society the racism is unacceptable. But at the time of publishment
there was no rules or regulations regarding advertising meaning that
advertising companies could publish what whatever they wanted to
even if it had a discriminatory theme displayed within the advert.

that it is a manly thing to join the Navy and if you don't join you will
be on the same level as a woman which in them times, men were
superior to women. Also, the colour is all blue which again
advertises the idea of masculinity and confidence. However, it also
has a bit of red in the advert which isn't complimentary,
monochromatic or harmonious colours to blue so therefore there
must be some reason as to why the Navy have put the colour red in
the advert. Therefore, the red could imply the idea of power and
intensity, which can also contribute to the idea of masculinity. One
thing which I have noted is that the words "BE A MAN AND DO IT
UNITED STATES NAVY RECRUITING STATION" is almost in bubble
writing which to me shows a fun aspect which they could have used
to potentially appeal to a man to try to recruit young men for the
Navy.

woman is used for reproduction and the sex appeal for the man.
This is evident within the advert which merges the sex appeal of the
woman and that the woman is the housewife. The advert clearly
states that "THE HARDER A WIFE WORKS, THE CUTER SHE
LOOKS!". This can clearly show that according to a man in the
1930's that a woman appears more "cute" to a man the more she
does housework.