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      <title>LESSON 2 : CHOOSING THE CONTENT by LEON THAM</title>
      <link>https://padlet.com/BAKKIO/aibos2ej6b66</link>
      <description>The Talk of the Town</description>
      <language>en-us</language>
      <pubDate>2018-06-13 04:13:25 UTC</pubDate>
      <lastBuildDate>2025-11-17 22:40:35 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>COMING SOON : LESSON 2</title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942656</link>
         <description><![CDATA[<div>The link to lesson 2 will appear here once its ready. Like our page here to keep yourself informed of the latest change to this page.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942656</guid>
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      <item>
         <title>WELCOME - DIGITAL ENGAGEMENT IS FOR ALL AGES</title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942657</link>
         <description><![CDATA[<div>It is as easy for&nbsp;Baby Boomers and Gen X to relearn the basic tools required to engage consumers. But lets face it, the real buying power come from this group. Let me show you how you can learn easily.</div>]]></description>
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         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942657</guid>
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         <title>2. CURATE </title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942658</link>
         <description><![CDATA[<div>START curating videos from sites that give you royalty free boomerang videos. We don't like flashiness - a touch of style and movement will suit our taste. Select a couple of video backgrounds that will engage the decision maker and bring out your storyline.  The movement will give us a sense of dynamism. We love trial and errors ya?</div>]]></description>
         <enclosure url="https://videos.pexels.com" />
         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942658</guid>
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         <title>1. SET OUR GOALS RIGHT</title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942659</link>
         <description><![CDATA[<div>SCRIBBLE ON A PIECE OF PAPER. I know its old school but its stylish and personal.</div><ul><li>Target Audience</li><li>Why should the audience care?</li><li>Whats our story for  first 10 posts?</li></ul><div>In the modern context, all online engagement are generated for one sole purpose - creation of a group of loyal followers of your site. They will become your word of mouth, reposter, advocates or micro-influencer. </div><div><br></div>]]></description>
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         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942659</guid>
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         <title>3. BANNERS</title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942660</link>
         <description><![CDATA[<div>Remember the POSTERS of idols? Today they exist in the form of banners online. You will need a tool like Canva to create some nice poster in formats that suit instagram, twitter and facebook to begin with. You will need to get ready to transfer the photos you take and do some editing. If you cannot find the photos you like. Curate some from Pexels.com</div>]]></description>
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         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942660</guid>
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      <item>
         <title>LESSON 1 : GET THE PREPARATION RIGHT</title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942661</link>
         <description><![CDATA[<div>PREPARATION STAGE. Prepare well, know your enemy and know thyself. You will win 100/100 battles. Sun Tze.<br><br>CHECK LIST<br>1. WEB HOSTING or use something like padlet. Web hosting is not as straight forward but its necessary for online transaction if you require it. Although facebook can offer the same. There are advantages to using a hosted web services like Wix.com or shopify. Of if you need only online transaction capabilities, you can subscribe to Ecwid.com. There is a couple you can evaluate out there.<br><br>2. I personally fine Padlet.com fun to use and I like it for the flexibility to create a customer journey map - like what I am doing here for you - so you follow a customised experience - step by step. Learning curve is low, pretty versatile and good for rapid blogging and it can be shared in facebook, instagram as links. You can even have it password protected if you want to. <br><br></div>]]></description>
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         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942661</guid>
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      <item>
         <title>4. POPULAR VIDEOS</title>
         <author>BAKKIO</author>
         <link>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942662</link>
         <description><![CDATA[<div>As a homework, you will need to keep a list of the most popular videos . They will come in handy when we start creating our social media engagement page.</div>]]></description>
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         <pubDate>2018-06-13 04:13:25 UTC</pubDate>
         <guid>https://padlet.com/BAKKIO/aibos2ej6b66/wish/266942662</guid>
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