The lecturer showed and provided us with the template of the creative brief for our reference. Next, we need to complete the draft of the creative brief.

Advertising and Brand Management

Collaborative Project is module. Next Monday is the fifth week, we will have the first presentation of this module, so our group task this week is to complete the proposal, ppt of the speech and speech poster. After voting and discussion in the group, we selected the parts we needed to complete. Part of Section A the team name and the team logo and the roles of everyone in the team have all been completed, in addition to the team contract. The Section I chose is Section B: Customer. I need to do a situation analysis, customer and product background, product evaluation, evaluation of the current consumer and positioning, and I need to complete these things. So this week we need to be well prepared for the first presentation next Monday and the wip meeting on the 26th. My team members are very friendly, we will encourage and help each other, so that we cooperate smoothly, and in the process, we are also improving ourselves.

Advertising and Brand Management

Collaborative Project is module. We have been informed that the date of the first presentation has been pushed back a week and will be held in the sixth week, which means that we have a lot of time to fully prepare it. This week, we will first complete the research questionnaire. The group members will each write a few questions. We then add questions to the Google form, and when they're OK with it, we can distribute the questionnaire to people. We held the first wip meeting on last Thursday 16th and have introduced to the customer. Then this week is the week to complete the proposal, the speech and the speech poster for the next week's speech. Therefore, there are still a lot of tasks this week, but my team members are very friendly and will help each other and communicate with each other in time when they encounter problems. I hope everything goes smoothly in the following work.

Collaborative Project is module. Task 1: Complete the proposal.

2. Complete the group weekly log.

3. Finish the presentation ppt and speech draft and prepare for the presentation next Tuesday.

Advertising and Brand Management Collaborative Project is module. We finished the first presentation this week, and the lecturer corrected a series of mistakes in our ppt, and sent them to our team leader via email to ensure that we could understand clearly. We will correct them. This brings us to the second part: creative execution and conclusion. And starting next week, we're going to start packing and fragrances.

Advertising and Brand Management Collaborative Project is module. This week we started part2. A lot of things need creative design, after discussion in the group, we chose the parts that need to be completed. Then the team leader has scheduled a second meeting with the customer to present our idea to him, and we can continue the next work after getting approval.

Advertising and Brand

Management Collaborative Project is module.

We have completed the new packaging, new flavor and story version of the line draft, we held a meeting with the customer on the 28th, got feedback, the customer said that we need to have a big concept, and the packaging should also highlight the theme of our publicity sterilization, we will revise and carry out the next step. In addition, this weekend, all members of our team will finish the shooting of 30s advertisement video together and take some product photos to complete the social media post. As well as the product periphery and logo updates are in progress.

Management Collaborative Project is module. According to the client's requirements, we have improved the new packaging and storyboard line. The original fruit flavor has been changed to pure natural Chinese herbal ingredients, and the pattern on the packaging has been more detailed, and new elements have been designed. The logo remains unchanged according to the client's requirements. And the bottle body has also been changed from the original portable and formal integration to transparent packaging, which is more tidy and beautiful. Next week we'll finish advertising videos and social media and leds and the rest.

Advertising and Brand

Management Collaborative Project is module. This week, all our team members completed the shooting of the product promotion video together and will edit it. We have improved our new packaging in accordance with customer requirements and suggestions, banners and posters are in progress.

Management Collaborative Project is module，and it's the last week. We finished all the content this week, and on Tuesday we gave a presentation to the customer and opened a booth. Through this semester's study, we have gained a lot and learned a lot of interesting content. What impressed me most was shooting advertising videos and ig post. We worked together to figure out what Angle and posture could make our products more beautiful and better display. A few nights before opening the booth, we worked together until late, discussing how to look good and what to decorate. Most of this module is in the form of group work, which cultivates our teamwork skills, but also improves our communication and problem solving skills. When we encounter difficulties, we communicate together as a team and find solutions together. In this learning process, my team members and I made progress together and gained a lot!