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      <title>Ghia by </title>
      <link>https://padlet.com/cedavakis/aloxcg09ulqdovho</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2022-01-10 22:11:41 UTC</pubDate>
      <lastBuildDate>2025-10-03 19:27:05 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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      <item>
         <title>Client: Ghia</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989137082</link>
         <description><![CDATA[<div>Ghia is a beverage company that offers individuals a spirits-free <em>apéritif</em> designed to continue celebrating without the depressing side effects of alcohol. It capitalizes on its clean method of production containing 0.0% of alcohol, no added sugars and made entirely from botanical extracts.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 21:02:21 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989137082</guid>
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      <item>
         <title>Objectives</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989137696</link>
         <description><![CDATA[<div>1. Raise Ghia's brand awareness. Currently its Twitter page only has 289 followers.<br><br>2. Increase Ghia's subscriber numbers. On the direct website, individuals can subscribe to receive two bottles,&nbsp; a six-pack, or twelve-pack every two weeks, monthly or every other month.<br><br>3. Increase traffic website and sales<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 21:02:49 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989137696</guid>
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      <item>
         <title>Channels</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989137796</link>
         <description><![CDATA[<div>Tik Tok<br>Instagram<br>Twitter&nbsp;<br>Influencers<br>Search Ads<br>Display Ads</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 21:02:54 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989137796</guid>
      </item>
      <item>
         <title>drinkghia.com</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989138565</link>
         <description><![CDATA[<div>https://drinkghia.com/</div>]]></description>
         <enclosure url="https://drinkghia.com/" />
         <pubDate>2022-01-12 21:03:30 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989138565</guid>
      </item>
      <item>
         <title>#feelslikeghia</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989173415</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1531342686/4957b62559925e0f02df583957b65b1a/861FDA4F_4E0B_40BE_8844_576AACC74013.heic" />
         <pubDate>2022-01-12 21:35:38 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989173415</guid>
      </item>
      <item>
         <title>Audience</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989196303</link>
         <description><![CDATA[<div>Health- conscious individuals<br>Mothers-to-be/non-drinkers<br>Male/female ages 21-45<br>Annual Household income $75k +<br><br><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 21:59:36 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989196303</guid>
      </item>
      <item>
         <title>KPI&#39;s</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989196952</link>
         <description><![CDATA[<div>Increase the amount of Ghia bottles sold by 15% in six months.<br><br>Increase website traffic by 20% within three months.<br><br>Increase social media following on all platforms by 15k followers within three months.<br><br>Increase subscribers by 50 within six months<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 22:00:20 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989196952</guid>
      </item>
      <item>
         <title>Strategy</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989203522</link>
         <description><![CDATA[<div>Utilize digital media methods, such as owned, paid and shared to highlight to the Ghia's current brand elements, increase Ghia's brand awareness, and widen Ghia's customer base by fostering online community engagement. Some examples of Ghia's current features include its sleek and simple brand logo, a custom note with each order, sustainable packaging and clean ingredients. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 22:07:33 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989203522</guid>
      </item>
      <item>
         <title>Creative Ideas</title>
         <author>cedavakis</author>
         <link>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989229511</link>
         <description><![CDATA[<div><br>2. Influencers post their own drink recipes made with Ghia drinks on social media, such as Instagram or TikTok.<br><br>3. Run ad campaigns for "dry January" and around the holiday's in March/April, since individuals are more likely to drink beyond their limits during celebrations.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-01-12 22:38:02 UTC</pubDate>
         <guid>https://padlet.com/cedavakis/aloxcg09ulqdovho/wish/1989229511</guid>
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