media Giants, It’s a Battle for the Ages https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435430902 Xianqian Zhou
This article shows two trends of social media by comparing Tiktok and Wechat. One is the popularity of short video mode, the other is that some social platforms integrate multiple functions. For example, Wechat has transformed itself from a social messaging app to a one stop "super app" that includes private messaging, social media, e-commerce, mobile payments, ride hailing, food delivery, business to business transactions, and even games.]]> 2020-01-23 23:26:28 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435430902 Tsingtao Beer St Summer Campaign https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435436553 Xianqian Zhou
The social media trend of Tsingdao beer, a Chinese company, was mainly to use pop music, emoji and animation to do publicity this year. Compared with simply displaying activities and products, its video content was more focused on interviews. They interviewed participants in order to improve customer engagement.]]> 2020-01-23 23:54:00 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435436553 TWO SOCIAL MEDIA MARKETING TRENDS https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435437366 2020-01-23 23:57:59 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435437366 Chinese New Year's battle on major social media https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435439051 —By Zichen WEI
The Spring Festival has always been the most important festival for Chinese people. The topics surrounding the Spring Festival are endless. Various social media are also unique in order to attract customers. Red envelopes (similar to the discovery of gold rewards for users in order to attract customers), as one of the most symbolic Chinese traditional customs during the Spring Festival, have been highly sought after by various applications for five years. Various ways of the media in the upcoming Spring Festival.]]> 2020-01-24 00:06:40 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435439051 TWO SOCIAL MEDIA MARKETING TRENDS https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435440112 Building Online Community: Social media offers people a platform to connect and interact with each other. Extremely busy people tend to detach from the world because of their busy schedule and even close friends disconnect from each other when faced with busy schedule. People resort to social media to become part of a community where they feel valued and loved. Social media marketers are devising strategies to build an online community in order to grow their customer base.

Humanizing Your Brand: Marketers have become aware of the need to put out contents that their audience find relatable. It is necessary for them to humanize their brand beyond just selling products and services. The use of memes, slang and pop culture are increasingly being used to relate to customers.
- Chinonso Emezie

]]> 2020-01-24 00:12:04 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435440112 2019 China Social Marketing Report. https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435442971 - By Zichen WEI
Summarizing the past is to better look to the future. At the beginning of the new year, Vientiane is updated, followed by the 2019 China Social Marketing Report. This is a very instructive for a supermarket with a population of more than 1 billion The investigation report, whether it can accurately interpret and correctly grasp the future market trend has become the key to the profitability of social media companies and celebrities with huge followings. This article profoundly reveals the current state of Chinese social media in the past year, and it will be very enlightening for those in the torrent of new media.]]> 2020-01-24 00:25:42 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435442971 influencer marketing https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435521036 Jinto Louis
this article shows what is is influancer marketing and how does it work differently from the brand ambassador. influencer marketing is become a trend in Indian social media. ]]> 2020-01-24 09:01:34 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435521036 chat bots https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435524075 jinto louis
chat bots are started to emerge in indian digital marketing field and it become a major trend in the market now. the article talk about the main chat bots which are trendy in 2020.]]> 2020-01-24 09:15:17 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435524075 Short content will become more and more popular https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435537230 CHANG LU
Short content is content that is displayed for a short period of time and then disappears. Instagram and Snapchat's "stories" are perfect examples of this kind of content.

Today, people's attention spans are short, and the way they like to consume content has changed. This is why content formats such as "stories" have become popular. They are short, engaging and addictive, and people can spend hours scrolling through story after story.
More use of augmented reality
Augmented reality augments our reality by adding digital elements and changing how things actually look. Social media platforms have found interesting use cases for this technology and have begun to adopt augmented reality in recent years.

Instagram, for example, USES augmented reality to create numerous photo filters. Surely you've seen those filters that add beauty, sunglasses or rabbit ears? It's just augmented reality on social media.

This trend, while very popular on Instagram and Snapchat, will be adopted by other social media platforms in the coming years. Facebook, for example, introduced an AR filter before Instagram, but it only became popular later. Facebook is also experimenting with other AR and VR features and will roll out more applications of the technology in the future.

The use of AR on social media is not limited to photo filters for interesting posts and stories. Brands can also use augmented reality to provide a better shopping experience.

Sephora, for example, is a longtime augmented reality (AR) beauty brand that allows customers to try on makeup before buying. While this feature has been around for a long time in their mobile apps, they also recently launched it on Facebook.]]> 2020-01-24 10:02:57 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435537230 Social media trends in China 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435539806 CHANG LU
Live and short videos
The emergence of video and photo sharing platforms like TIKTOK makes it much more likely that we will learn more about our friends' lives, the brands we buy and the key opinion leaders we follow. However, getting consumers to know what you're doing and to be satisfied with your level of B2C engagement can be a challenge today. That's why short clips and live videos on platforms like TIKTOK and tudou became so popular last year. These types of videos allow brands to share real-life content with consumers in real time, and then consumers can comment, thumb up and share videos with their friends in real time.
The electronic commerce
China has the world's largest e-commerce market, and it will continue to grow over the next few years. Therefore, the gap between social media networks like WeChat and e-commerce platforms like alibaba has been narrowed, thanks to social media payment platforms like alipay and WeChat payment. In such an environment, turning Chinese social media users (or consumers) into paying users will only get easier. In fact, alipay and WeChat payment are now the most popular forms of online payment in China. WeChat payments attracts more than 600 million users per month. In addition, an increasing number of e-commerce shopping festivals, such as 11/11, have had a significant impact on new brands entering the market or existing brands wishing to test new products.]]> 2020-01-24 10:12:11 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435539806 Trends to follow in 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435557175
in 2020, quality should be preferred over quantity and everything should be done to design particularly engaging content (podcasts, live content with augmented reality, etc.). Authenticity too should find a real place in brand communication.

]]> 2020-01-24 11:21:13 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435557175 Trends to follow in 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435557812 -Othman NAZIHI

In 2020, quality should be preferred over quantity and everything should be done to design particularly engaging content (podcasts, live content with augmented reality, etc.). Authenticity too should find a real place in brand communication.
1. The proliferation of private groups
2. Authenticity first
3. New opportunities thanks to the TikTok phenomenon
4. The rise of the micro-influencer
5. Quality rather than quantity
6. An omnipresent role of information
7. Podcasts invade social networks
8. Always more content… in augmented reality?]]> 2020-01-24 11:23:52 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435557812 Social media ranking in France and worldwide in 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435560510 -Othman NAZIHI
This article shows the ranking of social networks in France and around the world. In France we find facebook with 35 million, Whatsapp with 20 million, snapchat with 19 million, instagram 17 million, twitter 12 million ....
Worldwide facebook still in first class with 2.5 billion users, 1.6 billion whatsapp, 210 million snapchat and 1 billion instagram...

]]> 2020-01-24 11:36:03 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435560510 Virtual & Augmented Reality are on the move! https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435562462 Sören Krüger

Videos are still on the very top when it comes to getting the attention of an audience or create emotions within those who watch it. And in fact emotions is what is all about. However, this will rather sooner than later change dramatically because AR & VR are on the move. Those new technologies will have an increasing influence on how we consume videos and will also open many new possibilities for marketing managers to target their audience. Especially after the implementation of 5G internet infrastructure there are huge potentials for this new technology to become part of our daily life. This will definately be the future in any media consumption and it open the way to new social media marketing strategies.

]]> 2020-01-24 11:44:08 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435562462 Social Trends USA 2020 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435572521 Theo Teoumelessane

1. Social Commerce - The shift from making purchases from shopping apps or online store to making them directly from social media platforms. There is an observable uptick on the increase of shopping-related content on social media platforms, i.e. Instagram Shopping, Tik Tok beta tests & Facebook Customer Care & Community Management.
2. Innovative Social Analytics - as the increased amount of dollars is spent on social media ads, influencer programs etc., the need to accurately capture, analyze and make strategic decisions from the data to align with a firm's goals will be very important. The suggestion is that deeper, inferential metrics are required to show how social media influence consumer behavior and commerce. The firm's who are able to do this and constantly innovate in their analysis methods will be best suited for success.

]]> 2020-01-24 12:29:34 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435572521 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435577872 5 G : Business Grabs opportunity

5G is a new kind of network: a platform for innovations that will not only enhances today’s mobile broadband services, but will also expand mobile networks to support a vast diversity of devices and services and connect new industries with improved performance, efficiency, and cost. 5G will redefine a broad range of industries with connected services from retail to education, transportation to entertainment, and everything in between. We see 5G as technology as transformative as the automobile and electricity.

Through a landmark 5G Economy study, we found that 5G’s full economic effect will be realized across the globe by 2035, supporting a wide range of industries and potentially producing up to $12 trillion worth of goods and

Khalif Belghith

]]> 2020-01-24 12:47:47 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435577872 https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435580195 Top 6 Global Consumer Trends in 2020 .

1.Beyond Human: Embracing artificial intelligence for automation and convenience.
2. Catch Me in Seconds: Seeking quick, concise and multisensory content for instant gratification.
3. Frictionless Mobility: Choosing transportation methods based on individual preferences for a seamless travel journey.
4. Inclusive for All: Focusing on diversity and accessibility for everyone.
5. Minding Myself: Prioritizing mental health and searching for products positioned to address specific well-being needs.
6. Multifunctional Homes: Doing everything from the comfort of home.

Khalif Belghith

]]> 2020-01-24 12:54:31 UTC https://padlet.com/clarisse_gascou/anoxdtq5ref1/wish/435580195