One thing we noticed was missing are shops around the streets. All of the places we dropped the pin were just roads, tall buildings and trees.

And we found there's people in the street doing their stuff but with no mosaic on their face. And also, there's no rubbish bin.

• remote working

what do they want us to understand about their brand through this video?

• that they are innovative and transformative

• forward thinking

• ‘empower the world’

• ‘empower every person and organisation to achieve more’,

what futuristic technologies can you see in this video?

• smart watches that are all the way round and can turn into remotes

• visual screens that can be annotated with stylus and also touch screen

• big screen video calls

• log into workspaces

• non touch screen grab and drop

what seems desirable and undesirable about this particular future ?

• desirable

• seems quick and efficient under your control

• seems clean and perfected

undesirable

• seems disconnected and controversial for FaceTime through screen instead of in person meet up

how does this video relate to the reading and lecture topic?

• spaces for co-working through digital technologies

Key quote from reading that relates to the analysis of the video:

''serve as sites for support for independent workers through the facilitation of knowledge transfer, collaborative problem

solving, and companionship'' and ''these spaces...stimulate innovations from the ground up''