company reported a net loss of $4 million

operating income was $26 million

net income was $9 million

company reported net sales of $1.359 billion

total comparable sales of 2024 decreased 5%

company reported net sales of $1.347 billion

net loss of $56 million

operating loss was $47 million

adjusted net loss was $39 million

adjusted operating loss of $28 million 

company reported net income of $32 million

compares to a net loss of $1 million

operating income was $62 million 

adjusted net income was $31 million

company reported net sales of $1.417 billion( a decrease of 1% from the previous year)

Fourth quarter comparable sales increase 5%

Sales increased across most major merchandise categories

net sales of $2.106 billion

1% compared to net sales of $2.082 billion for the 14-week fourth quarter of 2023

net income of $193 million,

Operating income for the 13-week fourth quarter of 2024 was $268 million 

fourth quarter 2024 net sales increased approximately 4%

one of the best selling VS bras

add a full 2 cup sizes to cleavage

offered in a variety of colors

$49.95

In January 2025, Chief Financial and Administrative Officer Timothy Johnson announced his planned retirement, effective June 2025

Scott Sekella, formerly CFO of Joann, was appointed as the new Chief Financial Officer

soft fabric for ultimate comfort

available in multiple colors and sizes

ideal for lounging and layering over sleepwear

very classic and recognizable to VS

matching satin top and bottoms available in different patterns/ colors

available in multiple heights as well as sizes

This article covers multiple companies that are on a path to closing down more stores in 2025, including Victoria’s Secret.

In 2020, Victoria’s Secret closed 241 stores

In the following 3 years, 70 locations closed

A different article from 2019 is cited, noting that the company’s decrease in revenue is far from a sudden event and has been occurring for years.

A mention of “multiple reports” that aren’t directly named claim that Victoria’s Secret is seeking to pull away from physical stores being a brand priority and instead leaning into its online presence and market.

After facing years of criticism for a lack of inclusivity, the company is still looking to successfully rebrand as a widely accepting and diverse brand.

frequently sends promotional emails featuring limited-time discounts, new arrivals, and exclusive offers for VIP members

Emails are based on past purchases and browsing history

uses phrases like “last chance“ or “members-only early access”

Offers like “buy 1 get 1 free” or “20% off first purchase“

55% of of Victoria Secret employees would recommend working there to a friend

Victoria's Secret has an employee rating of 3.5 out of 5 stars, based on 12,520 company reviews on Glassdoor which indicates that most employees have a good working experience there.

The comments suggest that VS is a decent work place with great growth opportunities.

Victoria Secret entices customers to sign up to receive emails by offering 15% off their purchase

This website banner is great for customers new to the site who want great deals

This banner directly appears after a new customer adds an item to their cart

Sabrina Carpenter posted to their instagram as an ad

when a celebrity wears their products, they post it for promotion

The photos were taken by Getty Image and the look was styled by Jared Ellner

The first banner on their website is labeled “LIMITED TIME”

It shows the customers limited time offers to encourage them to partake

When the customer goes to their top picks a website banner comes up

The banner tells them to shop to earn a $20 bonus card

This is used to get customers excited and kesp them shopping

offers $25 off a $75+ purchase

Personalized marketing approach (“this is so you” section, featuring recommended products based on customer preferences)

offers $20 reward with any purchase

Seasonal theme (“fall shopping pass”

Exclusive benefits for Reward Members include a bonus gift when redeeming, encouraging loyalty program sign-ups

Clear, eye-catching layout highlights the offer and directs customers with a “Shop Now” button

Gross margin rate was more than the previous year’s 1st quarter

Net Sales(in thousands) $1,359,442 - COGs(in thousands) $858,127 = Gross Margin $501,315

Improving product acceptance and disciplined inventory management led to gross margin dollar growth and rate expansion

Net Sales(in thousands) $1,417,193 - COGs(in thousands) $915,827 = Gross Margin $501,366

Retail Price: Retailing for $49.95

Estimated Manufacturing Cost:

• A single bra uses a small amount of fabric but the fabric is satin, cotton, and nylon. This can cost about $3

• The  bombshell bra requires extra padding ($2)

• aswell as a wire, strap, and hook, this can cost about $2

• Labor, sew, assemble, and finish $5

• Packing and shipping $1-$3

• Some of these bras have extra elements such as lace and trims which could add to the cost however the original version of the bra does not have that 

• $ 15 per bra

Retail Price: $59.95

Estimated Manufacturing Cost:

• Made from 100% polyester, costs about $4

• Labor costs $7.50

• Tie waist belt, labels, and packaging $3

• Shipping and duties $5 per unit

• Total estimated manufacturing cost: 4+7.50+3+5=$19.50

Markup Calculation: $59.95-19.50=$40.45

Markup Percentage: ($40.45 / $19.50) x100 =207%

Posted march 8

The creator is gretalouisetome

They are posting a casual video of girl smiling saying "pushup bras are back"

There is a direct link to shop the bombshell add-2-cups bar

Posted March 17th

A video just saying "your in luck 10/$40 panties"

This video to remind customers of deals available

The video doesn't have much effort in it, it is just text on top of layered underwear lace

There is no link attached to the post

Estimated between $125 and $150

AOV shows the average amount of dollars spent per purchase

Ranges from 1.5% to 2%

Conversion rate shows how many website visits are translated into sales

Total Visits: 23.2M

Pages Per Visit: 6.50

42.27%

this is a pretty large bounce rate

this shows that many people leave the website without viewing a product/page

78.62M shares

The year was low with a high peak in December

The incline starting after October when they had their show

52-Week Range 15.12 - 48.73

Day's Range 20.51 - 21.49 (3/22/2025)

Store Size: Approximately 6,837 feet

Annual Sales: About $4.038 million

Estimated Annual Sales per Store: Approximately $4.442 million

Given the economic vitality of states like California, it’s reasonable to anticipate higher sales figures

Average Store Size: Approximately 6,837 square feet of selling space

Sales per Square Foot: $588 in 2023

Sales per Average Store: $4.038 million in 2023

Store Size: Approximately 6,837 square feet

Annual Sales: About $4.038 million

NYC’s flagships are consistently larger

Estimated Annual Sales per Flagship store: Around $23.74 million

Flagship stores in major metropolitan areas like NYC are designed to be larger and serve as brand showcases, justifying the higher square footage and sales figures

No information was found about the cart abandonment rate and return rate for Victoria's Secret's website

The cart abandonment rate and return rate for VS wasn't on CB Insights

Cart abandonment rate shows the percent of users who add items to their cart then don't proceed with the sale

Seeing the cart abandonment rate allows the company to ask the question "why are customers not proceeding with the sale?"

Return rate shows money in

Return rate allows the company to ask the question "why are customers returning the products?"