I, Daniel Blake by Maria Antonia Velez-Serna https://padlet.com/m_a_velezserna/aiheopkn8xlv A different approach to feature film marketing en-us 2017-04-02 00:23:38 UTC 2025-11-08 06:31:10 UTC hello@padlet.com m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164134815 2017-04-02 00:26:02 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164134815 "Specialised below the line activity in order to achieve a strong community engagement for local audiences" m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164134869 Grassroots campaign "included taste maker screenings, street marketing, 'takeovers' of regional cinemas plus innovative activity including the I, Daniel Blake speech video which was seeded with local stakeholders and organisations and outdoor projections in key cities"]]> 2017-04-02 00:28:46 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164134869 Audience reactions m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164134936 2017-04-02 00:31:35 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164134936 Regional Marketing Officer job m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164135045 Responsible for delivering a grassroots campaign that engages and raises awareness within the local community beyond 'traditional' cinema audiences.]]> 2017-04-02 00:36:49 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164135045 Southside Film Festival collection after screening m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164135090 2017-04-02 00:39:35 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164135090 Corbyn tells May to watch the film m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164135162 2017-04-02 00:41:08 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164135162 I, Daniel Blake m_a_velezserna https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164188241 Feature film directed by Ken Loach and written by Paul Laverty. Winner of the Palm D'Or at Cannes.
Realist drama set in Newcastle, about a man who is denied benefits when he becomes unable to work. Through his story and that of a single mum Daniel befriends, the film highlights the injustices and difficulties of access to welfare.]]> 2017-04-02 19:23:47 UTC https://padlet.com/m_a_velezserna/aiheopkn8xlv/wish/164188241