·       Strong understanding of the contemporary fashion, digital, and retail spaces.

·       Strong communication skills with the ability to work collaboratively in a fast-paced environment.

·       Excellent time management skills and a demonstrated ability to meet deadlines

·       Wants to get stuck in and cover a wide range of tasks 

·       Collaborative and personable, happy to help out wherever needed

·       Team management experience 

·       Digital awareness – experience and understanding of how digital channels can work together and how these may cross over into the affiliate channel

·       Initiative – able to think outside of the box and solve problems

·       Organised and Time Management – Task prioritisation of own workload and that of the teams

·       Pro-active and positive attitude

·       Driven and goal orientated

·       Excellent communication skills

·       Excellent understanding of digital Key Performance Indicators

·       Excellent stakeholder management skills

·       Strategic mindset

·       Ability to review commercial proposals and negotiate to ensure cost efficiency for the channel

·       Perform well under pressure and deliver results in difficult situations

·       Support the regional growth plans and strategies for EMEA.

·       Support the wholesale sales team on coop marketing planning and execution.

·       Create retail marketing plans that drive traffic, sales and enhance the customer experience in full-price and off-price channels.

·       Create and maintain reports, presentations, calendars, and schedules that illustrate current and future marketing plans.

·       Responsible for EMEA campaign asset + copy send outs, ensuring all wholesale partners have access to the necessary seasonal launch material.

·       Responsible for Marketing department timely invoicing.

·       Support in briefing creative requests to New York HQ: digital banners, bespoke assets + seasonal collateral.

·       Supporting the Marketing and Brand team in the co-ordination of all internal and external events, including attending events to ensure successful execution.

·       Bring and share ideas with the team to enrich upcoming projects (including research, mood boards etc).

·       Coordinate and produce wrap reports for each department project.

·       Be point of contact for EMEA wholesale trade marketing coverage, owning the launch summary of all activity received per season.

·       Own sample requests – liaising with the EMEA operations team and NY press team to facilitate effective loans.

·       Regular competitor analysis, including attending pop ups, events and navigating digital touchpoints to share with the wider EMEA team.

·       Manage all courier requests and adhoc support.

·       Reports to EMEA Marketing Manager

. Research platform trends (e.g. new trends, holiday led, by hashtag, by vertical etc.) 

·       Work closely with the Marketing Science team to use 3rd Party insight platforms to pull audience and user data, including GWI and 

·       Update seasonal calendar narratives and vertical narratives with new insights 

·       Help generate ideas in response to large briefs 

·       Read and summarise reports, market intelligence and category insights to help team build vertical narratives 

·       Taking on small briefs alone

·       Lead direct reports in the team to execute activity, driving forward the channel in a passionate manner & continuously giving them opportunity for learning & development

·       Leading the day-to-day management and optimisation of boohoo Affiliate accounts across global markets 

·       Monitor and analyse performance against key KPIs and make suggestions for optimisation

·       Quarterly planning with key partners/ networks to keep the strategy focused and refreshed

·       Attend weekly marketing and digital meetings to understand the wider business performance and how the channel can support taking away key actions 

·       Initiate and implement ideas to grow affiliate activities across the different markets in line with the needs of the business and KPI targets

·       Work closely with the Finance team to plan and manage the Affiliate promotions schedule – strategizing promotional offers based on business and profit performance

·       Test and trial tactics – Review of new affiliates or new technologies and identify those which are fitting to grow the affiliate programmes 

·       Lead commercial negotiations with new and existing partners, working with procurement and the wider group where needed

·       Work with internal stakeholders to ensure that all Affiliate marketing activity is tracked, and reported on, correctly

·       Oversee the management of validation process and approve invoices 

·       Regularly audit the Affiliate channel to identify gaps and opportunities

·       Strategic management of wider/larger partnerships such as Student partners and influencer networks

·       Partnership vetting, identifying non-compliant activity and recognizing the necessary actions to take 

·       Immerse yourself in industry news and developments. Be the voice of Affiliate marketing within the business

·       Be fully competent in all technical aspects of the channel’s functionality, including being aware of new technology or upcoming changes which may impact 

·       Proficient with wider partnership opportunities, utilising a plethora of partners to drive sales revenue growth via efficient spend and/or drive ancillary revenue into the business

·       Collaborate with teams across the business (Marketing, Business Intelligence, Finance etc.) to align Affiliate marketing with wider priorities and objectives.

·       Build and utilise relationships with the wider Boohoo Group (Procurement, Legal, Affiliate teams etc.) 

·       Build strong relationships with teams from the affiliate network and/or other external partners to drive the channel forward

·       Provide support and training to junior members of the affiliate team, conducting 1-1’s, annual reviews and input to development plans. Provide members of the wider marketing team/ business support to help them understand the affiliate channel